Want to be discovered? Be a conversation starter
The best way to establish yourself in music today is by giving people something they feel compelled to discuss. Just ask Lil Nas X and Heart Attack Man. Continue Reading
marketing advice
VIDEO: The Maine, 8123, and the value of community
In our latest Music Biz 101 video, host James Shotwell explains how American rock band The Maine created a supportive community of fan through their music. Continue Reading
The best way to improve press coverage of your music
In an age of abundance, adding a personal touch to promotional efforts can go a long way toward securing coverage. Continue Reading
Why more musicians need their own podcast
Every artist is looking for a way to build their audience, engage with fans, and create additional revenue streams. podcasting offers a chance to do all three at once. Continue Reading
Why You Need A Mailing List For Your Band
There is something deceptive about social media. For all the good it does by allowing us to share our every thought at any give moment it also creates a false sense of closeness between friends and acquaintances or, in the… Continue Reading
PRO TIP: Think Twice Before Attacking Your Peers
If there is one thing we can probably all agree on about life on the internet it’s that those who fuel the content generation machines that keep the web buzzing with viral sensations love nothing more than drama. It can… Continue Reading
Advice: Ready Yourself For Big Hits
Ryan Adams Tweeted to his 695,000 followers about Christopher the Conquered, an independent artist in Iowa. A CD was passed along to him, and he liked it so much he shared with his followers. After one week these were the results:… Continue Reading
Advice: Send Awesome (Snail) Mail
Yes, pitching editors and sending CDs to Pitchfork is important. But what about the CDs and shirts you’re mailing out to your customers? How do you treat the people who are actually putting money in your pocket? (HINT: I hope… Continue Reading
One Great Way Artists Can Avoid Annoying Friends And Facebook Followers!
Hello. Thank you for finding time in your schedule to browse our site. You can go just about anywhere on the web without fear of government issued vehicles raiding your house, so we’re thankful you have chosen to spend your… Continue Reading
The One Thing I Disagree With Most E-mail Marketers About
Hello, everyone. Thank you for finding time in your busy life to spend a few minutes discussing music marketing with us. The post you’re about to read was written by Andrew Jones, founder of Checkered Owl. The contents highlight common… Continue Reading
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