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What Is An Impact Date, And Why Do They Matter?

Impact dates make the radio world go round. Here’s everything you need to know before promoting your next single.

Have you ever wondered how songs reach radio stations? In certain circumstances, radio is the first place on Earth to hear new music, such as with the recent return of pop sensation Adele. Other times, the radio doesn’t play a popular song until months after it has trended online. Why? It all comes down to impact dates.

In the simplest terms, an impact date (also known as the “add date”) tells radio programmers when they can add a song into rotation at their station. The date has no connection to public release dates and may take place months before—or after—a song is available for sale to the general public.

Does every song/single have an impact date?

No, only songs actively promoted to radio have impact dates.

What should an artist consider when choosing an impact date?

A few things:

  1. Which songs are you choosing, and why? Is it your best song or the one most likely to find commercial success?
  2. What is the competition like? There tend to be more singles promoted to radio in the spring and fall than during the summer or winter.
  3. When will I be ready to promote the song? You shouldn’t set a date before you have your material in place.
  4. How will you promote the song and your career in parallel with your radio promotion? For example, are you also on tour? Do you have a new album that the song appears on? What is the urgency behind the song?

How do I reach radio programmers?

Haulix is the music industry’s leading promotional distribution platform. Record labels, publicists, independent artists, and more use Haulix to share new and unreleased audio with members of the media and other music professionals. They also offer free, 30-day trials for all new accounts.

Haulix promos make it easy to share important release information with others, including release and impact dates, album descriptions, artist photos, photographer credits, music videos, and more.

Discover the difference for yourself and promote alongside the biggest name in music by starting a free trial today! Click here for more information.

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Unbelievable Marketing Mistakes Musicians Still Make

From too much social media to a total lack of payment options, we’re highlighting the worst mistakes musicians continue to make while promoting themselves in 2022.

Every music career is different. You can choose to write original songs on ukelele or write complicated harmonies that only the world’s best clarinet players can perform, and any one of a billion things in between. The beauty of music is that it can become whatever you make, but no matter your creation, you still need promotion.

We can talk all day about TikTok idea generation and the best ways to negotiate a sync deal, but none of that matters if you’re not prepared for success. That means being positioned for discovery, which requires being easily found online. That may seem easy enough, but it’s surprisingly simple for musicians to stretch themselves thin on social media, leaving them stressed over things that should be fun (engaging with fans).

Beyond those mistakes, we still encounter artists who shy away from asking for support. Follows and likes may give you a momentary serotonin boost, but neither pay your bills. Today’s musicians cannot afford to be coy. If you want people to give you money, you need to provide a means of receiving cash. That should be obvious, but experience tells us it is not.

In his latest Music Biz update, host James Shotwell breaks down three unbelievably common mistakes musicians continue to make in 2022. These problems often stem from fear, and James provides guidance to help artists overcome any obstacles that may stand between them and grow the community of fans who support their music.

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Industry News News

This Week In Music (September 2, 2022)

From Blackpink’s eye-popping PUBG event to the ‘Car Thing’ fire sale, we’ve gathered the biggest music news of the week.

September is here. Before you go making Billie Joe Armstrong jokes, please know we have no patience for it. Green Day wrote a hit song about grieving a dead parent, so now they become a punchline for one month each year? Nope. We have no interest in that.

It’s weird how moving from August to September feels like an event where the transition between others months does not. Almost overnight, our culture shifts from summer to fall, and it’s suddenly cool to wear hoodies again. We aren’t complaining.

We are in the final phase of multiple developments months in the making. Before the next edition of this post is live, our team will have deployed said update and made it available to our global client base.

We cannot ease your workload or give you more hours in the day, but we can help you stay informed. Below you’ll find the biggest stories of the week, all covered by the best outlets in tech and entertainment. Click around, learn what’s happening, and use the weekend to prepare for the end of the month.

But let’s be honest. There is no way we can hope to cover everything that happens. If you see a headline we missed that people need to know, please do not hesitate to send james@haulix.com an email. We’ll include your links in the next update.

The Biggest Music News Of The Week

Millions watch Blackbpink perform in PUBG Mobile

The in-game concert was promoted globally in physical locations including Times Square in New York, with Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, calling the tie-up with the K-pop group, “PUBG MOBILE’s biggest partnership yet.”

Running over two weekends in July, the “immersive audio-visual experience” was watched by 15.7 million viewers globally across the concert series.

Additionally, the music video for the track Ready For Love, which was released as part of the partnership, has now been watched over 146 million times since its launch.

The concert won the ‘Best Metaverse Performance’ at the MTV Video Music Awards over the weekend, from a shortlist that included Ariana Grande in Fortnite, Charli XCX in Roblox, and Justin Bieber in Wave.


TikTok Propels a Ghost Song From 2019 To The Top Of The Charts

Swedish rockers Ghost earn their first No. 1 on Billboard‘s Hard Rock Streaming Songs chart, as “Mary on a Cross” crowns the list dated Sept. 3.

In the Aug. 19-25 tracking period, the song vaulted by 48% to 4.9 million official U.S. streams, according to Luminate.

Originally released as part of a two-song single in 2019 (longside “Kiss the Go-Goat”, “Cross” has been revitalized in recent weeks due to a trend using both the original and an altered version of the song on TikTok.

“Cross” also debuts at No. 11 on Rock Streaming Songs.


Accessible Festivals Announces New Grant Program Giving Concert Tickets to Disabled Music Fans

Accessible Festivals has announced a new program to give free concert tickets to fans with disabilities. The Dan Grover Memorial Ticket Grant Program will provide tickets to major music festivals including Austin City Limits, Electric Daisy Carnival, Lollapalooza, BottleRock Napa Valley, Rolling Loud New York, Stagecoach, and more.

The program is spearheaded by Austin Whitney, founder of Accessible Festivals, and was inspired by his own experience attending concerts as a disabled person. A 2007 car accident left Whitney paralyzed from the waist down, causing him depression and anxiety. That year, he was able to attend the annual Coachella Valley Music and Arts Festival in Indio, California, which helped him get through the difficulties of adjusting to life with disabilities.

“Ultimately my business life is all about working to improve festivals for people with disabilities and working promoters to reduce their liabilities and improve their businesses for all things ADA [Americans With Disabilities Act],” Whitney shared with Billboard. “At the end of the day, the mission of the company is very tied to a social purpose which is making helping people with disabilities find and attend music festivals which can be transformative events.”


Spotify Selling Remaining ‘Car Thing’ Inventory for $30

Spotify’s Car Thing had a short-lived life. Announced in spring 2021, the car accessory made it easier to interface with the Spotify app on your phone. It was of limited use, and as we noted in our review, it just made more sense to use your phone that you needed to have access to anyway. In late July this year, the music streaming giant announced that Car Thing would not be a thing anymore. Soon after the news, Spotify had a fire sale on the accessory, dropping it to $45—a 50% discount from its retail price. If you were patient and did not pull the trigger on the accessory, you can now get it for an even lower price.

Spotify is running a Back to School sale on the Car Thing, offering it for just $30. That’s a massive $60 discount off its $90 MSRP. If you are somehow still interested in the accessory, this is perhaps the deal you should not miss. With Car Thing no longer in production, the deal is unlikely to come back once Spotify exhausts its stock. Unlike the last deal, there’s no coupon code you need to use here. Just head over to Spotify’s store and buy the accessory.


SONG OF THE WEEK: Pierce The Veil – “Pass The Nirvana”

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Artist Advice Editorials Industry News News

The Six WORST Marketing Mistakes (And How To Avoid Them)

With a busy fall tour and release season ahead, it’s time to ensure you’re not falling into bad behaviors that could spoil your marketing efforts.

Fall is the best time to be a part of the music community. It’s the busiest time of year but also the best. Between the avalanche of releases and the constant touring, there is always something to do and a hundred more tasks waiting for you tomorrow.

Every year, we encounter musicians and teams who are so excited by the season that they let simple mistakes slip by amid the rush to get everything done. These accidents may seem easy to overlook as isolated incidents, but combined, they can create slow-rising chaos that spoils any promotional efforts your team has planned.

Mistakes happen. Nobody that successfully does anything with their life reaches their goals without a few setbacks. But there are several common mistakes that industry experts and working professionals alike have been shouting about for four decades that still get made every day. Something as simple as knowing who you’re talking to and what it is they do seems never to cross the mind of certain artists. That oversight ultimately results in the artist not receiving the exposure or opportunities they seek.

In this Music Biz update, host James Shotwell explores half a dozen common mistakes artists make when marketing their music. These are some of the worst and most abhorrent mistakes, all of which are covered again and again by industry experts of all sizes. Suppose artists can slow down and review their efforts before reaching out to professionals and fans alike. In that case, Shotwell explains, they will likely discover easy fixes that will lead to a bigger, more meaningful impact with their outreach. 

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Industry News News

This Week In Music (August 26, 2022)

From the world’s first canceled AI musician to iHeartMedia’s Fortnite debut, we’ve gathered the biggest music news stories of the week.

If you’re reading this—congratulations! You’ve survived another month in 2022 and made it through the summer. Everywhere you look, kids are returning to school, temperatures are beginning to fall, and the sun is staying in bed a bit later each morning. The leaves will soon change, but first, we must survive the early fall album release bumrush that occurs every September and October. That’s right! The busiest time of year is here, and we’ll support you every step of the way.

We’re working hard on exciting new developments for Haulix that will be revealed in the coming weeks. These changes completely rethink our business and how we can help the music community connect. You probably have a lot of questions, but that’s all we can say for now.

We cannot ease your workload or give you more hours in the day, but we can help you stay informed. Below you’ll find the biggest stories of the week, all covered by the best outlets in tech and entertainment. Click around, learn what’s happening, and use the weekend to prepare for the end of the month.

But let’s be honest. There is no way we can hope to cover everything that happens. If you see a headline we missed that people need to know, please do not hesitate to send james@haulix.com an email. We’ll include your links in the next update.

The Biggest Music News Of The Week

The Sudden Rise And Fall of FN Meka, An AI Rapper

Presented in its worst possible light, the FN Meka controversy — in which Capitol signed, and then quickly dropped, a virtual rapper that used the N-word in its songs and was depicted in racially stereotypical scenarios in videos — seems like an inconceivable blunder. But a closer look at the details, along with conversations with sources close to the situation, suggests that, while inexcusable and loaded with oversights, Capitol’s role in the FN Meka fiasco may not have been as insensitive as it might seem.

However, above all, it is yet another glaring result of the lack of diversity throughout the music industry — not just at Capitol, not just at major companies, but everywhere.


TikTok Is Testing ‘Nearby,’ A Feature Highlighting Hyper-Local Content

After it was spotted in testing by several users, TikTok has confirmed that it’s currently experimenting with a new ‘Nearby’ content feed, in addition to the current ‘For You’ and ‘Following’ tabs.

As it sounds, TikTok’s Nearby feed displays content posted by users in your current location.

That could enable TikTok to showcase locally relevant updates which relate to your interests.

As explained by TechCrunch:

“For example, if your For You page often displays restaurant recommendations or must-see hiking spots, the Nearby feed should show you videos of restaurants and hiking trails that are near you.”


Deezer Revenue Grows Despite Lost Subscribers

Streaming service Deezer has published its latest financial results, revealing that its revenues grew by 12.1% year-on-year in the first six months of 2022.

That meant revenues of €219.4m ($219.6m) split between Deezer’s consumer business (up 12.2% to €155m) and its B2B revenues (up 7.9% to €57.6m). Its home country France accounted for €132.4m of Deezer’s revenues in the first half of this year though: 60.3% of the total, only slightly less than the 60.9% for the same period last year.

How about subscriber numbers? They actually fell from 9.7 million at the end of June 2021 to 9.4 million a year later. Deezer lost 200,000 net direct (consumer) subscribers over that time, and 100,000 B2B subscribers. The company says that’s because it implemented “a significant reduction of unprofitable spend in non-core long tail markets”, while exiting Russia earlier this year lost it 104,000 subscribers alone.

Deezer is predicting €455m of revenue for the calendar year 2022, up 14% year-on-year. As a reminder of the competition it faces, Spotify posted €2.86bn of revenues for Q2 2022 alone. Newly a public company, Deezer’s market cap is €486.5m at the time of writing.


iHeartMedia Plans to Host Metaverse Concerts In ‘Fortnite’ Virtual World

iHeartMedia has launched its first virtual world on Fortnitecalled iHeartLand, as the company extends its marketing investments into the metaverse and toward younger audiences.

iHeart, which brought in $954 million in revenue during the second quarter, first announced plans in January to launch its own branded virtual world on platforms like Roblox as part of the radio giant’s larger Web3 strategy. Wednesday’s launch of iHeartLand in Fortnite marks the first unveiling of iHeartMedia’s virtual world and will serve as the testing ground for future iterations of iHeartLand on other world-building games, executives told The Hollywood Reporter.

iHeartLand was created by the game developer Atlas Creative using Fortnite’s creative mode and includes a main stage, multiple mini-games and an iHeart “headquarters,” which features a recording studio and a replica of the tunnel entrance to iHeart’s headquarters in New York City.

Players will get to explore the virtual island, play the games, take selfies on the red carpet and view performances on the main stage, called State Farm Park, which is expected to host 20 events in the next year with musicians and popular iHeart podcasters. At launch, the mini games will include a car racing game on an iHeart-shaped racetrack, an obstacle course set in the clouds, a building game and a musical chairs–esque game that requires players to jump from various colored tiles and avoid landing on certain colors. Playing these games will give users the chance to earn “gold,” which is a currency specific to iHeartLand on Fortnite and can be spent on items like fireworks and Boogie Bombs, a grenade-like object that forces players’ avatars to dance.


SONG OF THE WEEK: Lorna Shore – “Cursed To Die”

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Artist Advice Editorials News

How To Define Your Musical Identity [VIDEO]

You can’t sell your art until you know how to discuss it. We can help you define your identity and purpose with five simple questions.

The most common problem we encounter when working with musicians relates to their identity. Like you and I, musicians have difficulty understanding who they are and what motivates them to create. Taking time to find the answers to these questions is important, but most don’t know where to begin.

The answers you seek are closer than you think! With five questions, we can help anyone understand who they are, what they do, why they do it, who they hope to reach, and what their audience gets from their music. It’s a deceptively simple questionnaire, but one that can be used to alter the course of your career radically.

  1. Who are you?
  2. What do you do?
  3. Why do you do it?
  4. What do your listeners want?
  5. How does your music change people?

In this Music Biz update, James Shotwell breaks down the five things every artist needs to know to understand their career. That includes their identity, their purpose, and their target market. These items make up the foundation of any successful marketing campaign and can be used in many other ways.

The key to maximizing your responses’ value lies in your answers’ specificity. The more details you can write down, the more information you have to build future campaigns. These answers tell you who you are, what you do, why you do it, why people care, and what they get from consuming your music. You now have a target market, a value proposition, and a firm understanding of the product (your music). Get out there and promote!


Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Industry News News

This Week In Music (August 19, 2022)

From audio reactions on Spotify to the latest streaming scam, we’ve gathered the need-to-know music news of the week.

Welcome to the thirty-third Friday of 2022. We are over 3/5 of the way through the year for those keeping count. While kids head back to school and temperatures begin to cool, the music industry is preparing for an incredibly busy fall release and tour season. We feel for you if you’ve got dates or records to promote. It’s a warzone out there, but still—we wouldn’t do anything else.

We’re working hard on exciting new developments for Haulix that will be revealed in the coming weeks. These changes completely rethink our business and how we can help the music community connect. You probably have a lot of questions, but that’s all we can say for now.

We cannot ease your workload or give you more hours in the day, but we can help you stay informed. Below you’ll find the biggest stories of the week, all covered by the best outlets in tech and entertainment. Click around, learn what’s happening, and use the weekend to prepare for the end of the month.

But let’s be honest. There is no way we can hope to cover everything that happens. If you see a headline we missed that people need to know, please do not hesitate to send james@haulix.com an email. We’ll include your links in the next update.

The Biggest Music News Stories Of The Week

Spotify Testing Audio Reaction In Vietnam

Swedish music streaming platform Spotify is working on a new feature to let users post audio comments or reactions to music playlists.

A Reddit user in Vietnam first spotted this Spotify experiment, reports The Verge.

“So what do you think? Record an episode to share your thoughts on the playlist,” read the interface.

Below the notification is a record button to start the audio recording.

There are also some simple editing options like being able to add background music and tags.

The reaction feature seems to be accessible via a microphone icon on the playlist’s page, the report noted.

“We are currently running a limited test of in-app audio creation, but have no further details to share at this time,” the company was quoted as saying.


Audiomack Introduces ‘Premier Access’ For Fans

Artist-first music streaming and discovery platform Audiomack announced the debut of Premiere Access, a industry-leading feature that allows artists to reward their biggest fans by making a unreleased projects available on Audiomack before the general release.

“Artists deserve the most powerful tools possible to build their work into financially thriving enterprises,” Audiomack VP of Product Charlie Kaplan said. “Music companies have the opportunity and obligation to enable creators to explore diverse means of monetization and help realize their work’s financial potential.”

For musicians on Audiomack, Premiere Access offers a brand-new revenue stream that goes beyond standard streaming. Now that they are signed up for the Audiomack Monetization Program (AMP), artists can upload their work to Audiomack, use the Premiere Access function, and choose the duration of exclusivity for their release’s backers.


Bad Bunny Tops 2022 Billboard Latin Music Awards Finalists

Puerto Rican hitmaker Bad Bunny leads the list of finalists for the 2022 Billboard Latin Music Awards, with a staggering 23 nods across 13 categories. (The only other artist to ever score that many is Ozuna in 2019.)

Bad Bunny is up for artist of the year, tour of the year, Hot Latin Songs artist of the year, male, and top Latin album of the year for his chart-topping album Un Verano Sin Ti, which is back at No. 1 on the Billboard 200 chart this week for an eighth nonconsecutive frame on top.

Following Bad Bunny is Colombian star Karol G with 15 entries in 11 categories, a record number of nods for a female artist. (The old record was held jointly by Jenni Rivera, who had 12 nods in 2014, and Shakira, who had 12 in 2018.) Karol G’s categories include artist of the year and Hot Latin Songs artist of the year, female, as well as Hot Latin Song of the year, vocal event, for her Becky G collab “MAMIII.”


Artists Are Manipulating Metadata To Game Spotify’s Algorithms

What if tagging the wrong artist pages was not just a headache to resolve but also a money-making scheme?

What if obscure artists were profiting by purposely tagging big-name artists as primary collaborators, thus reaching said artists’ fanbases via algorithmic music delivery systems like Spotify’s Release Radar?

This is the story of an artist/record label, variously known as Diversify and Variegate.


SONG OF THE WEEK: Chuggaboom – “Should Have Been”

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Industry News News

BEWARE! New Scam Targets Independent Musicians On Spotify

A group of deceptive independent musicians recently uncovered a secret way to game one of Spotify’s most popular playlists for new music discovery.

We make a lot of content about scams in the music industry, and for a good reason. Nothing infuriates more than people taking advantage of dreamers for selfish personal gain. People shouldn’t be afraid to trust others with their aspirations, especially on Spotify of all places, but such is the world we live in.

Billboard recently reported on a new scam involving independent artists who leverage the following of other independent musicians for personal gain. These performers upload songs to Spotify with other, larger artists tagged as featured on the music. That tag gets the attention of Spotify’s algorithm, which then takes the material and distributes it to the release radar of people who follow or frequently listen to the more popular artist (who—to be clear—is not actually on the track in question).

When fans realize they’ve been lied to, the artist perpetuating the myth has already earned another stream for their song. Multiply that by hundreds if not thousands of incidents, and deceptive musicians could easily see a sizable boost in their streaming revenue through continual use of this tactic.

There’s a related problem that also needs addressing. Major label artists do not have to worry about similar scams being attempted with their likeness. As Music Biz host James Shotwell details in his latest video, Spotify has a manual review process to ensure the top of the charts cannot be fooled by deceptive business practices. That forces us to ask: Why don’t independent artists get the same treatment?

No views Aug 18, 2022 Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Artist Advice Editorials Industry News News

How Hammer King Found Their Place In Heavy Metal

Ahead of their fifth studio album, Kingdemonium, Hammer King frontman Titan Fox reveals the secrets to heavy metal success in 2022.

Have you heard about Hammer King? They’re not the biggest band in the world, but they’re on their way. For the better part of a decade, Hammer King has been working toward global domination with an incendiary take on heavy metal that emphasizes storytelling and precision musicianship over commercial viability. Their latest record, Kingdemonium, continues this trend with an unforgettable collection of tracks that challenges the listener while still delivering on the unique promise of the band.

People have a skewed perspective of the music landscape. There may be more musicians competing for attention and sales, but that doesn’t necessarily mean there is more great music to consume. If anything, listeners have to dig deeper to find relevant music, and that requires time many aren’t willing or able to make.

Thankfully, marketing and publicity can still do wonders for the right talent. There are no guarantees in this life, but an artist or group can find a promotional partner that helps them achieve the impossible—get noticed. Hammer King has done that by partnering with Napalm Records and Freeman Promotions. By surrounding themselves with people who understand their vision, the group can focus more on their craft, knowing the other work is being handled with their best interest at heart.

In this Music Biz update, host James Shotwell chats with frontman Titan Fox V about the new record, evolving as a musician, and thinking globally about music with deep personal meaning. It’s an engaging and inspiring chat that lasts just under ten minutes. Enjoy!

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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This Week In Music (August 12, 2022)

From Spotify’s ticket deals to WMG’s Meta agreement, we’ve gathered the need-to-know music news of the week.

We’re publishing this post on August 12, which means everyone reading it has survived the dog days of summer amid the hottest year on record. Stretching July 3-August 11 each year, the dog days are known for their unbearable heat. 2022 is certainly not short on sunny days, so we hope you’re finding ways to keep cool.

We’ve spent the last several weeks working on exciting new developments for Haulix that will be revealed in the months ahead. These changes completely rethink our business and the ways we are able to help the music community connect. You probably have a lot of questions, but that’s all we can say for now.

We cannot ease your workload or give you more hours in the day, but we can help you stay informed. Below you’ll find the biggest stories of the week, all covered by the best outlets in tech and entertainment. Click around, learn what’s happening, and use the weekend to prepare for the end of the month.

But let’s be honest. There is no way we can hope to cover everything that happens. If you see a headline we missed that people need to know, please do not hesitate to send james@haulix.com an email. We’ll include your links in the next update.

The Biggest Music News Stories Of The Week

Weezer Cancels Broadway Shows Citing ‘Low Ticket Sales’

Weezer canceled its September Broadway residency due to “low ticket sales and unbelievably high expenses,” frontman Rivers Cuomo announced.

The Los Angeles rock band had planned a six-night stand at the Broadway Theatre to celebrate its “SZNZ” project, which consists of four 2022 releases that correspond with the four seasons.

“I just learned that our Broadway shows have been cancelled (due to low ticket sales and unbelievably high expenses.) I’m very sorry to be telling you this now after we’ve already invested so much time, thought, and emotion,” Cuomo, 52, wrote on the band’s Discord server Wednesday.


Instagram Begins Copying BeReal, Its Latest Competitor

Instagram appears to be missing the essence of why people even enjoy BeReal, even though Instagram is obviously riffing off of BeReal and not Frontback. BeReal is arguably more like Wordle than it is like Instagram or Frontback, despite the two-camera aspect being entertaining (which other writers have also pointed out). BeReal is more about the daily habit of sharing something with your pals than it is about the actual images.

Reportedly, Instagram adopts the Stories feature while Snapchat introduces it. Due to TikTok’s excessive popularity, Instagram switched to short-form videos. Here’s another for the list right now. Reels, Instagram’s TikTok clone, now has a function called Dual that enables simultaneous recording with both the front and rear cameras. This feature was discreetly added this week.

It has a striking visual resemblance to BeReal, the popular social app that has been around for two years and is presently ranked No. 1 on the App Store. BeReal bills itself as the anti-Instagram and was founded in France by former GoPro employees Alexis Barreyat and Kévin Perreau.


WMG Inks Revenue-Sharing Deal with Meta

Warner Music Group has become the latest major music company to announce a fresh licensing deal with Meta. The agreement will enable WMG and its artists to receive a portion of revenue from the use of licensed music on Facebook creators’ posts.

The deal was confirmed by Warner Music Group CEO Steve Cooper during an earnings call on Tuesday (August 9), nearly two weeks after rival Universal Music Group revealed that it had formed a similar partnership with the Facebook owner.

It appears that UMG’s deal with Meta was struck in calendar Q2; Warner’s quickly followed in early Q3.

Meta recently announced that it will start directly sharing a proportion of advertising revenue with music rights holders for certain user-generated video content on Facebook that is 60 seconds or longer.

Meta’s decision follows years of debate over how social media platforms like Facebook and TikTok pay publishers and record labels for the use of their music in videos and how these platforms protect the copyrights of licensed songs.


Spotify Tests Selling Tickets Directly To Fans

Spotify’s testing a new website to sell concert tickets directly to fans, as first reported by Music Ally. The site, dubbed Spotify Tickets, currently has a limited selection of upcoming US-based concerts for participating artists like Limbeck, Tokimonsta, and Annie DiRusso.

Spotify already partners with Ticketmaster, Eventbrite, and See Tickets to sell tickets through its new Live Events Feed, where you can browse nearby shows and purchase tickets through a third party. The new Spotify Tickets site, however, lets you buy tickets through Spotify itself.

As pointed out by TechCrunch, the site’s legal page states the company sells tickets “on behalf of third parties which can include venues, event promoters, fan clubs and artists as their disclosed ticketing agent.” This means that Spotify doesn’t set the prices of its tickets, and that it will also charge customers a booking fee that it will disclose during checkout.


Germany’s Music Business Is Growing, Up 5.5% YOY

The numbers are in. Germany’s record business generated revenues of $1 billion (€967 million) in the first six months of this year from physical music sales and streaming.

That total revenue figure of €967 million (on a retail basis) marked an increase of 5.5% compared to the same period last year for the world’s fourth largest recorded music market.

According to new figures, for H1 2022, published by German Music Industry Association (BVMI) today (August 11), Germany’s revenue haul was driven by audio streams.

Audio streaming grew 9.1% YoY in the first half of the year and now accounts for 73.3% of the recorded music market’s total revenues.


SONG OF THE WEEK: Fit For A King – “End (The Other Side)”

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