Apple’s music streaming platform is going above and beyond to support labels impacted by COVID-19.
If there is an upside to be found in the rise of COVID-19, it’s knowing who will step up and help those in need. There are websites dedicated to following how companies of all sizes are reacting to the virus, and it should go without saying that certain businesses are doing (giving) more than others. For every business that refuses to protect workers or help them feel safe amidst an economic pinch, others are lining up to prove they understand the bigger picture. We are all in this together, after all, and Apple Music is one of many companies that want to make their investment in seeing the business of music continue known.
MusicBusinessWorldwide is reporting that Apple Music is quietly making an advance fund with $50 million available for independent labels and distributors, to support the indie sector with vital cashflow during the uncertainty of global COVID-19 lockdown. The site claims sources close to the story say Apple is set to inform independent labels and distributors later today (April 7) that any amongst their ranks who meet a minimum quarterly threshold of $10,000 in Apple Music earnings can qualify for one-off advance payments on future royalties out of the new fund.
Some quick math suggests any label generating 500,000 streams or more per month on the platform would qualify for this fund.
But there is a catch, or more specifically, at least one. Qualifying indie labels and/or distributors must have a direct distribution deal in place with Apple Music. This rules out indie labels who are distributed by major record companies (including those that go through The Orchard, ADA and Caroline).
Apple’s goal for the fund is to enable labels to pay artists and continue operations while the COVID-19 pandemic plays out. It is currently unclear when touring will happen again, and several reports point to overall music streaming consumption declining during this time. Artists everywhere are in a tight spot, and the labels behind them are feeling the pinch as well.
In other news, Apple Music is continuing to grow. The company saw a rise in new accounts last month despite the music streaming volume as a whole beginning to slip. It is the opinion of HaulixDaily that the current decline in streaming will pass as people get more comfortable with this ‘new reality.’ The industry is resilient. As long as we stick together and help those who need assistance, nothing can stop us from moving forward and continuing to influence positive change.
The article published earlier this week reveals Apple Music now has 28 million subscribers in the U.S. while Spotify trails with 26 million. The news post also claims that Apple’s streaming music service has been adding subscribers in the world’s biggest music market faster than its rival with a monthly growth rate of 2.6-3% compared to Spotify’s 1.5-2%.
Globally, Spotify remains the streaming champ, boasting over 96 million paid subscribers compared to Apple Music’s 50 million. Spotify has over 200 million subscribers on its free tier as well.
Apple’s main advantage over its rival are the 900 million iPhones in use around the world, each one with iTunes installed and a credit card on file. If consumers grow tired of Spotify or otherwise dislike the service, making the switch to Apple Music is easier than joining any other competitor in the field.
Still, the news that Apple Music has surpassed Spotify in the US comes as a surprise to much of the industry. Spotify has long been considered the Netflix of music streaming, and its recent acquisition of several podcast businesses and services , not to mention the recent Hulu partnership, has positioned the company for additional growth in the years to come. The fact Apple Music has now surpassed Spotify, at least in U.S. paid subscriptions, is sure to make investors a little wary of what the future may hold.
Apple recently announced plans for its own video streaming platform, which it will likely bundle with Apple Music. If that comes to pass, Apple’s streaming division will grow even faster than its current rate, which would shrink Spotify’s lead in the marketplace.
The streaming war between Apple Music and Spotify is heating up.
Spotify has spent the past week coming under fire for its efforts to combat a proposed 44% rise in mechanical royalty rates. The streaming giant tried to distract from the controversy by introducing a new subscription bundle offering Hulu for free, but the music industry isn’t letting the company slide, and a statement posted to its blog earlier this week didn’t make matters any better.
Today, March 15, Apple issued a lengthy statement regarding Spotify. The comments were made in response to Spotify’s new complaint to the European Commission regarding Apple’s so-called ‘app tax,’ but the tech company also took shots at their competition’s war against raising royalty rates.
“Just this week,” Apple wrote, “Spotify sued music creators after a decision by the US copyright royalty board required Spotify to increase its royalty payments. This isn’t just wrong, it represents a real, meaningful and damaging step backwards for the music industry.”
Elsewhere in the statement, Apple claims Spotify was masking its “financial motivations in misleading rhetoric about who we are, what we’ve built and what we do to support independent developers, musicians, songwriters and creators of all stripes,” but it did not substantively address Spotify’s claims or even mention the European Commission.
Those claims, which became public on March 13, were made against Apple’s ‘app tax’, which sees the Cupertino company charge a 30% commission on in-app digital purchases via the iOS App Store. That percentage then falls to 15% in a streaming subscription’s second year.
Spotify co-founder and CEO, Daniel Ek, said: “If we pay this tax, it would force us to artificially inflate the price of our Premium membership well above the price of Apple Music. And to keep our price competitive for our customers, that isn’t something we can do.”
Elk added, “Apple also routinely blocks our experience-enhancing upgrades. Over time, this has included locking Spotify and other competitors out of Apple services such as Siri, HomePod, and Apple Watch.”
Apple’s blog post on the situation denied Elk’s claims. “We’ve approved and distributed nearly 200 app updates on Spotify’s behalf, resulting in over 300 million downloaded copies of the Spotify app. The only time we have requested adjustments is when Spotify has tried to sidestep the same rules that every other app follows.”
Spotify, in a statement issued shortly before noon on Friday, fired back against Apple’s latest comments. A representative for the company said, “Every monopolist will suggest they have done nothing wrong and will argue that they have the best interests of competitors and consumers at heart. In that way, Apple’s response to our complaint before the European Commission is not new and is entirely in line with our expectations. We filed our complaint because Apple’s actions hurt competition and consumers, and are in clear violation of the law. This is evident in Apple’s belief that Spotify’s users on iOS are Apple customers and not Spotify customers, which goes to the very heart of the issue with Apple. We respect the process the European Commission must now undertake to conduct its review.”
The war between these two companies will likely continue for the foreseeable future. Follow HaulixDaily on Twitter and Facebook for more updates.
A lot has been written about the supposed dire state of the music industry, but truth be told there are a number of successful and growing companies, including record labels, that are thriving in 2016. In this column we bring together every job opening we can find from the companies responsible for building the future of the business and present them to you, our reader, in hopes of aiding you on your journey to join the global music industry professional family.
Each week we scour the internet for the latest and greatest job postings throughout the music industry. You can help us better serve our community by sending any job openings you find or have to james@haulix.com. Be sure to include the name of the company hiring, a detailed description of the position being offered, a desired start date, contact information, and any additional supplemental information you feel may be needed.
Job summary: Apple is seeking an experienced, entrepreneurial leader with a passion for music and entertainment to coordinate communications between the company’s Cupertino and Los Angeles central teams and its international music teams. The International Music Communications Manager will work with closely with the business, artist & label relations, marketing, product marketing, business development, design, analytics, and other teams to foster better information exchange between more than a dozen teams worldwide.
Job summary: We’re looking for an experienced and versatile advertising salesperson, responsible for closing new business and growing existing business with advertisers and ad agencies alike. Each of our Account Executives manage a regional territory account list, and should have a minimum of 7 years experience working with advertisers and ad agencies in the Midwest. You’re not opposed to travel, and you have a profound understanding of the advertising marketplace. Bonus points if you have prior experience within music, mobile and/or emerging digital platforms.
Job summary: This piece-work position requires a high-energy, self-directed, deadline-oriented individual who has exceptional communication skills. The successful candidate will research and write articles in a conversational, engaging style. Each blog entry will reinforce Candid Brilliance Music’s main objectives: offer best practices information, create a sense of community, offer continuing education information, and create an opportunity for reader comments.
Job summary: The ideal candidate will have Music or Entertainment experience and have experience supporting at the EVP level or above, with a high level of discretion and confidentiality. Must be very efficient and highly attuned to the smallest of details. Multi-tasking and working on tight deadlines in a high pressure environment is crucial. Must be a master scheduler. No task is too small and no challenge too great. A “can-do” attitude is essential.
Job summary: Wixen Music Publishing, Inc. in Calabasas has an entry level opening in in our copyright and licensing department. We’re looking for a non-smoking backroom geek like us who has a passion to do right by our clients. This person can juggle a multitude of tasks, projects and demands, prioritize effectively, execute with a meticulous attention to detail, work well both independently and as part of a team, communicate clearly and do it all with a sense of humor. In addition, this person is a motivated, quick learner fueled by a strong work ethic who is proficient in Outlook, Excel and Word.
Job summary: 99.5 zpl, Indy’s Hit Music Station has an amazing opportunity for you! Our current Afternoon Drive talent has accepted a new position within the company and that means we’ve got a prime opening. We are now actively seeking a new Afternoon Drive, Asst. Program Director/Music Director. We’re looking for someone fun, energetic, intelligent, outgoing, out-spoken, street-credible, quick witted, enthusiastic, team oriented, determined, and has a strong work ethic. You will need to be social media fluent and PPM friendly. You should be brilliant at the basics and have some production and web skills. Some working knowledge of Music Master would be a plus too.
Job summary: As an Artist Evangelist, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
Job summary: Universal Music Group is looking for a Director/Manager Digital Marketing to serve as a member of the Verve Records team located in Santa Monica, CA. Oversee and direct aspects of day-to-day digital management. Responsible for creating and executing digital marketing and promotional plans across all areas of online including portals and distribution partners, artist websites, social media, new technology, CRM, SEM/SEO, third party lifestyle, and e-commerce. Responsible for nurturing and leveraging relationships with the artists and their management teams. Required to set goals and manage campaigns in an effort to optimize reach and revenue. Responsible for managing and interpreting departmental reports and partner data.
Job summary: Music Box Films seeks a motivated, resourceful individual with excellent written and verbal communications skills to oversee and maintain the quality of our marketing efforts in traditional areas while energizing and innovating our online and social media presence and providing creative approaches to publicity.Music Box Films is a Chicago-based independent film distribution company that specializes in foreign language, documentary and American independent releases. Our acquisitions are highly curated to appeal to the art house segment whose core demographic is an educated, affluent older audience.
Job summary: This person will be responsible for communicating event marketing plans, budgeting advertising spends, communicating branding decisions, organizing marketing meetings, cross-divisional marketing communications as well as doing power point decks and research on marketing initiatives.Ideal candidates will have extensive music knowledge; event planning, concert or sports marketing experience; familiarity with multiple music genres, a thick skin and the ability to work at a fast pace while juggling multiple tasks.
Job summary: Grammy nominated Tucson-based arts organization needs expertise in marketing and media relations. Works closely with founding music director to create messaging for 2016-17 season, marketing strategies for subscriptions and individual concerts, and to develop copy, photos and artwork for ads, newsletters, videos and website.
Job summary: The Coordinator or Manager, Community Management role sits within Capitol Music Group’s Digital Marketing team, and will be responsible for the digital strategy and development for some of Capitol Music Group’s most storied brands. The successful applicant will create content and develop plans to release that content across our labels’ social, web and email properties. As such, this role will require someone who is able to not only quickly learn and speak the language of our various imprints, but also who is a native user of all of the leading and emerging digital/social platforms.This is a junior role sitting within the Digital Marketing department’s Community Management team. The successful applicant will be expected to collaborate with other members of the Community Management team (as well as teams throughout the company) to develop campaigns to grow Capitol Music Group’s brands among consumers, in support of cross-department initiatives as well as throughout the industry.
Job summary: The School delivers a model of music education which best supports the vocational and professional needs of music students grounded in a vision of public service. At its heart, the school affirms an ideal of musical excellence that is ethnically informed, intellectually rigorous, outward looking, and receptive to new ideas. The Head, School of Music will be responsible for the strategic leadership and ongoing sustainability of the School while harnessing opportunities to develop and articulate a clear vision for the future. This is an opportunity to shape the role in response to significant change that the school is undergoing.
Job summary: We are currently seeking a Records Coordinator responsible for assisting our in-house staff in conducting research using our company archives. The ideal candidate should be detail oriented, able to work in a complex corporate environment, and skillful at assisting UMG personnel in a tactful manner. This position must work with the full range of our company business units, including finance, accounting, legal, human resources, publishing, royalties, record labels, and executives.
Job summary: The Label Relations team at Spotify works to transform the music industry value chain for artists & rights holders by driving innovative and fruitful partnerships – with labels, the greater music industry, third parties, and internally through Spotify driven initiatives.The Label Relations Operations Team provides the tools, frameworks and resources across the global Label Relations team to enable the team and associated rights holders/partners to move faster and more efficiently. Responsibilities encompass work across many of Spotify’s key cross-functional verticals including communications, business development, partnerships, marketing, advertising and licensing. In addition, the LR Ops team works closely with external partners.
Job summary: San Antonio Current is seeking an San Antonio-based journalist to fill the role of music editor. We’re looking for an experienced writer/editor who has a strong writing voice, broad musical interest and an interest not just in writing reviews but in telling stories about the local music scene. Responsibilities will include editing, creating content, analyzing data and responding appropriately, and partnering with internal and external contacts to publish material that is interesting, entertaining, and relevant to the publication’s audience. The music editor is expected to contribute and edit weekly feature stories, curate work from freelancers and write at least three daily blog posts. The music editor also assists the editorial team with proofing pages and other production-oriented duties. Attention to detail and accuracy is a must.
Job summary: The Marketing Coordinator supports the brand activities for Heid Music. Responsibilities include preparing printed, electronic, and social media collateral to support events and promotional activities. This position will also analyze digital and social media performance and make optimizations within to ensure best performance. The Marketing Coordinator is also involved in developing social media strategies, project plans, and campaigns that build audience engagement.
Job summary: Red Bull’s Artist Marketing department is a team of passionate, arts-driven creators and curators committed to inspiring artist development and innovation in music. The Artist Marketing Manager role in the West Business Unit contributes to the goals of the various Culture programs including Red Bull Sound Select, Red Bull Music Academy, Red Bull Studios and more. He/she is an excellent project manager first, an expert at converting creative ideas into realistic timelines with actionable tasks that deliver tangible results. Secondly, he/she is a creative manager with diverse music taste and a solid network of 1:1 music industry and artist relationships.
Job summary: Join the Sideways team as a publicity & marketing assistant. You should be online savvy and familiar with the online music and media space. This is a detail-oriented position where you will be responsible for the management and communication of information to not only the media, but to clients as well. Work from the heart of Silver Lake in an easy-going, fun workplace for a variety of national musicians, record labels, management companies and brands.
Job summary: The Coordinator Integrated Media is responsible, under the direction of the Director Integrated Media Strategy, for assisting in the creation and implementation of best-in-class integrated media plans across paid, earned, owned, and shared connection points. He/She will do this by understanding and utilizing marketing mix learning, consumer insights, communication strategy and thinking, data driven analysis, and industry and marketplace knowledge.This position will work across all MSG brands, including Radio City Christmas Spectacular and other holiday productions, Rockettes New York Spectacular, Bookings, New York Rangers, New York Knicks, New York Liberty, Westchester Knicks, and any other sports or entertainment marketing priority.
Job summary: Bedford Box Office is a premier live music production company based in New York City. We are currently seeking a Marketing Assistant to fulfill the below noted duties. This role reports directly to the Executive Assistan
Job summary: Responsible for maintaining awareness of The Smith Center brand and promoting performances and events through publicity and media relations efforts.
Job summary: Output is seeking a Digital Marketing Coordinator to join the Marketing team in our Los Angeles office. We are developers of creative music software for composers, producers, musicians and DJs. Our focus is to create new and ground-breaking products for the worlds leading music makers.
Job summary: Alternative Press is seeking a smart, self-motivated and resourceful individual to join our team as our Marketing & Brand Manager. Our company is headquartered in Cleveland, Ohio and prospective candidates will preferably live in the general Northeastern Ohio area. Candidates should be highly organized and adaptable to our dynamic work environment. Qualified applicants will have had experience in similar marketing roles (preferably within the media and entertainment industry).
Job summary: Alternative Press is seeking a smart, self-motivated and resourceful individual to join our team as a full-time editor for the Altpress website at our headquarters in Cleveland, OH. The editor will be in charge of developing site growth strategies, identifying content opportunities to increase site traffic and managing freelance contributors and budgets. This position requires managing the brand’s day-to-day editorial operations across its digital platform at www.altpress.com .
Job summary: Red Bull’s Artist Marketing department is a team of passionate, arts-driven creators and curators committed to inspiring artist development and innovation in music. The Artist Marketing Manager role in the East Business Unit contributes to the goals of the various Culture programs including Red Bull Sound Select, Red Bull Music Academy, Red Bull Studios and more. He/she is a creative thought-leader with a deep knowledge of music; exposure to, and interest in, diverse genres and various groups within music; and, understands the importance of balancing “story”-based marketing initiatives with “reach”-based tactics.
Job summary: The Artist Relations Intern shall be responsible for directly assisting TuneFactory with the scheduling, coordination, and organization of communication between artists, as well as between TuneFactory and industry professionals. In addition, the Intern should be able to assist with the management of our artists’ social media accounts, promotions, show and tour schedules, and recording arrangements. The Artist Relations Intern should be knowledgeable and comfortable working in various genres, including gospel, pop, hip-hop, and more.
Job summary: Gibson Brands, Inc., the world’s premier manufacturer of musical instruments, professional audio equipment and consumer electronics, is seeking an experienced Entertainment Relations Professionalbased in Nashville, TN. Candidate should be a highly motivated, self starter that is able to work at a very fast pace, manage multiple projects, and have strong organizational skills. The ER Pro should be a team player who is able to produce innovative programs through a network of local, regional, and national contacts within the entertainment industry.
Job summary: The Content Curation team is responsible for maintaining the very best user experience possible around content. We are responsible for filtering out the content our users don’t want, organizing the content they do want so it’s easy to find, and fixing, or sending back to our partners to fix when appropriate, anything that doesn’t match our style guide, resulting in immaculate media and metadata. We’re data driven and automation minded.
Job summary: Spotify is looking to further build out its performance marketing team with a SEM manager who can own the overarching paid search strategy and business. The ideal person for this role has strong SEM background, can be the lead day-to-day subject matter expert, and knows how to stay ahead of industry trends.
Job summary: The global marketing technology coordinator’s primary responsibility will be to support the marketing team to develop innovative marketing initiatives and digital tools that can be scaled across Universal Music worldwide, as well as global digital marketing artists campaigns.
Tonight, September 30, marks the end of the free trial period for the first wave of Apple Music users. Those who signed up the first day the streaming service became available will have to decide in the coming hours if they want to keep their subscription or cancel, and those who signed up in the days after launch may want to start considering their options as well. An Apple Music subscriptions costs $9.99 per month, or $14.99 per month for a family subscription for up to six people (which requires iCloud Family Sharing). This is comparable to the cost of Spotify ($10 per month, $4.99 for students), as well as Rdio ($10 per month, which includes an offline listening mode), but doesn’t necessarily make Apple Music the better choice. That decision will likely be based largely on user preference, so we won’t waste any time trying to sway you one way or another.
If you weigh your renewal options and decide Apple Music is not for you, follow these simple steps to ensure you subscription ends when your free trial expires:
1) Open Apple Music
2) Tap the Account icon in the upper left corner of the app
3) Tap on View Apple ID
4) Select Manage under Subscriptions
5) Turn the slider next to Automatic Renewal to Off.
6. Confirm your cancellation
7. Once confirmed, your account will stay active until your current trial/month comes to an end.
A lot has been written about the supposed dire state of the music industry, but truth be told there are a number of successful and growing companies, including record labels, that are thriving in 2015. In this column we bring together every job opening we can find from the companies responsible for building the future of the business and present them to you, our reader, in hopes of aiding you on your journey to join the global music industry professional family.
Each week we scour the internet for the latest and greatest job postings throughout the music industry. You can help us better serve our community by sending any job openings you find or have to james@haulix.com. Be sure to include the name of the company hiring, a detailed description of the position being offered, a desired start date, contact information, and any additional supplemental information you feel may be needed.
Job summary: Under the supervision of the Director of Admissions Marketing and Communications and with a close “dotted line” relationship to the Associate Dean of Admissions Marketing and Recruiting, the Marketing Automation Manager oversees the administration of the Office of Admissions’ day-to-day use of Marketo to deliver timely, relevant email communications to prospective students, help optimize the effectiveness of marketing programs, and increase overall yield in key enrollment segments. Working in collaboration with Admissions Recruiting and Operations teams, this role oversees the use of automation to support integrated communication plans incorporating personal outreach, triggered actions, batch messages, and email engagement programs. As such, this position serves as Admission Marketing’s primary user of Salesforce, and will play an important part in helping Enrollment best manage the interrelationships between Marketo, Salesforce, and related technologies to support business objectives. The Marketing Automation Manager also is responsible for executing all email programs and reporting on both email response rates and marketing campaign results.
Job summary: We are looking for someone to be responsible for the complete creative vision of the company. We seek a person with the experience and talent to create a unified look for our brand across our website, platform, sales materials, etc. This is not a ‘from scratch’ situation. We need a craftsperson to come in, assimilate the best of what we do and help us keep our marketing brand at a very high level.
Job summary: The role of the Assistant Director of Choral Programs is to assist the Director of Choral Programs in the administration and direction of all choral groups and the Choral Program on campus.
Job summary: Under the supervision of the senior marketing staff and directly reporting to the Vice President of Marketing, this position entails general graphic design, digital media buying, and social media strategy.
Job summary: The Style Vibe is a start-up company seeking an artsy Social Media Marketing Assistant. This person should be passionate about creating marketing campaigns and have experience managing multiple social media accounts. We’re looking for someone with a lot of personality, drive, and passion. Duties will range from working with the Editor-in-Chief and, the editorial team to taking professional quality photos, creating short videos, communicating with readers, and covering events. While we offer on the job training, it is important that you begin willing to execute your creative ideas.
Job summary: The Performing Arts Outreach Coordinator is responsible for raising awareness of the Performing Arts Department and its activities in music, theatre, and dance at UMass Boston and beyond. The incumbent will be responsible for coordinating, facilitating and expanding marketing initiatives for the department by updating and maintaining web presence, including social media and by establishing and developing relationships with the community and performing arts programs to facilitate attendance at events. S/he will also be responsible for scheduling department performances and activities; updating and maintaining online sale of tickets for performance; and responding to ADA accommodation requests for performing arts events and performances.
Job summary: The Culture Marketing Specialist (CMS) is responsible for driving the development and execution of Culture Marketing programs, Culture events, identifying and supporting Third Party events and the tracking and managing of the use of multiple Red Bull marketing assets for the Business Unit (BU) as directed by the Culture Marketing Manager (CMM) and working closely with Culture Event Marketing Managers (CEMMs). The CMS will also serve as a project leader for selected Culture Marketing projects, interfacing with all key stakeholders to maximize the impact and leverage of assigned marketing properties to achieve targets. Responsibilities include all elements of project execution from concept, creative development, planning, execution and evaluation. This role will manage and coordinate agencies, partners and suppliers.
Job summary: We are moving from pioneering to leading via brand storytelling this is simple, visual and radical. We tell our stories in places and contexts that are bold, progressive and capable of carrying the brand story with conviction and clarity. Quality matters more than quantity. We are looking for a Campaign and Media Director for the AMPAC region that is passionate and ready to help us lead in this audio revolution.
Job summary: The iHeart Media Account Executive will identify and solicit new business; service and grow existing account. They are responsible for developing persuasive proposals in response to client needs and/or opportunities. They will guide their clients based on market, platform or station information. They are responsible for ensuring client satisfaction through cooperative communication. They will also negotiate rates consistent with iHeart Media operating goals and budgets and ensure prompt payment. They will utilize all available iHeart Media resources to create effective marketing campaigns.
Job summary: O-Town Music Group is seeking an Artist & Repitoire Manager. A&R Managers are creative people with good business skills and a solid understanding of the music marketplace. It is not enough to like the music, an A&R Manager needs an excellent knowledge of the contemporary music scene and to understand what sells.
Job summary: The Music/Production Coordinator reports to the Vice President for Artistic Administration. Primary responsibilities include, but are not limited to scheduling and budgeting music events, as well as artist relations.
Job summary: The Administrative Assistant, Publicity is responsible for providing administrative support to the Publicity department at Columbia Records. The Assistant will help to ensure the efficient day-to-day operation of the Publicity department at Columbia Records by successfully accomplishing the following responsibilities:
Job summary: Independent music label seeking highly motivated publicist candidate with existing pr experience in the music industry This is a full time position to start soon. Candidate must be highly motivated, self-sufficient, pro-active, and a great communicator who possess the ability to think outside the box and is tenacious. The ideal candidate should be very social, have strong relationships with all forms of media including online, blogs, print and TV a must. Must come with a deep list of contacts and relationships. Must have a minimum of at least 7-10 years of full time experience and relationships in the entertainment pr field.
Job summary: Naxos of America is hiring a full-time Assistant Publicist in Franklin, TN. Our PR/Social Media team is based in our office near downtown Franklin TN, with our Director of Media Relations splitting time between NYC and Toronto. Our team handles all press and promotion, social media, media partnerships, and online branding/marketing campaigns for our very full schedule of releases.
Job summary: We are currently on the lookout for a dynamic content producer with a passion for music and culture that will support editorial team creating and producing digital content for a global lifestyle brand.
Job summary: The Promotions Assistant will assist in the execution of station events and promotions. The Promotions Assistant will interact with listeners at concerts, promotions and other events while representing the station in a professional manner. If you have an outgoing personality, love dealing with the public, and have a desire to get into the exciting career or radio this is the position for you. Assist Promotions and/or Marketing Director in executing station marketing and promotional initiatives. Oversees on-site promotional activities.
Job summary: IGA is currently searching to fill a new role in our A&R Administration and Business Affairs team. The position will perform a variety of duties, that will be providing key assistance to the Head of A&R Administration. The candidate for this job must liaise with all levels of departments at the label and corporate parent, including Business Affairs, Production, A&R, Marketing, Licensing, etc. to help assist with the release of music and videos by label artists. This position has a strong focus on clearances and problem solving, and doing the necessary work to help accomplish the goals of the label and its artists.
Job summary: Under the direct supervision of the Summer Programs Enrollment and Marketing Managers the Marketing and Communications Assistant coordinates front-line staff and secures complete and effective marketing programs. The position also fields tasks directly from Marketing and Communication Managers.
Job summary: This role requires the ability to quickly and effectively execute workflows in a fast paced environment and will report to the CEO and Senior Vice President. An existing list of music and lifestyle media contacts is required. Applicant must have strong communication skills and a high attention to detail.
Job summary: Primary duty is to develop and manage all station promotions and contests. Uses independent judgment and discretion to create; plan and oversee remote promotions. May Supervise and regularly direct the work of Promotions staff. May also function as a Marketing Director.
Job summary: The successful candidate will handle the scheduling, publicity, and on site production of events at Lang Concert Hall, and provide support for other Music Program performances and events in Lang Music Building. This includes publicity, audio/video setup, program production (layout, printing, and compilation of program notes), and the hiring of student workers (house manager, ushers, stage crew, technical crew) for each event. The Concert and Production Manager also maintains the space reservation calendar for Lang Music Building and works with faculty, staff, and students to find suitable spaces for rehearsals and events.The successful candidate will maintain space use guidelines for Lang Music Building. The Concert and Production Manager will coordinate with the Facilities department to schedule maintenance and upgrades to the building and with a piano technician to arrange maintenance of our instruments. The successful candidate will also attend a biweekly meeting with members of related departments on campus (hosted by Public Safety) to discuss upcoming events and coordinate space use.
Job summary: A not-for-profit organization, Music Before 1800 is the longest-running early music concert series in New York City, having presented vocal and instrumental chamber music at Corpus Christi Church for 40 years.
Job summary: The Publicity Assistant is responsible for providing confidential administrative support to the West Coast Publicity Development at RCA Records. The assistant is also responsible for ensuring the efficient day-to-day running of both departments; building and maintaining relationships with the artists, managers, press, production companies, as well as executives within the company.
Job summary: The Manager of Publicity will work full-time in our Weehawken, NJ office and alongside our music and comedy publicists on all campaigns. The ideal candidate should should be a strong writer, have 3-5 years of publicity experience in the entertainment industry, and have established relationships with journalists, editors, bloggers, bookers, etc. Applicants should be very detail-oriented, organized, and able to multi-task. A strong passion for music and comedy, as well as the ability to thrive in a fast-paced, energetic environment are a must.
Job summary: TrendKite helps PR professionals and agencies build a timely, highly accurate picture of their brands’ media coverage with ease. We are an innovative platform that is transforming how companies like BP, Pinterest, Campbell’s Soup, and CDC measure the impact of earned media. We are a venture backed, high traction startup that is disrupting a huge existing market.
Job summary: The Vice President, Customer Relationship Marketing is responsible for creating and planning integrated marketing programs that drive business growth through the entire consumer journey – email, direct mail, statements, websites, loyalty programs and social marketing. This person will be responsible for building and leading a team of experts in CRM and automation. In addition, the VP, CRM will implement direct marketing programs designed to generate the profitable acquisition of new customers.
Job summary: As an Artist Marketing Associate you will support marketing strategy and execution for the Artist Marketing Platform, Pandora’s artist-facing suite of insights, promotion tools and experiences. You will work with cross-functional team members from industry relations, events, corporate strategy, marketing, product management, design, engineering, communications, and more. We are seeking candidates with expertise in the music industry who possess exceptional skills in product marketing, go-to-market execution, communication and project management.
Job summary: Experienced agency/client engagement, B2B marketing + communications professional needed to execute various high-level client programs and other marketing initiatives within the Advertising Industry. Must have deep understanding of Advertising Industry and Agency Landscape. Reports into the Vice President of Client Relations + Industry Marketing.
You will be tasked with guiding our opportunity owners through the listing creation process, ensuring that each listing meets the quality standards we’ve set here at Sonicbids. You will be responsible for providing guidance through the listing creation process, and provide feedback to our product team to ensure the listing creation process is as efficient as possible.
Job summary: If you have a knack for forging consensus in a creative environment…If you’re a fearless, thick-skinned communicator who can defend your ideas in a group setting…If you’re an energetic self-starter who has superb time management and prioritizing skills……we want you to apply today! Consider joining the team that markets artist such as Carrie Underwood, Garth Brooks, Kenny Chesney and Miranda Lambert.
Job summary: The Creed Company is seeking a mid to high level Digital Marketing Manager to oversee social media presences of artist across the entire roster and develop, communicate and execute strategic digital campaigns.
Job summary: Reporting to the Publicist, is responsible for coordinating and executing publicity programs and campaigns for eOne Films ensuring that these publicity activities are in-line with the corporate strategy to achieve the company’s annual goals. This position is responsible for the timely execution of all publicity and social media campaigns for all eOne Films titles. Further, this position will also act as a liaison, between the Marketing team and other departments, as well as clients and the media.
Job summary: Listen Up US is hiring a Press Officer. We are seeking someone with 2 or more years experience in music publicity and an extremely solid grasp of electronic music and media. The candidate must have established relationships with media across all levels of print and online (news, specialist, lifestyle, national, regional, etc). The candidate must also be experienced handling tour press, as well as national press and be willing and able to work onsite at events when needed.
Job summary: We are seeking a VP Business Affairs Manager; an executive C-Level officer of the Company. The VP Business Affairs Manager will be primarily responsible for negotiating development and production deals, in connection with both scripted and unscripted programming. Negotiations will include, but not limited to, the following: talent, writers, producers, underlying rights, license agreements, co-productions, digital media, etc. This individual will report to the Chief Marketing and Brand Officer (CMO).
Job summary: To efficiently and effectively manage all aspects of online marketing for an assigned roster of projects. Liase with the marketing, press, and digital sales departments in the company (and any hired, third party companies) in conjunction with ADA distributed third party labels to maximize the potential for each project’s success. To find innovative and cost effective ways to brand ADA artists with associated online partners, including content development and management, grassroots community building and marketing, tastemaker sites, and genre-related digital marketing lifestyle outlets.
Job summary: Reporting to the Director, Client Relations, Manager, the Client Relations will be based out of our New York City office. The position will act as a relationship, content, & campaign manager for frontline and new release label clients. The ideal candidate has a strong understanding of what drives a successful album campaign via previous distribution, label, or management experience, and is able to leverage Orchard services to guide label’s new release campaign goals. They are smart, focused, analytical, tech savy, fun, and live and breathe independent music.
Job summary: Develops and executes logistics related to Compassion owned music tours. Creates, organizes, negotiates, and executes 6-8 Compassion tours each fiscal year. Plans long-term touring strategies for Compassion and manages the usage and storage of Compassion’s production equipment. Drives growth along all product lines and strives for a sponsorship goal of 5,500 annually. Manages, builds, and mobilizes a team of tour professionals, artists, booking agents, and artist managers in order to meet Compassion’s revenue goals.
Job summary: Downtown Records is looking for a Content Strategist to help our artists craft content marketing campaigns as wicked as the music they create. This is a great opportunity for a music lover with a keen eye for the best content on the internet.
Job summary: Rowman & Littlefield is seeking an experienced Acquisitions Editor to assume responsibility for its list of music titles which includes general interest, college text, reference, and professional titles.
Job summary: With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world’s leading music publishers, with a catalog of more than one million copyrights worldwide.
Job summary: SoundExchange Regional Reps should be the “it person” or “key tastemaker” in their local music scene and be heavily involved in many campus and community activities. The SoundExchange Regional Representative Program is designed to deepen your understanding of and exposure to the current music industry with a focus on the digital space. It is an opportunity to take that first step in establishing yourself in the music and entertainment business. As a college representative you will be expected to dedicate approximately 10 hours per week to interact with the music community within your immediate environment to assure high awareness for SoundExchange.
Job summary: The main job is picking acts that will be successful and then working with the act to find the right producers and writers. The process is very much a nurturing one to ensure the band or solo artist impacts at the right time with the right material. Besides scouting for new artist the a&r manager also manages the current roster of artist. Duties include booking performances for artist, updating social media for artist,booking tv appearances and publicity for artist, booking recording studios for artist and much more.
Job summary: The Marketing Associate will be responsible for helping to drive listener growth and engagement through various marketing programs. The ideal candidate will be metrics-driven and will have experience trafficking, managing and optimizing various marketing campaigns from email to paid mobile ad network and social media buys.
Job summary: The National Project Manager (NPM) is responsible for the creation and management of new and existing sales and promotional objectives for national clients in multiple markets. The NPM will also assist National Account Executives in securing new business by developing promotional concepts that align with station partnerships. Candidates should have experience with promotions, vendor negotiations, contesting and events.
Job summary: The ideal candidate for this position will be motivated to become an active part of the team to accelerate company growth, contribute to the continued expansion of the company and client roster, be extremely organized, and should be capable of multitasking and handling multiple deadlines simultaneously. Candidate should have 5+ years of experience in a related field with a portfolio of proven accomplishments and a strong work ethic.
Job summary: The Account Director will manage business plan for designated high volume/visibility digital and mobile accounts, including development and execution of sales and marketing campaigns and goals. This person will manage excellent relationships with digital and mobile accounts, be able to hit sales objectives and create incremental sales objectives and opportunities. Sales and marketing will involve all facets of UMG digital and mobile products.
Job summary: We currently seek a Customer Success Manager to drive the refinement, execution and tracking of our customer success program. The Customer Success Manager will serve as an advisor to our users, helping them solve their toughest recruiting and booking challenges through quantitative insight and performance metric tracking. In addition, this role will evangelize our product and develop engaging and entertaining content that helps sustain customer engagement over the course of time.
Job summary: The Vice President, Industry Relations will assist the Vice President of Booking in generating programming opportunities at Barclays Center and other affiliated properties. The incumbent must have a proven track record of booking high profile events and developing, cultivating, and maintaining strong industry relationships. The incumbent must be a self-starter with superior communication skills and strong independent reasoning and problem solving skills. This position plays a vital role in the company’s growth, therefore, the incumbent must be able to anticipate needs, think proactively and suggest new ways to contribute to the department and organization’s mission, while maintaining a positive attitude. The incumbent will serve as a liaison between the venue(s) and promoters, agents, and managers based primarily on the west coast and will be able to work long, flexible hours, including different time zones (EST). The position reports directly to the Vice President of Booking.
Job summary: You will be central to providing our partners with the information and support they need to effectively use our real-time platform. A principal component of the role is working with teams across the company to anticipate and address both the routine and uniquely complex needs of musicians and partners we work with. Another will be to use internal tools to identify meaningful metrics to prepare then present to our partners.
Job summary: The Tour/Production Associate will sit within the Global Touring and Global Attractions divisions of IMG Artists. The roles purpose involves the servicing and logistics coordination of concert dates, performances and tours worldwide for a variety of dance companies, attractions (world music, musical ensembles, theatrical attractions, etc.), film with orchestra projects, and symphony pops, and individual artists involving ongoing touring activities, individual dates and extensive tours as well as servicing the day-to-day activities of a wide variety of artists.
Job summary: Unit Job SummaryThe Performance Program Coordinator provides scheduling and logistical support for the Department of Music Performance Program and its sixteen ensembles for their concert performances and other activities across campus.
Job summary: In partnership with the Executive Director, the Membership and Programming Coordinator has responsibility for achieving planned and budgeted objectives of the organization and providing day-to-day coordination in five key areas.
Job summary: Dead Horse Branding is a branding agency with very highly skilled and versatile representatives. We are after a team member who has experience in Marketing, Publicity and Sales. The three essential skills you need to successfuly complete either one of those jobs.
Job summary: This position is responsible for developing music marketing strategies, tactics, and programs in direct partnership with music content providers for iTunes and Apple’s streaming music products as a leader of the music marketing team. These programs and campaigns will be well-integrated with, and driven in part by domestic and international priorities established by iTunes Label Relations, Music Programming, iTunes Marketing, Product Marketing, Sales & Marketing and Apple Marketing Communications teams. This position and team will focus on best-practices, priority and special projects across the music industry and across media verticals where music is a key component.
Job summary: Middle West is in search of a driven full-time day-to-day assistant to work with its Minneapolis-based managers. Ideally, applicants should be Twin Cities-based or willing to relocate.
Job summary: Sony Corporation of America (SCA) is seeking a Marketing Specialist to join the Customer Journey and Cross Marketing group. This position will be located in San Diego, CA. The primary responsibility for this position is to execute CRM programs across several Sony business units to drive revenue, increase engagement and build proof points for global program roll out. The marketing specialist will use first party data to better create, target and measure customized consumer experiences that drive loyalty and customer value. This position requires good organization skills and the ability to handle many projects simultaneously to meet deadlines. The Marketing Specialist must work with many individuals across Sony as well as with outside partners and Sony business units.
Job summary: CraveOnline is seeking an Integrated Marketing Coordinator to join a high-energy, collaborative team of designers, marketing specialists, developers and project managers to manage and to facilitate the creation of integrated marketing campaigns across several sites. We are focused on providing integrated and innovative experiences to our clients. The Integrated Marketing Coordinator is based in NY and reports to the Senior Director, Integrated Marketing who is based in NY.
Job summary: The Coordinator of CRM Analytics’ primary role is to support the practice of WMG’s CRM analytics and strategic planning operation. Sitting on the team’s CRM Analytics group, the Coordinator’s primary duties include independently managing a variety of day-to-day activity of key CRM projects and operational support for analytics programs, specifically but not limited to: Design and documentation of analytics processes and operations, critical support to develop meaning analysis for global consumer marketing teams, and day-to-day analytics and marketing technology support. This person is entrepreneurial-minded and technically savvy who does not mind digging deep into the technologies or data, as well as exercises excellent communication skills and the ability to multitask across multiple projects.
Job summary: Join the Boston Symphony, in a dynamic position as the Associate Director, E-Commerce and New Media that encompasses the management, implementation and creation of all internet and New Media platforms. You will be responsible for supporting the overall marketing strategy by utilizing a variety of online and media platforms to enhance the corporate brand, explore new initiatives and enhance revenue content opportunities. To be successful, you will need to be a creative self-starter who can analyze and adapt new technologies and strategies to support the overall organizational goals.
Job summary: Key administrative support person for day-to-day digital marketing in the Digital Media & eCommerce department, focused primarily (but not exclusively) on our broad “urban” roster of artists, covering rap, hip hop, R&B, and beyond. Experience in community development, editorial/content and marketing support. The ideal candidate is interested in the intersection between consumer online behavior, music and technology. This person reads blogs (tech / entertainment / lifestyle), installs every new app just to try it out, and has a passion for leveraging the Internet to drive artist careers and revenue. They live on social media, lifestyle blogs, and discover new music in interesting ways.
Job summary: We are hiring a person, not a position, for the Sound Productions marketing team. We believe in providing every tool and opportunity to our team members and growing them for success. We don’t have employees, only team members, and are very proud of that. We invest in each of our highly effective and talented team members for their professional growth and aligned goals with the other Sound Pro teams.
Job summary: Our Seattle, WA-based client produces pro-audio and music products with brands known worldwide! The company is currently expanding their product lines, incorporating mobile devices and cross-platform UI applications within specific digital products. If you love music (or the technology around making music) and have experience building mobile apps (iOS/Android) you will love joining their engineering team.
Job summary: While iHeartMedia employs over 20 thousand worldwide, the iHeartRadio Division based in New York City runs more like a startup. We are looking for a Director of Digital Monetization to serve as the key touch point between our digital product and national sales teams. This role will be instrumental in identifying digital revenue opportunities and developing our go-to-market strategies. You will work with a variety of key teams including editorial, programming, operations, sales and marketing groups and have the opportunity to meaningfully impact the revenue line of a growing organization.
Job summary: The VP of Consumer Marketing is responsible for planning and implementing off-channel marketing campaigns for MTV. With a key focus on innovation in the marketing space, this position will manage the development of campaigns in support of all priority programming and events. The ideal candidate will actively employ data to inform the planning process, and to ensure that all plans have clear goals, and the creative approach needed to achieve them.
Job summary: This successful sponsorship sales professional will be responsible for creating and selling branded, high-impact music marketing programs across our music properties.
Job summary: The Marketing Coordinator will be accountable for leading the development of the venue’s event and marketing program that includes new innovative ideas, talent recommendations, marketing partnerships, promotional activities, advertising recommendations, and VIP Host, social media and public relations coordination. This position will also execute the events and programs on-site. In addition, the Marketing Coordinator will be very creative and will find ways to increase customer spend and find new sources of business. The Marketing Coordinator will be responsible for the over-site of the venue’s brand, including market position against competitors.
Job summary: The Interactive Marketing Manager will be the main digital strategist for their own roster of artists and/or projects. They will craft and execute the digital campaign for those artists spanning promotion, social strategy, community engagement, e-commerce, and partnership opportunities with inter-departmental (marketing, radio, press, product development, etc..) input and coordination. They will continually look for new opportunities, services and platforms with which to partner and/or utilize. In addition to their work directly with artists, they will have a loud voice in forming overall departmental strategy and direction as operational digital specialists. Every campaign will come with mutually agreed upon goals and targets that the marketer will striving to achieve.
Job summary: New York Public Radio seeks a publicist who will work with the Senior Director of Publicity to develop and execute PR strategies and campaigns to reach consumer, trade and online audiences.
Let us just say, Anthony Fantano is one of our favorite music critics today. He’s a smart guy with a unique way of seeing and hearing the world around him. This commentary is spot on. Dig in.
Whether you’re an artists working in pop, country, rock, rap, hip-hop, black metal, doom, grindcore, folk instrumentalism, post-modern opera, or some obscure combination of everything in between, everyone in music owes Taylor Swift a bit of thanks for speaking up against Apple’s new royalty plan for the launch of Apple Music over the weekend. Her open letter, which called the plan to not pay artists during the company’s three-month trial launch ‘disappointing,’ went viral just jours before senior vice president of internet services and software Eddy Cue tweeted that Apple would, in fact, pay artists during the 90-day period.
In an interview with Billboard, Cue elaborated that it was Swift’s letter that turned him around on the issue. “When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change. And so that’s why we decide we will now pay artists during the trial period.”
Everyone expected the tech giant to respond to Swift’s letter, but the seemingly immediate change of policy came as a surprise to many, including Swift herself. “I am elated and relieved,” she tweeted after the new broke. “Thank you for your words of support today. They listened to us.”
Some in the music community, while happy about the news, were concerned that it took an artist as big as Swift to complain before action was taken. As you may recall, we ran a story early last week that shared the concerns from numerous people in the indie music community. Those same concerns were shared on countless blogs and news outlets, but it seems Apple didn’t think to respond until Taylor Swift made it a point to get involved. To his credit, Cue told Billboard he had heard “concern from a lot of artists” before hearing from Swift. You can draw your own conclusions as to whether or not that had the same impact.
Apple will be eating the cost of the royalty payout, as the company intends to not charge any consumer for using the service during its first 90-days of existence. That will no doubt be a big bill to pay, but considering the company is expected to be valued at $1 trillion by 2016 it seems like a tab they will be able to cover.
Apple Music is set to launch on June 30, and we are planning to run an editorial with our initial impressions not long after. For now, spread the word of the new royalty plan so artists make a it a point to claim their Apple Music Connect profile as soon as possible.
James Shotwell is the Marketing Coordinator for Haulix. He is also a professional entertainment critic, covering both film and music, as well as the co-founder of Antique Records. Feel free to tell him you love or hate the article above by connecting with him on Twitter. Bonus points if you introduce yourself by sharing your favorite Simpsons character.
Everyone knows Apple is a little late to the streaming business, but if the latest rumors regarding Apple Music are true it seems the biggest tech company in the world is about to become the industry’s biggest bully.
According to severalreports from independent records labels, publishing houses, and artists alike, Apple is allegedly threatening to remove music from iTunes if artists do not agree to the new royalty policy being instated for the launch of the company’s new streaming platform (set to debut on June 30). The company is planning a three-month ‘free trial period’ to celebrate the launch, and according to reports it is asking all artists with music currently on iTunes (aka essentially everyone) to agree to all the company to stream their music royalty-free during that time. In other words, Apple wants to stream your music, or the music of your favorite artist, without paying them a dime to do so. If artists refuse, then the company will allegedly remove that performer’s content from iTunes, thus preventing that artist from earning any additional revenue through Apple-owned services.
There are hundreds of other platforms for artists to sell and stream their music through, but to think what essentially amounts to a ban from iTunes would not impact the livelihood of any artists is foolish. iTunes still accounts for the vast majority of online music sales, and we have heard from several of our own clients and friends within music who have expressed concern over how this new policy may impact their business. Labels big and small rely on digital sales to pay artists, support a staff, and generally keep the lights on. Online sales have dropped in recent years, but they’re still far above the performance of any physical product. If iTunes were to revoke access to their store, the impact could cripple an entity’s ability to maintain the quality of work their consumers expect, or even shutter the operation completely.
Fortunately for the silent, there are some who are not willing to bend to Apple’s will, as Beggars Group, the record company umbrella that owns 4AD, Matador, XL, Rough Trade, and Young Turks, among others, explained in an open letter posted to their site earlier this week:
To Beggars Group Labels Artists and Managers:
We thought it was time to update you on the situation with Apple Music, following speculation in the press, some of it ill-informed. Apple have been a wonderful partner for the last decade, and we confidently trust they will continue to be so. We have recently been in discussions with Apple Music about proposed terms for their new service. In many ways the deal structure is very progressive, but unfortunately it was created without reference to us, or as far as we know any independents, and as such unsurprisingly presents problems for us, and for our coming artist releases. We are naturally very concerned, especially for artists releasing new albums in the next three months, that all streaming on the new service will be unremunerated until the end of September. Whilst we understand the logic of their proposal and their aim to introduce a subscription-only service, we struggle to see why rights owners and artists should bear this aspect of Apple’s customer acquisition costs.
And given the natural response of competing digital services to offer comparable terms, we fear that the free trial aspect, far from moving the industry away from freemium services – a model we support – is only resulting in taking the “mium” out of freemium.
We are also naturally concerned, as ever, as to whether we and you are being treated on a level playing field vis a vis the major labels and their artists. Additionally, we have reservations about both commercial and practical aspects of the Artist Connect area. It is a mistake to treat these rights as royalty free, especially in the light of recent licenses with services like Soundcloud.
At the moment we do not have an agreement with Apple Music that would allow us to participate in the new service. However, we very much hope that the obstacles to agreement can be removed, for us and for independent Merlin-member labels as a whole, and that we will be able to fully support this potentially exciting new service in the coming days.
We at Haulix are concerned as well. We may not sell music on iTunes, but we rely on the continued growth and success of our clients in order to continue thriving ourselves. If iTunes makes it more difficult for the people we serve to thrive, they make it difficult for us to do so as well.
Furthermore, our employees don’t exist in a tech-focused vacuum. We have each worked in publicity, or run a label, or even been in bands who had to work day and night for every inch of momentum they gained. We like to think we can relate to the struggles of many of our brothers and sisters in music, and the potential ripple effect from a stiff arm like this is understandably terrifying for many.
We will, like all of you should, be monitoring this situation closely in the coming days and weeks. Apple has set a June 30 launch for Apple Music, but that doesn’t mean the repercussions for not joining the service will take effect at that time. The company has also not yet commented on the many concerns the indie community is expressing, but Billboard has a story this week that predicts the company will send out a mass opt-in email to indies within the coming days. There are even rumors the payout will be above the industry standard 70/30, reaching as high as 71.5% to performers, in hopes of selling more people on the three-month royalty free period.
You can follow our official Twitter for more new and updates on this, as well as other major industry headlines.
James Shotwell is the Marketing Coordinator for Haulix. He is also a professional entertainment critic, covering both film and music, as well as the co-founder of Antique Records. Feel free to tell him you love or hate the article above by connecting with him on Twitter. Bonus points if you introduce yourself by sharing your favorite Simpsons character.
Apple released two new advertisements for Apple Music earlier today, and we’ve chosen to highlight the better of the two for you above. The clip, which is titled ‘Worldwide,’ showcases the numerous ways people enjoy and celebrate music around the globe. There is no mention of the new platform, or the need to pay for complete access, but there is a message of how music brings us all together that is downright beautiful. Some might even call it moving.
The second ad, which showcases the history of people enjoying music and the various products used to do so, can be viewed using this link. It’s nothing all that special, but the editing and cinematography are just as good as the clip above.
