The future of marketing: The Pixies are promoting their new record with a limited series podcast

With the launch of ‘It’s A Pixies Podcast,’ a limited series program, the long-running indie rock group offers a glimpse at the future of music promotion. Continue Reading

Fans matter more than listeners

Fans, music fans, fans of music

You will never please everyone, so don’t bother trying to win over those who don’t care. One-thousand diehard fans are better than one-million casual listeners any day of the week. Continue Reading

VIDEO: What musicians can learn from Fortnite

Fortnite, Fortnite Marketing, Epic Games, Music Business, Music Biz, Music Marketing

In this episode of Music Biz 101, host James Shotwell breaks down four ways artists can learn from Fortnite to improve their marketing efforts. Continue Reading

How artists succeed on Spotify, according to a playlisting professional

spotify playlists, spotify marketing, playlisting

Streaming is as much a way of life for musicians as it is a game, and games are often won or lost based on the intelligence of the players. Continue Reading