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4 Ways to Improve Your Chances of Being Heard

Today it is both simpler and more difficult than ever before to be heard. On the one hand, music is now digital, which makes accessing millions of songs and albums incredibly simple no matter where you happen to be. At the same time, however, more artists are vying for the attention of music fans and professionals than at any other point in recorded history.

This is the ultimate catch-22 in the streaming age. Music is incredibly easy to access pretty much anywhere around the globe, but influencing people to listen to something they don’t already know is as hard – if not harder – than it was when you had to mail physical promotional copies of new releases to press, labels, etc.

Some artists may take comfort in knowing every other aspiring talent is facing this exact challenge, but if that is not enough to soothe your worried mind we have some advice that may help you get ahead of the competition:

Start by saying hello

You would not believe the number of artists who blindly send links to new/unreleased music to hundreds of industry professionals every single day without as much as an introductory email. These releases, by and large, go unheard. Industry professionals are always looking for the next big thing, but if an artist cannot be bothered to introduce themselves before seeking a deal/exposure, then many in the music business take that as a sign the artist may not be that professional after all. People prefer to work with people they know and believe in, so make yourself known and give them a reason to believe in you.

Never attach song files to an email

The average industry influencer receives well over 100 emails a day, and those working in artist discovery tend to receive countless more. As a result, inbox space is very limited. The only thing attaching song files to an email will accomplish is guaranteeing your letter has a one-way ticket to the recipient’s trash can.

Comparisons can be enticing

Artists like to believe they are the only person/group on the planet making the kind of music they create. While that may be true to an extent, there are undoubtedly some other, more popular artists who sound similar enough that people who enjoy those acts may enjoy what you — the new artist/group — has to offer. By using smart comparisons, you make it quicker for industry professionals to understand the type of music you’re creating and whether or not it may be something their audience/customers would want to experience.

Use a promotional distribution platform

There are numerous ways to send music to industry professionals. You can use file-sharing services or streaming platforms, but if you want to present your art in a way customized to reflect who you are as creator, then you need a company a promotional distribution service.

Haulix offers a secure way to share streams and downloads of your latest release through email invitations and promotional web pages customized to reflect your talent. Not only will you be sharing your music using a service that is recognized and praised throughout the industry, but you will be doing so in a way that places the focus squarely on your talent. Your promotional page will have no third party ads and minimal Haulix branding. You can add cover art, background images, embedded videos, tour dates, bios, and more – all while ensuring your music will be protected from piracy with Haulix’s unique watermarking system.


You can try Haulix for an entire month right now for free. Follow this link and start getting your music in front of the industry’s leading influencers and decisions makers today.

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Why you need a promotional distribution platform

With the ease of access to recording equipment and the internet, it is now easier than ever for anyone who possesses an interest in music to market themselves as a musician. Click on almost any tag on a streaming service like Soundcloud or Audiomack and you will find page after page of aspiring stars from all walks of life. Technology has lowered the bar for what it takes to be a musician to the ground floor, and as a result, the fight for attention of any kind is harder than ever.

There are many approaches to getting heard, but one time-tested strategy of the digital age is to first appeal to the influential bloggers and digital voices whose opinion on new music will reach consumers your boosted Facebook posts can only dream of. Algorithms may create great playlists, but the digital age has yet to produce a better platform for discovering artists than trusted sources with a vast knowledge of music most consumers simply do not have the time to research or enjoy.

You need the press and the press, as crazy as it may sound, needs you. Music writers are ALWAYS on the lookout for the next song that will change their lives so that they can then change the lives of their audience (who, in turn, become your audience).

You also need to protect your music, which is why services like Haulix exist to make promoting your new and unreleased songs to the entertainment industry at large a simple and secure process. Haulix makes it easy to send unique, watermarked links to your new and unreleased music to everyone on your press list in a matter of minutes. You can even customize the email invitation and the streaming page itself to better reflect your personal brand.

But why do you need a unique link for every writers and industry professional when a private Soundcloud link has worked for so many others in the past? While it’s true Soundcloud makes it possible to hide streams from the general public, there is a myriad of ways people can still access and download your music. If that happens and your music winds up leaking you will have no way to uncover who

is responsible for the leak. Someone you never intended your unreleased music to reach may have gained access through a writer you thought you could trust and within minutes your hard work could be available, for free, in perpetuity.

By using Haulix you can send as many links as you need, all at once, in the same amount of time it would take for you to generate and distribute an insecure streaming link. If anything happens we will help you find the person responsible and do what we are able to ensure they never leak music again.

You can try one-month of Haulix for free by signing up today.

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News

How to download Haulix promos on iPhone

Haulix users can now download promos directly to their iPhones, NO APP REQUIRED! This quick tutorial shows how to access, download, and open promos from your mobile device.

Haulix is a web-based platform used for promoting music.

We make it really easy to create branded promo web pages. Whether you’re a record label, publicist, or rising independent talent, we offer a product that not only keeps your music safe, but also allows for high-quality streaming, customizable page design, and an automated system to issue takedowns on unwanted links. We also offer in-depth analytics tools, as well as the ability to store and organize your press contacts. We even offer watermark services.

Sign up for Haulix today and receive your first month free: http://haulix.com

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News

5 Ways to give back to your fans this holiday season

The holiday season is upon us. We can ignore that fact as much as we like, but every time you turn on the television or visit a website with advertising there is a glaring reminder that the time for giving has returned. 

You don’t have to enjoy or even celebrate Christmas to appreciate its importance in culture. As much as we have become a global community connected through devices Christmas is still viewed as a time for people to come together in a shared physical space. Christmas, as well as Thanksgiving and all other holidays in between, convinces people to put forth the effort in caring for others that they should be showing all year round. 

Musicians find themselves in a unique position during the holiday season. There are many opportunities to profit from this time of year, be it at holiday shows or through gift-related merchandise sales, but those who focus solely on how they can get ahead during this time of year are missing the reason for the season (and fans will notice). Those who stand to benefit the most during the holidays are those who give as much, if not more, than they get. Here are 5 ways to show your fans how much you appreciate their support in the coming weeks:

1. Free Music

There is an old adage about the easiest course in life often being the most obvious one, and that is very much the case with this suggestion. Your fans support you all year long in hopes that you will both come to their town and continue to release music that touches their lives. Though you are unable to be everywhere at once on Christmas, you can make your music available for anyone who has yet to add it to their personal collection. Whether you choose to make a song, album, or even your entire catalog available as a free download, you should see a rise in engagement as a result. People who have been waiting to buy your album when they see you live won’t be able to resist the free download, and there is a high likelihood they will recommend your friends take advantage of the offer as well.

2. Record and release a holiday cover (maybe give it away as well)

The world has heard countless covers of holiday classics, but the world has yet to hear your take on famous seasonal staples, and that is why you can still use them to give back to fans this Christmas. I know my favorite Christmas covers are those performed by my favorite bands, and I’m willing to bet the same can be said for most music fans. Record a holiday cover, be it in a studio or in your own home, and share it with fans in the days leading up to December 25. You can even take things one step further and ask fans about their favorite holiday songs in advance, that way your cover will have an even higher likelihood of being shared by your followers.

3. Surprise your fans with free stuff (no contest necessary)

Everyone is thinking of others during the holiday season, or at least they should be, so many fans may not have money to buy the limited edition winter merch items you have available in your online store. To show fans you understand their dilemma, consider offering a give away where you send a prize pack including numerous merch items, as well as items not available in your store (handwritten lyrics, drum head, etc) to one lucky fan. Don’t make it a contest and don’t ask for contact information in exchange for consideration. Simply pick a fan, or four, and send them a present. With any luck, the fan(s) will share their surprise with the world, and you will earn brownie points for being one of the more thoughtful artists in music today.

4. Stream an acoustic performance from your home/studio/van/bus/basement

There are few things music fans love more than seeing their favorite artists playing bare-boned versions of their favorite songs. Since there is no way everyone who follows you could attend a single performance, especially one planned close to Christmas, make the event special by broadcasting your set on one or more of the popular live streaming services that have risen to prominence over the last year. If those services require you to charge consumers, like with StageIt, then you should also consider giving all the money earned to charity. This way, fans feel like they are giving back by tuning in, and you walk away having established yourself as an artists who hasn’t lost sight of the problems that exist outside your immediate surroundings. Win-Win.

5. Holiday scavenger hunt

This idea has become increasingly popular in the age of IG and Snapchat stories. The setup is fairly straightforward: In the hours before an event or while traveling to a new city musicians leave merchandise/gifts for fans in public spaces. Clues on where the items can be found are then posted to feeds, which fans can then respond to as they begin their hunt. These activities encourage engagement and help bring fans together in the real world. As people converge on the location of whatever you’ve hidden they encounter others who follow your music. This can lead to community building, which in turn helps you.

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Job Board News

New openings (October 16, 2017)

Corporate and Foundation Relations Manager (Aspen Music Festival and School) 

Reporting to the Vice President for Advancement, the Corporate and Foundation Relations Manager is responsible for supporting the AMFS advancement office by overseeing all giving from organizations and institutions, including private foundations, corporations, and local businesses, as well as local, state, and federal government agencies.

Promotions Producer, Programming (NPR – Washington D.C.) 

NPR Programming is hiring a full-time Promotions Producer to create content for NPR Member Stations and the growing number of platforms where NPR can be heard. The producer will create stories and campaigns that will amplify and celebrate the value and values of public media, and deepen the listening connection.

This space is ripe for reinvention and fresh thinking, and the Promotions Producer has the ability to reshape the sound of public media – one promo and one break at a time.  Creative work at NPR guided by data and best practices, and the Promotions Producer will use both, along with guidance and intelligence from a closely connected team to help maximize audience.

NPR is looking for a producer/journalist who thinks like a marketer; someone who’s deeply connected to the news, and thinks about promotion as a “news responsive” activity. If you want to wake up thinking about how to get more people to listen to All Things Considered more often, this is the gig for you. If you have promo aspirations beyond “cuts and copy,” this is the gig for you.

Event Producer And Community Catalyst (Daybreaker – Portland, OR) 

As a Daybreaker Event Producer & Community Catalyst (we’ll call you a “Producer” for short), you are the face of Daybreaker in your city! That means you will be the face of Daybreaker in your city, responsible for building an engaged and passionate community, producing mind-blowing experiences, and promoting the events to relevant audiences. You will be supported by the hardworking Daybreaker HQ team, who will coach and train you to be the best Producer you can be. We’ll provide you with the skeleton of what you need to produce Daybreaker events, grow your community, and uphold the global brand. It’s up to you to bring the hustle, passion, and creative zeal to create unique and refreshing events that participants will love. You’ll be in charge of finding venues, sourcing talent and performers, cultivating a volunteer production team, coordinating with vendors and sponsors, creating local partnerships, and producing monthly events. We’ll provide marketing, communications, operations, branding, sponsorship, financing, and PR support so that you can concentrate on creating experiences that participants will never forget. 

Associate Creative Director (Malka Media – Hoboken, NJ) 

As an ACD you will contribute to the development of branding, marketing and social creative, drive the collaborative efforts of the project’s creative, and inspire teammates on all levels to exceed expectations. You will also be responsible for managing the client relationship and expectations for all things related to creative, verbally and visually ensuring that creative concepts are understood .

You need to be fully dedicated to your craft, with a diverse focus and varied creative style. You should love to learn, think abstractly, and be willing to push the boundaries without fear of social prejudice. We need critical thinkers, and team members that want to be a part of a family that is telling stories in every way possible, without limits of a single medium. Good creative requires awareness, knowledge of what is happening in the world today, what is relevant, and what is coming. You should be thinking ahead of the curve, leading creative changes versus accepting the norm. We want boundary pushers…. If this is you, please apply.

Director of Marketing & Communications (Merit School Of Music – Chicago, IL) 

Merit School of Music seeks a highly qualified candidate for the position of Director of Marketing & Communications to begin immediately. The Director of Marketing and Communications helps direct the development and creation of all marketing strategies, marketing communications, and public relations activities, both external and internal. The Director is also responsible for managing the implementation of all Marketing and Communications efforts and achieving strategic deliverables in terms of organizational awareness and visibility.

Director, Programmatic Media, Digital Advertising (iCrossing – NYC) 

We’re looking for a Director to manage a team of programmatic specialists and drive business insights for our music and entertainment platform clients. You must be highly motivated, focused yet flexible, a strong analytical thinker and able to manage data, clients and teams. 

Promotions Coordinator (Cumulus Media – Columbia, MO) 

Cumulus –Columbia & Jefferson City, MO, an eight station cluster, is looking for an experienced Promotions and Website Coordinator to lead and manage the promotions effort for a competitive, award-winning group of stations. Responsibilities include digital marketing, coordinating and implementing on-air and on-line promotions, and developing events in order to promote the stations’ image and presence in the community. This position requires a high degree of organizational skills, attention to detail, time management and a personal disposition that works well with creative co-workers in both programming and sales.

Executive Director, Music Administration (Sony Pictures – Culver City, CA) 

Sony Pictures Entertainment is looking for a dynamic Executive Director, Music Administration.  This role reports into the EVP, Music Creative Affairs and will be based at our Culver City, CA studio headquarters. 

Campaign Specialist (Pandora – Atlanta, GA) 

The Campaign Specialist will partner directly with Sales Account Executives and will be responsible for working internally and externally to ensure that we execute strategically and flawlessly for our advertising partners. The right individual will be a key contributor in Pandora’s Client Services team and responsible for operational development, implementing, maintaining and enhancing these campaigns.  This position involves sales and client support, project management, execution and reporting.  

Global Brand Music Marketing Manager (Vans – Costa Mesa, CA) 

In partnership with the Sr. Director of Global Brand Marketing, the Manager, Brand Marketing – Music will lead Vans’ global initiatives and strategy in music and entertainment. Responsible for driving the development, implementation and measurement of global music marketing strategies and tactics, the ideal candidate will have the ability to work with high-profile artists, musicians and managers, while acting as an internal thought leader and resource to counterparts in the region as well as global creative and product. This is a highly visible growth opportunity to build on Vans’ established foundation and roots in music.

Programmatic Campaign Manager (Townsquare Media – Cedar Rapids, IA) 

Do you have a passion for problem solving and data analysis? Do you enjoy turning advertiser objectives into measurable KPIs and implementing campaign tactics to exceed those KPIs? If you answered yes, then we want you to join our team! Townsquare Media is looking for a Programmatic Campaign Manager who will be a core member of our Audience Extension team. The role will work directly with Local Planning & Account Management as well as Ad Operations, helping to develop tactical executions that align with Local advertising goals and objectives across our 65+ markets in the US. The Programmatic Campaign Manager will translate these tactics into physical implementations across multiple Demand Side Platforms (DSPs). They will also be responsible for day to day management of campaigns as well as identifying opportunities within each campaign to improve performance and take action to improve results. The Programmatic Campaign Manager must be very familiar working within various DSP interfaces and comfortable developing creative optimization solutions to exceed benchmarks.

The Audience Extension team is responsible for end to end execution of programmatic buys from education and strategic recommendations to post campaign insights. The team is fast paced, quickly growing and performance oriented. 

Campaign Manager, CitizenNet (Conde Nast – NYC) 

CitizenNet Campaign Managers at Condé Nast drive the success of social marketing initiatives for the biggest brands in Entertainment, Publishing, CPG, and more. Effectively implement client strategy on social, and create and execute their campaigns. Learn key marketing initiatives with hands on experience from multiple verticals, and gain from experience of working at Condé Nast, one of the most renowned media companies in the world.

Promotions Director (Cumulus Media – Fayetteville, NC)

Cumulus Media’s Fayetteville, NC location is offering a great opportunity to manage the promotional side of the radio broadcasting industry as a Promotions and Marketing Director. Our ideal candidate should possess an extremely good work ethic, be a self-starter, and highly organized with the ability to work in a fast-paced office environment. 

Supply Strategy Lead, Music And Theater (StubHub – NYC) 

StubHub is seeking a Supply Strategy Lead, Music, Theater & Arts (North America). This person will work within the North America business operations group and cross-functionally with strategy, marketing, product & tech, and finance.

Programmatic Account Manager (Townsquare Media – NYC) 

Do you consider yourself a digital media expert who understands (and loves) first class account management? If so, then we want you to join our team! Townsquare Media is looking for a Programmatic Account Manager who will be a core member of our Audience Extension Team. This person can instantly translate complicated marketing concepts into tangible (and buy-able) line items. Heavy emphasis is placed on Audience Targeting tactics and Audience Extension practices. This role is a key contributor to our expanding Local, Regional and National Digital sales efforts leveraging data, technology and strategic buying platform partners in our extended portfolio. The Account Manager reports to the Manager, Audience Extension Operations and is based here in NYC Digital Media Headquarters.

The Audience Extension team is responsible for end to end execution of programmatic buys from education and strategic recommendations to post campaign insights. The team is fast paced, quickly growing and performance oriented. 

Business Development Manager, Apple Media (Apple – Santa Clara Valley, CA) 

Apple Music is a single, intuitive app that combines the best ways to enjoy music — all in one place. You can stream any Apple Music song, playlist or album, and download it for future offline listening. Beats 1 is Apple’s first-ever live radio station dedicated entirely to music and music culture. Apple Music is available in 115 countries around the world, on both iOS and Android platforms.

Apple is seeking a dynamic self-starter to develop and manage partnerships with 3rd parties to distribute and market Apple Music, and other Apple content services.

Music Programs Manager (University of Illinois – Chicago) 

Responsibilities include overseeing and implement a comprehensive communications plan for the School of Theatre & Music, events promotion, and growing the school’s public profile and recruitment. The MPM will manage the website, social media and production of all marketing materials for the school and co-manage a team of student workers for front-of-house, box office and other marketing-related duties. The MPM will run front-of-house for all public music programs and will assist in the planning, development, and execution of various public programs, including concerts, master classes, youth programs and special events.

Director of Urban Programming, Detroit Region (iHeartMedia – Farmington Hills, MI) 

Leads all aspects of radio station’s on-air experience in a leadership and operations role, responsible for talent, content, programming, promotions and online presence. The right person will have incredible vision to lead both winning Detroit Urban brands and continue our dominant position in the market.

Marketing Manager, Venues and Promoters (TicketMaster – Hollywood, CA) 

The Marketing Manager is accountable for driving incremental ticket sales through the creation and implementation of strategic marketing plans for his or her assigned accounts, with a heavy focus on digital media. 

Manager, Subscriber Communication and Engagement (Sirius XM – NYC) 

Producer of the SiriusXM e-Newsletter and subject matter expert in email marketing, specifically email campaigns that drive engagement and loyalty. Responsible for creating targeted email programs that provide relevant programming information to drive engagement. In addition to publishing the current e-newsletter, this position will be responsible for evolving this communication for the purpose of optimizing its retentive value. This includes enhancements to the publishing workflow processes, strengthening its relevance by leveraging customer data to target the right content to the right audience at the right time and further optimizing the newsletters design for both mobile and desktop presentment/engagement. Reporting to the Senior Director of Communications /CRM, this role operates at both a strategic and tactical level.


Older posts (7+ Days)

Director of Publicity (Anti Records – Los Angeles)

This person will represent the ANTI- label to digital and print media. Must have good relationships with journalists from all strata of media and a good working knowledge of the many styles of music that the Anti label represents. Must also have good writing skills and be proficient in modern productivity and communication software. This is a full time position with excellent benefits. Salary commensurate with experience.

Account Manager (Crowd Surf – Los Agneles)

Account manager will be responsible for managing relationships between Crowd Surf and its clients and artists. This person will oversee the positive and constant growth of online statistics and subscribers, maximize online content, create relationships between artists, platforms, products and fans/consumers and increase, as well as, help create additional revenue streams for our clients.

Program Manager, Brand Partnerships (Pandora – Oakland)

We’re seeking a West Coast Program Manager to work in our Santa Monica or Oakland office to focus on the post sale management and execution of custom online stations and offline event experiences for key advertisers.  The right individual will be accountable for understanding every aspect from the concept creation stage to launch and maintenance; this includes keeping the sales lead(s), sales development, Events and Industry Relations (MMG), Design, Content and Client Services teams on-track and on-time with all of their tasks and deliverables. They will also support the sales force and relevant support teams with pre-sale/post-sales communication during the entire campaign. Programs include custom content stations, custom events, Franchise / Pandora lead events, and more.

As the lead conductor of these programs, you will be responsible for the flawless execution of customized programming experiences that consumers love that meet brand objectives.

Executive Assistant (Epitaph/Anti Records – Los Angeles)

The ideal person for for this job would be able to provide high-level administrative support to the General Manager of Epitaph / ANTI- in overseeing the operation of our Sales and Marketing departments.  They would interface with artists/managers, handle information requests, assist in preparation of marketing plans/agendas, and maintain a working knowledge of executives’ duties, so as to be able to effectively schedule appointments and calls.  Candidates must possess great follow through and attention to detail. This is a full time position with excellent benefits. Salary commensurate with experience.

Senior Marketing Manager (SeriesFest – Denver)

Develop and manage the year-round marketing and advertising plan for SeriesFest. This individual is detail oriented, able to think independently and exercise judgement in order to identify marketing opportunities, create compelling marketing campaigns and handle requests and issues that vary across internal and external partners. This individual will work remotely most of the time.

Senior Marketing Associate, Events (NPR – Washington D.C.)

NPM (National Public Media) is looking for a Senior Marketing Associate, Events to support a full suite of integrated marketing activity and collateral associated with sponsored events including but not limited to: sponsored event activation, development of event sales packages, response to event-focused RFPs, event sales material management, email marketing, and overall brand management for both NPR Events. The Senior Marketing Associate, Events will be part of a collaborative team, working with NPM employees across the country to meet daily deadlines, while supporting the Marketing team’s ongoing goals and long-term projects.

Coordinator, Creative Content (Sony – Culver City, CA)

Responsible for shooting and editing original content for SPA marketing and publicity including:

  • Social media (YouTube, Facebook, Instagram, production blogs…) including but not limited to Inside Sony Pictures Animation videos and One Minute Job Descriptions
  • Designing custom teasers to promote projects and push video views
  • Bonus DVD featurette content e.g. behind the scenes vignettes
  • Contribute ideas for improving and repurposing studio content

Marketing Assistant (Crowd Surf – Nashville, TN)

Crowd Surf is a digital marketing firm in the entertainment industry. We are currently looking to hire a full-time marketing assistant to work in our Nashville office. If you have a passion for musical artists + marketing experience, we would love to see your resume!

Music Consultant (WMG – London)

The Music Consultant is responsible for developing and maintaining an extensive portfolio of clients in TV Programming & Advertising and maximising the use of the catalogue in these areas.

Promotions Assistant (iHeartMedia – Toledo, OH)

Assists the promotions or marketing departments with daily activities that promote the station(s), clients or events.  Provides programming and control board support to On-Air Talent.

Librarian-Reference Specialist, Music (Legislative Branch – Washington D.C.)

The Music Division in the Collections and Services Directorate is the Library’s primary gateway to the collections and reference services dealing with the subjects of music, theater, and dance. These collections consist of books, serials, and scores; and special collections that include scores, correspondence, writings and business papers, iconography, and musical instruments. The incumbent reports directly to the Head, Reader Services Section. The incumbent may be an authority in a specialized field of music and is an expert in digital reference service. Performs duties which encompass very complex and wide ranging reference, research, and outreach assignments in his/her field of specialization. Plans comprehensive, in-depth means by which to improve and support all automated reference activities. Librarians respond to inquiries that are received in person, by telephone, by correspondence and by electronic media. These requests originate from Congress, foreign and U.S. Government agencies, national and international academics and scholars, research and scientific institutions, the professional and business communities and from the general public. Maintains current and extensive knowledge of trends in his/her specialized area in the fields of music or performing arts and of advances in the area of reference librarianship.

Campaign Specialist (Pandora – Kansas City, MO)

The Campaign Specialist will partner directly with Sales Account Executives and will be responsible for working internally and externally to ensure that we execute strategically and flawlessly for our advertising partners. The right individual will be a key contributor in Pandora’s Client Services team and responsible for operational development, implementing, maintaining and enhancing these campaigns.  This position involves sales and client support, project management, execution and reporting.  

Junior Designer, Marketing (NPR – Washington D.C.)

The Junior Designer works with the Junior Copywriter and the Marketing team, and will play an active role in creative brainstorms, concept development, and project kick-offs. S/he will be responsible for event collateral (posters, programs, event banners, website graphics, etc.), small campaigns (website images, web ads, print ads, iTunes promotional pieces), stationary, posters, product development for the shop.npr.org, and additional projects.

Brand Manager (Townsquare Media – Twin Falls, ID)

Brand Manager and PM Drive for Classic Rocker: 983 The Snake. A Townsquare Media Brand Manager is the brand captain for their radio station. You will develop relationships with your on air team, the sales department and sales management and your Operations Manager. You will carry your radio stations brand forward on air and in the digital world and be a leader for your Brand.

Integrated Marketing Strategist (The Fader – NYC)

As FADER’s brand marketing efforts grow, we are looking for hard working, driven, creative and collaborative members to join our expanding team. We are looking for an Integrated Marketing Strategist who can ideate strategic, creative platforms for our company and the brands that we work with. The ideal candidate must demonstrate a strong understanding and insight into brand marketing from a publisher perspective, and be passionate about music and the lifestyle surrounding it.

The candidate will have commitment and passion about our mission to make brands matter in culture. You live and breathe music, the lifestyle around it, and are excited by the prospect of building things for both our brand partners and our own business. You are entrepreneurial and highly-energized.

The Integrated Marketing Strategist at FADER acts as a primary point person in the creative development of integrated marketing partnerships. This position reports to the VP of Strategy.

Creative Strategist (Soundcloud – San Francisco)

You’ll work in close collaboration with the Brand Revenue team (Sales & Account Management) and interface in a cross-functional capacity on a number of projects with Creative Services, Content and Legal to create engaging brand partner solutions. In this combination strategy and design role, you to take ownership of each project from the early pre-sales strategy and ideation phase and see it through to the campaigns final execution. In addition, youll be driving the communication of the Brand Revenue teams needs and expectations across other product and content stakeholders.

Marketing Director (Charleston Symphony Orchestra – Charleston, SC)

The Marketing Director is a senior staff member who oversees external communications for the organization and is responsible for all concert performance revenue of $1.7 Million. Responsibilities include development and implementation of subscription and single ticket campaigns, managing advertising and media sponsorships, overseeing public relations and supervising telemarketing. Working closely with the senior management team, the Marketing Director implements strategies that result in subscriber satisfaction and retention, expanded audiences and increased public awareness. The Director works closely with the Development Director to create meaningful patron experiences across the symphony family.

Account Director, Music (The Marketing Arm – Chicago, IL)

The Marketing Arm is seeking a proven, dynamic Account Director to guide the Music work for one of the agency’s largest clients. The newly created position requires a powerful combination of leadership skills that can guide a multi-dimensional team; experience with multi-channel, consumer-centric marketing and a personal interest in Music.

The Account Director will be the strategic liaison for clients, internal teams and partner agencies while also supervising multi-channel engagement execution. Candidate must be a creative and strategic thought leader with the ability to deliver integrated thinking; demonstrate a positive, do-what-it-takes attitude; be a natural connector who develops strong relationships among various groups, and anticipate and solve problems while being highly organized.

On Air PD (iHeartMedia – Toledo, OH)

iHeartMedia Toledo has immediate opening for On Air Program Director. Ideal candidate has multi-format experience both programming and on the air in Rock, CHR, AC, or Country formats. Leads all aspects of radio station’s on-air experience in a leadership and operations role, responsible for talent, content, programming, and online presence. Creates, produces and announces topics on the radio, including music, entertainment, politics, news, weather, sports, traffic and other topics of interest.

Advertising Sales Specialist (Cumulus Media – Saginaw, MI)

CUMULUS MEDIA – Saginaw is seeking a talented Sales Representative who thrives in a fast-paced working environment. We are identifying highly competitive individuals with a proven track record of over-achieving sales goals. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.

Categories
News

What to keep in mind when pitching music writers

As any music writer will tell you, the quality of pitches sent from both aspiring artists and PR professionals often run the gamut from gorgeous to outright embarrassing. Some pitches are creatively designed emails with elegant text and photos, while others are one or two paragraph emails that highlight a few recording details. Some others are little more than a hello and a hastily copy/pasted link, but thankfully those are typically few and far between.

What makes one blogger click a link others might overlook is something we don’t really have time to get into because the possibilities are essentially limitless, but there are ways to hedge your bets. If you keep a few key things in mind when crafting your outreach to the press your chance of getting noticed will be as high as anyone else, leaving it to your music to do the rest.

1. Know who you are talking to

This one may sound obvious, but as a guy named James who has received emails addressed to everyone from Sean, to Beth, David, Matthew, and even Topher, I would argue it’s something too many take for granted. The importance of knowing who you are talking to in a pitch and gearing the conversation towards them cannot be overstated. If I see an email addressed to anyone other than myself I immediately send that message to my trash. It’s not for me, and if it was the person sending it didn’t both to double check the one line where they address me directly, so why give it my time?

You also need to remember that many writers are as younger, meaning they don’t necessarily prefer to be addressed as ‘Mister’ or ‘Miss.’ In fact, I haven’t encountered a single music journalist at any age that people refer to as Mr, Mrs, or Ms _________. Learn the first name of your contact and use it whenever possible. Be personable. It makes you, and your music, come across better.

2. Make sure the person you’re writing covers your style of music

In a decade of writing online I have never been associated with a site that regularly covers dance music or black metal, nor I have written about either topic at length, but every day without fail I receive a number of press releases trying to sell me on the latest talent from each genre. There are things I admittedly spin out of curiosity, but the vast majority of these release go directly to the trash bin. I have enough talent to engage and cover without wasting time on material that fall outside the coverage area of the sites who accept my work. You or your client may be talented, but I simply have no way to help you, so don’t waste your time or mine with an unnecessary pitch.

3. Read the submission guidelines

Most, not all, music blogs have some form of submissions guidelines buried on their site. Do your research before submitting your music to ensure your pitch has the best chance of being considered for coverage.

4. Always keep it simple

Everyone in music is busy. It doesn’t matter what day of the week you reach out, or what time of day your email is read, the person on the receiving end will always have a million tiny tasks awaiting their attention, including several other hopefuls such as yourself. Play into their lack of free time by finding concise and exciting ways to sell yourself. Long emails are only read in full when the recipient has a deeply vested interest in what is being conveyed. That is rarely, if ever, the case with reading new music submissions. Keep it simple and keep it fun. Tell who you are, what you create/represent, and where that art can be found. If you have something new you are trying to bring attention to, highlight that in its own short paragraph, along with any related links/embed codes.

5. Be respectful

Knowing the blogger’s name and the kind of content found on their site is one thing, but you can win over a writer much faster if you also show a true appreciation for their work. Comment on specific articles you enjoyed, or mention topics you know they have covered in the past. Bloggers, like anyone else, love to know their work is actually being enjoyed. Tell them.

6. Provide the blogger with everything the need to create a post in a single email

As noted above, time is of the essence when it comes to music blogging, so any pitch you send should provide the recipient with everything they need to cover your music. Building a relationship is important as well, but when it comes to actually getting featured on a site you can help yourself quite a bit by providing bloggers with any and everything they could need up front. This means providing everything from details behind an LP/EP (studio name, producer), to store links, tour dates, social links, and – most important off all – a proper promotional photo. Writers don’t have time to scour social networks for the most recent professional-looking image of your band. Do the work for them and they will love you all the more for your effort.

7. No one likes spam.

As you build a list of blogger contacts it will be increasingly tempting to blast every single email you find with the same promotional messaging, but believe me when I say doing so will win you no friends. Promotional messaging should only be directed to people who have covered your talent before, as well as those who have experienced any interest in covering that particular artist or release moving forward. Not every site will work for every piece of news and information you develop, so be smart about who receives what and you will have a much easier time maintaining strong relationships with those in the industry.

James Shotwell has over a decade of professional experience in the music industry. He has worked in journalism, marketing, publicity, and tour management. His current title is Digital Marketing Coordinator for Haulix. Bylines include Rolling Stone, Substream Magazine, Alternative Press, Sonicbids, Under The Gun Review, Tuned Up, and PropertyOfZack. You should probably follow him on Twitter.

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News

The best way to showcase your music online

In the age of the internet, earning the attention and respect of anyone in a position to help your career is increasingly difficult. You can send email after email to bloggers, managers, labels, and potential booking agents alike with links to everything they need to know about your work, but until you get them to click and experience your art you are no better off than you were before you wrote those messages.

This is why artists of all sizes need Haulix, the music industry’s leading promotional distribution platform. Not only is Haulix the preferred promotional platform by journalists, radio, digital influencers, and the music business at large, but it also provides the most secure and easy to customize promos available anywhere online.

But what about Soundcloud and YouTube?

These services, while good at getting your music in front of the general public, have one major drawback when it comes to industry-focused promotion: You cannot control the atmosphere. Just look at these two screenshots:

You can easily enjoy the music from the artist responsible for the song, but while doing so there is a variety of ads, brands, and related content competing for your attention. Aside from the media player itself almost every other image on either page is intended to promote something other than the artist responsible for the song being enjoyed. This is distracting, and from a branding standpoint does very little to inform those unfamiliar with an artist’s talent about their career.

Now let’s take a look at a Haulix promo:

As you can see, Haulix empowers artists to create beautiful branded promos that conveys everything listeners need to know on a single page. There are no third party advertisements or promotions for other musicians. Your promos are designed for you and you alone, and they can be made in a matter of minutes.

So, what are you waiting for? Sign up for a free, 30-day trial of Haulix today!

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Job Board News

New openings (3/12/17):

Tour Department Administrative Support (Live Nation – San Francisco, CA) 

We are seeking an administrative assistant to work in our San Francisco office. Responsibilities will include, but are not limited to maintaining  Itinerary database for East and West Coast touring offices. Previous experience in this field preferred, but not required.

Coordinator, A&R (Sony – Culver City, CA) 

The A&R Coordinator will provide support to the General Manager for Syco Music and help to ensure the efficient day-to-day operation by successfully accomplishing a wide range of responsibilities.

Music Artist Assistant (NYFA – NYC) 

Upcoming film scoring composer, songwriter and singer is seeking a dynamic, motivated, persistent, passionate and engaging assistant with a natural salesmanship talent.
While knowledge of music is not required, the Candidate must have a real interest and certain understanding of the contemporary music business and trends or be a fast learner.

A&R Coordinator, Sire Records (WMG – NYC) 

The Sire Records Label Coordinator supports the President and Director of Sire Records in fulfilling any and all his A&R and administrative duties. Specific responsibilities of this position include office duties, helping to scout new bands, artists, and music, as well as attending shows and acting as a liaison between the A&R rep and the parent entity, Warner Music Group. This position must often maintain and develop relationships directly with artists, scout and research new artists, songwriters, and producers, review demo submissions, cover shows, coordinate detailed bi-weekly A&R research reports and carry out other marketing and label duties as needed. The label coordinator is also responsible for helping to come up with new marketing concepts, working with the creative department on images and advertisements, developing marketing strategies and plans, and present findings to company executives.

Coordinator, Content Management (The Orchard – NYC) 

As a Content Management Coordinator, you’re impeccably accurate and detail-oriented while still able to manage multiple deadlines and prioritize appropriately. You’re able to proactively pinpoint and report on issues that arise pertaining to your daily tasks, and would love to become familiar with YouTube’s CMS and other streaming platforms. You’re numbers-focused, with a keen eye for data and an appreciation for the spreadsheet. You’re driven and enthusiastic about joining a team where collaboration is key, and want to be part of a company at the forefront of the music and digital space.

Client Relations Coordinator (Ticketmaster – Hollywood, CA) 

The Client Relations Coordinator position will play a crucial role for Ticketmaster’s OnTour team, in the company’s continued evolution in the live entertainment industry. Ticketmaster’s OnTour team is the company’s artist facing department, tasked with building Ticketmaster’s relationships with the artist community, along with informing artists’ teams and acting as a resource to those teams to help them maximize ticket sales, marketing and drive incremental revenue throughout their tour cycle. The Client Relations coordinator will play a critical role in maintaining a solid foundation for the expanding OnTour team, and identifying potential areas of growth with both new and existing clients. The qualified candidate will have demonstrated an understanding of the live music industry.

Talent Agent/Manager (My Basic LLC – Atlanta) 

MY Basic LLC is looking to build a team who has the smarts and creative drive to play an important role in helping an artist/producer with booking, marketing, and setting up events.

Tasks will include but not be limited to:

  • Music placement
  • Finding paying gigs
  • Assisting with press releases
  • Coordinating photoshoots
  • Making sure tools are in place to assist with selling of music

We’ll talk further on this part if you’re an ideal fit. You must be savvy, a go getter, and hard working.

Arts Education Program Manager (U of M – Ann Arbor, MI) 

UMS is seeking a dynamic and outgoing arts professional to develop and implement its community-based education and engagement activities.  Duties include: building community relationships and programs through the arts (focusing on specific cultural communities as identified in the ECE strategic plan); developing arts education programs for adult learners and general audiences (artist Q&As, pre-show talks, interactive lobby experiences, etc.); supporting UMS’s diversity, equity, and inclusion goals across the entire ECE program (including K-12 and University programs); designing and implementing artist residencies with a range of UMS’s visiting artists; and serving as lead producer for approximately 1-2 of UMS’s main stage live performances annually. The ideal candidate will have a passion for community building through the arts; be an expert at sensitively and respectfully developing relationships across diverse communities; possess superb administrative and project management skills; and be an advocate for diversity, equity, and inclusion in the arts.

Music Development Manager (Augsburg – Minneapolis, MN)

Within the Publishing House of the Evangelical Lutheran Church in America (1517 Media), Augsburg Fortress (AF) creates substantive and innovative materials to support the ministries of faith communities in communicating the good news of God’s liberating grace, with a particular focus on Lutheran congregations. Augsburg Fortress publishes approximately 60 titles a year in the Augsburg Music portfolio, with a focus on traditional and liturgical choral and keyboard music as well as congregational song. The purpose of the Music Development Manager position is to carry out program development, editorial, and project management roles in order to ensure that the Augsburg Music publication program meets customer needs for usefulness, accessibility, appropriateness, and high quality of both content and presentation.

Music Instructor (Fontbonne – St. Louis, MO) 

Fontbonne University is seeking a dynamic and experienced teacher and music director to lead university choral groups (sacred and secular), collaborate on musicals (with students and Mustard Seed Theatre, a professional theatre in residence at Fontbonne), teach music appreciation classes and offer voice/piano individual lessons. As part of the Performing Arts program, the instructor will participate in recruiting and educational outreach events and will develop curriculum to benefit Fontbonne’s teacher education and fine arts students. 

Youth Orchestra Music Director (Symphony of the Mountains – Kingsport, TN) 

Symphony of the Mountains’ Youth Orchestra is an auditioned, regional orchestra affiliated with the Symphony of the Mountains based in Kingsport, TN. The mission of the SOTM is to provide the highest quality of music to audiences of all ages throughout our region. The Symphony of the Mountains is seeking qualified candidates for the position of Youth Orchestra Music Director.

Creative Assistant (The Dreamatorium – Boulder, CO) 

We are a company that’s on the forefront of a new industry and we are expanding. There are long term possibilities for the right fit, its fun and a different adventure all the time. We are constantly working on different projects and need someone quick on their feet with attention to detail and common sense. I am all about highest quality & productivity while having fun.

Responsibilities include:

  • Assume administrative tasks as needed, including typing, quickbooks
  • Accurate and efficient with research web or otherwise
  • Creative help based on capabilities in multiple areas like textiles, soap-making, candle-making, sewing, dying, tie-dying, jewelry making, photography, event production, music production screen printing, letter press, digital illustration.
  • Production Assistance

Sound Designer (iZotope – Cambridge, MA) 

iZotope is looking for a talented, inspired Sound Designer to help us create innovative and compelling product content that inspires and enables our customers to be creative.  Reporting directly to the Chief Product Officer, the Sound Designer will work closely with the product development team to craft the vision and sound design goals for all of our products, including planning, budgeting, management and execution of all sound work. 

Assistant Librarian (STL Symphony – St. Louis, MO) 

Under general direction, perform duties to assist Librarian and Associate Librarian in providing each orchestra musician with correct parts for each orchestra service. Responsible for accurately marking parts with bowings for strings, editing parts as requested by conductor, and preventing any foreseeable problems as they relate to music to maximize musician use of resources and rehearsal time. Assist in maintaining administrative requirements of the library including cataloging, shipment of materials, and OPAS database management. Position requires irregular work hours, including some evenings and weekends. This position is currently a staff position.

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News

Why using a single link to share your unreleased music is a horrible idea

With the ease of access to recording equipment and the internet it is now easier than ever for anyone who possesses any interest in music to market themselves as a musician. Click on almost any tag on a streaming service like Soundcloud or Audiomack and you will find page after page of aspiring stars from all walks of life. Technology has lowered the bar for what it takes to be a musician to the ground floor, and as a result the fight for attention of any kind is harder than ever.

There are many approaches to getting heard, but one time-tested strategy of the digital age is to first appeal to the influential bloggers and digital voices whose opinion on new music will reach consumers your boosted Facebook posts can only dream of. Algorithms may create great playlists, but the digital age has yet to produce a better platform for discovering artists than trusted sources with a vast knowledge of music most consumers simply do not have the time to research or enjoy.

You need the press and the press, as crazy as it may sound, needs you. Music writers are ALWAYS on the lookout for the next song that will change their lives so that they can then change the lives of their audience (who, in turn, become your audience).

You also need to protect your music, which is why services like Haulix exist to make promoting your new and unreleased songs to the entertainment industry at large a simple and secure process. Haulix makes it easy to send unique, watermarked links to your new and unreleased music to everyone on your press list in a matter of minutes. You can even customized the email invitation and the streaming page itself to better reflect your personal brand.

But why do you need a unique link for every writers and industry professional when a private Soundcloud link has worked for so many others in the past? While it’s true Soundcloud makes it possible to hide streams from the general public, there are a myriad of ways people can still access and download your music. If that happens and your music winds up leaking you will have no way to uncover who 

is responsible for the leak. Someone you never intended your unreleased music to reach may have gained access through a writer you thought you could trust and within minutes your hard work could be available, for free, in perpetuity.

By using Haulix you can send as many links as you need, all at once, in the same amount of time it would take for you to generate and distribute an insecure streaming link. If anything happens we will help you find the person responsible and do what we are able to ensure they never leak music again.

You can try one-month of Haulix for free by signing up today.

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News

4 Tips For Getting Your Music Heard By The Industry

Despite the variety of sounds they create in the name of art, all musicians are united by a single desire: To be heard.

Today it is both easier and more difficult than ever before to be heard. On the one hand, music is now digital, which makes accessing millions of songs and albums incredibly simple no matter where you happen to be. At the same time, however, there are more artists vying for the attention of music fans and professionals than at any other point in recorded history.

This is the ultimate catch-22 in the streaming age: Music is incredibly easy to access pretty much anywhere around the globe, but influencing people to listen to something they don’t already know is as hard – if not harder – than it was when you had to mail physical promotional copies of new releases to press, labels, etc.

Some artists may take comfort in knowing every other aspiring talent is facing this exact challenge, but if that is not enough to soothe your worried mind we have some advice that may help you get ahead of the competition:

Start by saying hello

You would not believe the number of artists who blindly send links to new/unreleased music to hundreds of industry professionals every single day without as much as an introductory email. These releases, by and large, go unheard. Industry professionals are always looking for the next big thing, but if an artist cannot be bothered to introduce themselves before seeking a deal/exposure then many in the music business take that as a sign the artist may not be that professional after all. People prefer to work with people they know and believe in, so make yourself known and give them a reason to believe in you.

Never attach song files to an email

The average industry influencer receives well over 100 emails a day, and those working specifically in artist discovery tend to receive many more. As a result, inbox space is very limited. The only thing attaching song files to an email will do is guarantee your letter has a one-way ticket to the recipient’s trash can.

Comparisons can be enticing

Artists like to believe they are the only person/group on the planet making the kind of music they create. While that may be true to an extent there are undoubtedly a number of other, more popular artists who sound similar enough that people who enjoy those acts may enjoy what you — the new artist/group — has to offer. By using smart comparisons you make it quicker for industry professionals to understand the type of music you’re creating and whether or not it may be something their audience/customers would be interested in.

Use a promotional distribution platform

There are a number of ways to send music to industry professionals. You can use file-sharing services or streaming platforms, but if you want to present your art in a way customized to reflect who you are as creator then you need a company a promotional distribution service.

Haulix offers a secure way to share streams and downloads of your latest release through email invitations and promotional webpages customized to reflect your talent. Not only will you be sharing your music using a service that is recognized and praised throughout the industry, but you will be doing so in a way that places the focus squarely on your talent. Your promotional page will have no third party ads and minimal Haulix branding. You can add cover art, background images, embedded videos, tour dates, bios, and more – all while ensuring your music is protected from piracy with Haulix’s unique watermarking system.

You can try Haulix for an entire month right now for free. Follow this link and start getting your music in front of the industry’s leading influencers and decisions makers today.

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