There will always be a market for shallow songs with catchy hooks, but career musicians like Drew Holcomb know that the path to long-term success requires an embrace of one’s authentic self. Continue Reading
Festival performances can change your career, but they can also be a waste of money. Marketing, or lack thereof, makes all the difference. Every musician dreams of headlining a major music festival. The idea of performing for tens of thousands… Continue Reading
Celebrity endorsements can make a significant impact, and in 2019, Cameo makes getting a celebrity to promote your music is more accessible than ever. Continue Reading
In this episode of Music Biz 101, host James Shotwell breaks down four ways artists can learn from Fortnite to improve their marketing efforts. Continue Reading
Managers are known to play an essential role in developing an artist’s career, but what exactly is it that they do? Today we will explain… Continue Reading
In this episode of Music Biz 101, host James Shotwell addresses the drawbacks to promoting music on Soundcloud and offers a low-cost alternative. Continue Reading
Getting people to listen to your new music is important, but knowing who is listening and how much of it they consume matters more. Continue Reading
Major labels continue to dominate the music business, but at least a dozen indie labels are making a healthy living in the age of streaming. Continue Reading
Just because a service is free does not mean it’s right for your promotional needs. Continue Reading
Beyoncé is a once in a generation talent, but there is something artists and professionals at every level of music can learn from her latest documentary. Continue Reading