Two Big Mistakes Musicians Make When Contacting Tastemakers
Overcoming the biggest hurdles in DIY music promotion requires a little thing called human decency. Continue Reading
Marketing In Music
Four Simple Tricks For Reaching Tastemakers
Everyone wants to discover the next superstar artist, and every young artist wants to be the next big thing. We’ll help you stand out in four steps or less. Just make sure the music is good. Continue Reading
Music Marketing 101: Work The Line
Clever digital marketing will get you far in the music business, but creative real-world marketing still matters. Continue Reading
Three common marketing mistakes artists make online [VIDEO]
Digital marketing is an essential element of music business success, and there are certain things everyone must do to get ahead. Music is all about self-expression. A great song can tell the world who you are, what you feel, and… Continue Reading
PSA: Your band does not belong on LinkedIn
LinkedIn is the place where professionals from every industry connect, but the platform has nothing to offer groups trying to promote their new release. Continue Reading
Fans matter more than listeners
You will never please everyone, so don’t bother trying to win over those who don’t care. One-thousand diehard fans are better than one-million casual listeners any day of the week. Continue Reading
Music Biz 101: How To Promote A Festival Performance [Video]
Festival performances can change your career, but they can also be a waste of money. Marketing, or lack thereof, makes all the difference. Every musician dreams of headlining a major music festival. The idea of performing for tens of thousands… Continue Reading
VIDEO: What musicians can learn from Fortnite
In this episode of Music Biz 101, host James Shotwell breaks down four ways artists can learn from Fortnite to improve their marketing efforts. Continue Reading
The Manager’s Role: What every artist and manager should know
Managers are known to play an essential role in developing an artist’s career, but what exactly is it that they do? Today we will explain… Continue Reading
You shouldn’t use Soundcloud to promote unreleased music. Here’s why:
Getting people to listen to your new music is important, but knowing who is listening and how much of it they consume matters more. Continue Reading