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Inside Music Podcast #40 – Zack Zarrillo (#RIPOZ)

At long last, INSIDE MUSIC has returned! We told you in the middle of July that we would be away until a series of great conversations presented themselves, and that time has finally arrived. Our hope is that this episode serves as the start of a new season for our podcast, and we invite anyone with a guest in mind to send their suggestion to us through Twitter at their earliest convenience. This show is for you, and we want your input in how it’s planned. Reach out!

On this episode of INSIDE MUSIC, fan favorite Zack Zarrillo returns to discuss a number of changes currently happening in his life. Zack recently announced plans to shutdown his popular music blog, PropertOfZack, and he also made the decision to leave or end the two podcasts he helped create. This, on top of the news he is leaving his position at Jade Tree Records, has lead many to wonder exactly what Zack has planned for the future. This episode provides listeners with a number of answers, as well as a lot of explanation. Music journalism is not always what it’s made out to be in movies or books, and during our time with Zack a lot of the falsehoods of the business are brought into the light. Enjoy!

The music you hear in the intro to INSIDE MUSIC this week is “Seasons In The Sun” from Terry Jacks.

You may already know this, but ‘Inside Music’ is now available on iTunes! Click here to subscribe.

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Journalism Tips: Making The Most Of Email Interviews

Let me preface this article with two caveats. Firstly, there’s no right way to conduct an interview (aside from maintaining some professionalism). Everyone develops their own style, and what’s right for me might not be right for you. My style tends toward the conversational. It’s not that I don’t prep questions. I actually prep a lot of them, more than I could reasonably ask. But I treat those questions as guideposts – they’re places to stop at and explore along the journey of a conversation, not turn-by-turn directions to be followed in strict linear sequence. Sure, I make certain to hit on the points I want to hit on, but I don’t worry too much about how I’m going to get to them – if things go as planned, I generally find I wind up in those places without really having to try. If it’s interesting to you, it will be interesting to your readers, so trust your gut and go off-script if you’re onto something interesting.

That leads to the second caveat: I abhor email interviews, because they don’t offer any interplay. (I don’t even like phoners; so much is said in body language). They’re craft, not art; they’re classical, not jazz. Useful for gathering basic info, to be sure, but no fun, and your readers will snuff it out in a heartbeat. The original premise of this article was going to spend time on how to make the most of an email interview, but it turns out I don’t really have any good advice. You have Google, you have Facebook and Twitter, you know how to find whatever info about a band is already out there – I don’t need to tell you how to do your homework. Just try and ask the questions you’re genuinely curious about, in a way that lets the interviewee elaborate, and trust that your readers want to know the same things you do.

Email interviews aside, the best tip I can give for garnering a revealing interview is to let your subject do just that: reveal themselves. Give them room to answer; let them ramble. Let your interviewee follow their own train of thought – if they briefly touch on something that merits further exploration, make a mental note to come back to what they said, but don’t interrupt their flow.  

If there’s a pause in the conversation, I try to hold back, to let the moment breathe for a second rather than jumping in with another question right away. In doing so, I’m creating silence. Why? Because silence is awkward, and that awkwardness is something you can use to your advantage. Nobody likes awkward silences, and if you don’t fill that silence, odds are your subject will, often with things they would never have said otherwise. I’ve frequently found that the best, most interesting answer is the one that comes after the stock answer, when my interviewee suddenly finds themselves unexpectedly digging for something more to say. Sometimes, they even surprise themselves with what they reveal in those moments. My best interviews are the ones where I manage to make my subject feel comfortable while simultaneously keeping them ever-so-slightly off-balance. It’s definitely not a technique that comes easily or naturally, but it’s well worth practicing.

Yes, practicing. Especially when you’re first starting out, take every interview opportunity you can get, and pursure the ones that aren’t presented. There are a million bands out there dying to have someone talk to them, even if the results are just going to end up on a personal blog that nobody but their friends will ever see. There are plenty of times I’ve interviewed bands whose music I don’t care for, or about. Remember, your interview isn’t about the music, not really; it’s about the musician, and people are endlessly fascinating. Every artist has a story to sell, but there’s always a story behind the story, too. That’s the part that I find compelling, and it’s the part your readers will find compelling. The facts are important, sure, but – unless you’re getting an exclusive – every interview that artist does will contain those same facts. It’s the other stuff that will make your interview worth reading. I love the challenge of trying to unearth that hidden substory. The more interviews I do, the better I get at it.

There are even occasions where I’ve interviewed bands whose music I haven’t even heard. Usually, that involves a publicist throwing one of their baby bands in front of me  while I’m waiting on the artist I’m scheduled to chat with. It’s a dirty trick, but it happens. Instead of treating it as an annoyance, treat it as an opportunity to practice your skills. Even if it goes terribly, what have you got to lose aside from a couple minutes of your day? Also, it will keep you in said publicist’s good graces, which is always a plus, because access is everything.

When you’re done, take the time to listen back to your interviews. There’s nothing I hate more than transcribing a long audio interview, and yet it’s a vitally important part of my process, because it forces me to rehear as a third party what I originally heard as a participant. Generally, I give one listen while I transcribe; a second listen after transcription is done, to make sure that what I’ve written is accurate and captures the context and mood in which things were said; and then, finally, a full read through of the written interview to ensure for clarity and flow. Remember, it’s not just about getting a good interview, it’s about writing a good interview, and those aren’t necessarily the same thing.

Throughout, I’m not just listening for accuracy. I’m paying attention to what I should have asked but didn’t; noting where I jumped in when I should have let my subject talk; and listening for things I should have keyed in on for follow-up, but missed. Every mistake is a learning opportunity, a chance for me to do better the next time out. Because ultimately, interviewing is like any other skill – the more you work at it, the better you will be.

Jesse Richman is a contributor to PropertyOfZack and someone you generally need to know in the alternative music scene. If you would like to learn more about Jesse’s efforts, be sure to follow him on Twitter.

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Journalism Tips: How To Know When It’s Time To Say Goodbye

The alternative music scene was rocked over the weekend by the news popular music blog PropertyOfZack will cease operations at some point in the coming days. This marks the end of the site’s six-year existence, which saw it flourish from an unknown Tumblr entity into one of the most recognized alternative music blogs in the world. During that time, founder Zack Zarrillo and his team of contributors broke major stories, introduced the world to bands who would later captivate the entire scene, and somehow found a way to make an entire new generation of music news readers appreciate well-written editorials. Things were not always easy, but the site found a way to continue on. That is, until now.

Writing to readers of the site in the post that announced plans to end POZ’s run, Zarrillo explained his decision by stating:

“My life is in a period of deep change and instead of risking integrity, happiness, or feeling guilt – I would rather PropertyOfZack say goodbye the right way. Timing is everything, after all. I haven’t looked at our traffic in many months, but I appreciate the dedicated daily, weekly, or monthly readers of the site now more than ever. I’d rather bid you a proper farewell than a lackluster finale. Burn out, not fade away.”

I see a variation of that quote, “it’s better to burn out than to fade away,” at least once a month. Most who use it probably don’t realize it was made famous in Kurt Cobain’s suicide note, and even less probably know that its origin is actually from the song “My My, Hey Hey” by Neil Young. It’s rumored that Young based the line off president Millard Fillmore’s famous quote, “It’s better to wear out than rust out,” but that rumor has never really been confirmed or denied. The point is, many people have used this sentiment to represent many different types of change throughout time. In the case of Kurt Cobain, it seems he believed his life were better ended on his own terms than by the slow process of decay the rest of us endure day in and day out until we expire. For Zack, the phrase means something else altogether.

I actually spoke with Zack just before the news of POZ’s end was made public. When I asked him to explain his decision making process to me, he summarized his thoughts and feelings by simply stating that it ‘felt right.’ He told me he had learned a long time ago to listen to himself and what his heart or mind was trying to say. Sometimes he fought those notions, but when he did he often found his body was right all along. He even fought himself over closing POZ before now, and in that instance he convinced himself it were better if the site lived. This time however, he knew fighting himself would be the wrong move. The time had come to say goodbye, and it was up to him to find the strength within himself to make the knowledge of that fact public.

All this discussion lead me to ask myself when I might step away. I’ve certainly had the thought cross my mind that my time could be better spent doing something that actually provided me with income or really any form of sustenance. While others my age have spent years developing a skill for a particular career I’ve been blogging about bands, many of whom don’t even know I exist, and attending an untold number of shows. This isn’t to say I haven’t had my fair share of fun, because I certainly have, but I have also noticed the way many of my peers seem to have gotten a bit further along with so-called adulthood than myself. Sometimes I wonder if that’s a good or bad thing. Maybe the fact I’m able to stay firmly planted within youth culture through my writing is a good thing. Maybe it’s keeping me young while everyone else my age has begun to transform into the lame, mostly middle-class parents they will eventually become. I can’t really tell you either way, but I can say the internal debate is ongoing.

Several people have approached me in the past week and asked me about my thoughts regarding Zack’s decision, and to each I typically reply that I cannot speak for Zack. My experience in writing has always been a personal one. The reason I started was because something inside was telling me I needed to do so, and I expect there are many writers working today who would say something similar if the question of why they began was asked of them. To write, or at least to write well, you have to give something of yourself to your readers. You have to sacrifice your time and leverage your abilities without any idea whether or not anyone else will care what happens as a result. You might write the greatest book known to man or you might spend your life churning our listicles that are forgotten almost as quickly as they are consumed. As long as you’re content with your position, or as long as you’re working to better yourself, the opinions of others should not matter. Others cannot give you success. They cannot fill that void inside that you believe writing will help cure. That is your responsibility and yours alone, so the same can be said for the decision to walk away.

The best advice that can be offered to anyone questioning whether or not they should remain in music writing is urging that person to listen to heart. That may sound corny to the nihilists and pessimists among us, but it’s the absolute truth. You know you better than anyone could hope to, even if you don’t always believe that fact, and only you can determine when is the right time to walk away from music journalism. If you feel there is more work to be done or something that simply must be said, then do whatever you must to satisfy that itch. On the other hand, if something tells you it’s time to move on, then move on. After all, you can always return.


James Shotwell is the Marketing Coordinator for Haulix. He is also a professional entertainment critic, covering both film and music, as well as the co-founder of Antique Records. Feel free to tell him you love or hate the article above by connecting with him on Twitter. Bonus points if you introduce yourself by sharing your favorite Simpsons character.

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Inside Music MINI EPISODE #1 – Montage Of Heck (with Jesse Richman)

Hey there! Welcome to our blog. We thank you for finding time in you busy schedule to spend a few minutes on our site. The post you’re about to enjoy is the latest installment in our popular podcast series, Inside Music. If you like what you hear, the entire catalog of episodes can be found and enjoyed through iTunes. Subscriptions and reviews are always appreciated.

This site exists to promote the future of the entertainment industry, and to do that we need input from people like you and your entertainment-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found onTwitter and Facebook.

On this special mini episode of INSIDE MUSIC, host James Shotwell speaks with music critic Jesse Richman about the new Kurt Cobain documentary, ‘Montage Of Heck.’ James and Jesse both saw the film together during its SXSW premiere, and now that the movie is becoming available for everyone to enjoy they decided to hop on a call to discuss what many are calling the greatest rock documentary of all time. Whether you consider yourself a Nirvana fan or not, this is one conversation you don’t want to miss. Here is the film’s latest trailer:

The music you hear in the intro to ‘Inside Music’ this week is “Come As You Are” from Nirvana. You can learn more about that song, as well as the album it hails from, on the band’s official website.

You may already know this, but ‘Inside Music’ is now available on iTunes! Click here to subscribe.

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Inside Music Podcast #14 – Zack Zarrillo (PropertyOfZack)

Hello, everyone! We are switching things up this week in order to provide you with a new episode of Inside Music more than a full day in early. The reason for this move will hopefully become clear as you stream the episode, as the majority of the conversation revolves around something major that will take place in less than a week’s time. It’s because of this fast-approaching event that we moved the release of this episode up a day, but if the response is bad we promise to never break schedule again.

This site exists to promote the future of the entertainment industry, and to do that we need input from people like you and your entertainment-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

On this episode of INSIDE MUSIC, PropertyOfZack founder Zack Zarrillo stops by to discuss the latest developments in his professional life. Zack has appeared on the show before, but since that time he has made the incredible (and possibly insane) decision to reboot his beloved music blog, which gave us the perfect excuse to chat once more. He also shares insight on the money side of blogging, as well as his plans for Bad Timing Records in 2015. All in all, it’s a big chat, but also one of our favorites to date.

The music you hear in the intro to ‘Inside Music’ is provided by San Diego, California folk punk group Sledding with Tigers. You can learn more about their work on their official website.

You may already know this, but ‘Inside Music’ is now available on iTunes! Click here to subscribe.

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Inside Music Podcast #2 – Zack Zarrillo (PropertyOfZack)

After a little more than a month away it gives us great pleasure to reintroduce the Inside Music podcast. We learned a great deal from our first episode, including the necessity of high quality microphones, and have made several efforts to improve our production for this latest offering. If you have any ideas for how we can improve our efforts further, please reach out on Twitter.

This week’s episode features guest Zack Zarrillo, otherwise known as the founder of PropertyOfZack.com and co-founder of Bad Timing Records. Zack has been a fixture in the pop punk scene for the last several years, and though he’s only 21 he has already managed to carve a unique niche for himself in this business that has opened more doors than I am able to count. Our conversation revolves mostly around Zack’s efforts in writing, as well as his plans for future, but we do dive into his other projects and the problems that arise when someone takes on as much as he has in the past year. I’m really happy with the result, and I think those that listen to the full recording will learn to see Zack in a new way as a result.

The music you hear at the beginning of this episode is take from “That One Limp Bizkit Song” by California folk punk outfit Sledding With Tigers. Their debut album, A Necessary Bummer, is available now through Antique Records.

Our plan is to release a new podcast every week from here on out, and we already have another episode 90% complete. We hope you have as much fun listening to this show as much as we did making it. I know we’re not on the iTunes store just yet, but we will update you on that front soon. For now, let’s get to the show:

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Blogger Spotlight: Jesse Richman (PropertyOfZack)

Another Monday has found its way into existence, and here we are once again with a new Haulix Blogger Spotlight. This feature is the longest running on our still-young blog, and this week it gains one of its lengthier entries to date. If you have someone you would like to nominate for a future installment of this series, including yourself, please do not hesitate to email james@haulix.com and share your story.

PropertyOfZack founder Zack Zarrillo was the very first blogger to be featured in this series, but only a fool would think everything POZ has accomplished in recent years resulted from the efforts of one barely twenty-something with a laptop and a lot of big ideas. In fact, the contributing staff that helps keep POZ atop the alternative news game numbers in the dozens, and amongst them lies one curious soul by the name of Jesse Richman. He may not be the top news writer in digital journalism, but his work on artist features has helped widen the gap between POZ and their closest competitors while simultaneously helping usher in a new wave of talent to alternative scene.

Sometimes you meet influential people in the strangest of places, and other times it’s more a twist of fate. For Jesse Richman and I the latter was definitely the case. SXSW 2013 was fast approaching and before I could log on to book a hotel I learned all rooms in the immediate vicinity of downtown Austin were completely booked. A chance conversation with Zack Zarrillo put me in contact with Jesse, and before long I had found a temporary home with him less than a mile from Austin’s biggest events. We had never met or spoken before arriving, but in the days that followed I was able to watch his masterwork first hand as Jesse prepared and conducted interview after interview with talent from all walks of life. In between press events he would catch bands, usually chosen ahead of time to maximize coverage, and on the off-chance he found himself with a free moment he would begin working on his posts for the following day via phone or laptop. His work ethic is unlike anything I have witnessed elsewhere in the industry, and it’s an honor to share his story here today.

We spoke with Jesse about his life before music, what got him interested in writing in the first place, and where he sees the music industry headed in the years ahead. You can read his thoughts on all this, as well as few details on what PropertyOfZack has in store, below. If you would like to know more about Jesse we highly encourage you to stop by his Twitter, or his personal portfolio site. 

H: For those unaware, please state your name, the site you work for, and your role at said site:

JR: My name is Jesse Richman. I’m a Senior Writer at PropertyOfZack, which I’ve called home since 2010. I also do sporadic work for other sites, and maintain my own music blog as well (generally for more personal writing) at MakeupForTheSilence.com.

H: What was the first album you really connected with? How did you discover it?

JR: Music has been a part of my life since literally before I can remember; when I was a baby, I refused to sleep if there wasn’t a record on the turntable.

That said, the first album that really felt like it was mine was Live’s Mental Jewelry. I remember catching the video for “Operation Spirit (The Tyranny Of Tradition)” on MTV one afternoon and just being blown away by it – visually, lyrically, sonically. When I learned soon after that they were a bunch of 20 year old kids from a town less than two hours away, it became clear they existed specifically for me to find.

H: What inspired you to get into writing in the first place?

JR: It’s just something I’ve always enjoyed, and always had a bit of a knack for. A lot of it was just loving reading, and wanting to make something others would love and learn from too. A handful of good English teachers to encourage me didn’t hurt. That said, I never really had the creative impulse for fiction writing; expository writing, whether journalistic or biographical, has always been more in my wheelhouse.

H: You went to school to study law. What attracted you to the world of entertainment journalism?

JR: I did go to law school, and I actually still practice law full-time – it’s the day job which affords me the opportunity to pursue writing as more than a hobby despite the collapse of the marketplace. As for what attracted me to entertainment journalism, I’ve been a voracious reader of music literature for as long as I’ve been a music listener. I have memories of Study Hall periods spent in the school library, churning through decade-old issues of Rolling Stone. You’d have been hard-pressed to find a day where my backpack (covered with band logos drawn on in White-Out) didn’t have at least one music bio crammed in among the school books. I think it’s just always been in the cards that I would write about music.

H: Your work can usually be found on PropertyOfZack, a site that we have featured before. What is it about the content offered on POZ that separates you from your countless competitors?

JR: in our early days, POZ really distinguished itself with its video content – Live’s, Acoustic sessions, documentary coverage of things like the GK Holiday Fest. Over the last year we’ve made a strong push to expand our written content to match. We’ve introduced Perspective (our features series), weekly Friday Discussions, our retrospective Decade pieces, and now Inside – multi-article deep digs on key players in our scene. We’ve got a really strong core of writers, and we’re giving them the opportunities and the tools to explore their passions. Everybody wins – the site, our writers, and especially the readers.

H: The majority of your features involve interviews. Do you recall your first interview experience as a journalist?

JR: I’m sure I did some interview work for my high school paper that I’ve long forgotten, but I really cut my teeth working for the Arts section of my college paper – I think I sat down with every band on campus at some point.

H: Every writer is guilty of having stock questions they fall back on when times get tough. If you had to guess, which question do you think you’ve asked most often over the course of your career?

JR: I’m endlessly fascinated by the creative process – how songs are written, how bands go about arranging and recording those songs. I love to ask business-related questions, because nobody knows where the music business is headed but everyone’s got their opinion on it. And if all else fails, I ask what’s on the radio in the van/bus, partly because I’m confident enough in my musical knowledge that I can turn any answer into a launching pad for more questions, and partly because the easiest way to crack opena tough interviewee is to get them talking about something they’re passionate about.

H: There are a growing number of people who view what you do as a possible career path for themselves. What advice would you offer those who hope to make a name for themselves in writing these days?

JR: Write, write, write. Read other writers. Talk with other writers – it’s never been easier than it is right now to get in touch with virtually anyone. Debate, test their ideas, make them test yours, listen to feedback. Then, write some more.

H: You’ve racked up quite a list of interviewees over the years. Who is left on your “interview bucket list”?

JR: Anyone who’s made music that makes me feel! I don’t really have a list, but there are definitely some childhood musical heroes I’d love to really get in deep with someday – Ed from Live, Raine from Our Lady Peace, Colin and Mr. C of The Shamen. And if the ghosts of Kurt Cobain or Doug Hopkins of the Gin Blossoms feel like dropping by for a chat, I’m game.

H: What would you say is your ultimate goal as a writer?

JR: To be read. And to have something to say that’s worth reading. I might be putting the cart before the horse there.

H: PropertyOfZack is known for breaking up and coming rock bands. Where do you turn when hoping to discover new music?

JR: My fellow POZ staffers. Our fellow websites, like Under The Gun Review and AbsolutePunk. My friends in the blogosphere. I follow a list of 300+ music-related folks on Twitter – musicians, songwriters, producers, PR folks, journalists. Tumblr has a vibrant, if echo-y, critical community. Podcasts – I subscribe to probably 10 music-related podcasts.

I’ve also built up something of a mental list of must-read music critics – folks who, through their skill and insight, make me think about music in new, exciting, eye-opening ways. Nitsuh Abebe, Maura Johnston, Tom Ewing, Stephen Erlewine, Steven Hyden, Luke O’Neill, Leor Galil, Jason Pettigrew, Annie Zaleski, and many more. Everyone who posts at The Singles Jukebox. Apologies to everyone I’m forgetting. There’s so much more to writing about music well than just discovering new acts.

H: Speaking of music discovery, you probably receive a lot of submissions from young artists vying for a spot on your news feed. What advice can you offer young artists hoping to stand out in your inbox?

JR: Don’t bother. Really. I ignore virtually everything I get sent from publicists (and, sadly, from bands themselves). Write good songs, play good shows, build a buzz. I keep my ear to the ground, and if you’re doing something interesting, odds are it’ll make its way to me.

H: When it comes to receiving music for review and feature consideration, which services do you prefer and why?

JR: We wouldn’t be here doing this interview if we didn’t both think Haulix was the bees knees, right? I want tracks I can stream, and preferably download too – I’m a New Yorker and do a lot of my listening on the subway, where streaming isn’t an option. Haulix is straightforward and intuitive.

H: If you could change one thing about the music industry, what would it be?

JR: I’d find some way to put the money back into it! The last 50 years were a bubble, and that bubble’s burst, but it was a glorious bubble to live in, wasn’t it?

H: You tweet a lot about having big plans for the future. Before we let you go, can you tell us a bit about what you have planned in the months ahead?

JR: I’m really stoked for Riot Fest, both as a writer/interviewer and as a fan who never had the chance to see The Replacements live. CMJ is coming, and I’ve already started making plans for next year’s SXSW. In between all of that, I’m just going to keep writing as much as I can!

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Blogger Spotlight: Zack Zarrillo (PropertyOfZack)

Today we are excited to be debuting a new recurring feature on the Haulix company blog that will highlight the faces behind the industry’s most popular news outlets. If you are a writer who would like to be featured in an upcoming column, please email james@haulix.com at your earliest convenience.

On November 7, 2009 Zack Zarrillo was a high schooler with a passion for music and an interest in all things internet. The next day he took the first step toward what has quickly become a full time industry career by launching his own music news source, PropetyOfZack.com. Covering the punk and alternative community, POZ quickly gained notoriety for its original columns and high quality video content. In 2012 PropertyOfZack joined the SpinMedia family as part of AbsoluteVoices and the rest, as they say, is history in the making.

We recently spoke with Zack about the early days of POZ, discovering new music, and what he thinks the future holds for himself and the rest of the music industry. You can read our conversation below. If you would like to learn more about zack, visit POZ or follow him on Twitter

H: For those unaware, please state your name, the site you work for, and your role at said site:

Z: I run PropertyOfZack, a website I founded and created in 2009. My every day duties are to make the site run in the ways a viewer sees it and to lead our team into getting and creating great content. It keeps me pretty busy.

 

H: What inspired you to start your own music blog? Did you go to school for writing or journalism?

Z: PropertyOfZack was started by accident. It slowly morphed into what it is now, and I’d say it really took a solid six or more months before I even truly realized what I hand in my hands with my team. I’m currently finishing my sophomore year in college and I’m in a music industry program. I don’t and probably won’t take any journalist or writing classes. I don’t consider myself a journalist.

 

H: Many sites out there cover the punk/alternative community featured on POZ. What would you say sets your site apart from the rest?

Z: I’d say there are four other sites that are similar in size and reach as PropertyOfZack. We seem to be a little more niche. We’re more strict about bands we cover, and we have a wide, but specific range of features too. We love giving bands a voice on our site, and our viewers love it too.

 

H: You feature a lot of indie/unsigned artists on your website. What your sources for music discovery?

Z: I just pay attention. If there’s buzz or enough people recommend something to me, I’ll listen most the time. We also take submissions for Showcases, and that’s a great way to find new bands. We covered many more small bands in our beginnings, but slowly transitioned away from that due to demand. About two years ago we brought out Showcase to help smaller bands as best we could. It’s been a success.

 

H: Let’s say a band wants to contact you about featuring their music on your site. What advice would you offer bands to help themselves stand out for from the others vying for your attention?

Z: Sending large paragraphs worth of information to me is rarely going to work. Spelling my name wrong is bad. Spelling my website name wrong is equally puzzling and not so good. Be straight forward, get to the point, and sell me on something. We like posting about bands – it’s better for the site in general. Just make it easy.

 

H: When it comes to receiving music for review and feature consideration, which services do you prefer and why?

Z: Haulix is my favorite advance listening website. Major labels use horribly outdated and painful services that are so frustrating I tend to give up on bothering listening to the music. Haulix is trustworthy and reliable. Props to Haulix.

 

H: If you could change one thing about the music industry, what would it be?

Z: I wish it was a little easier for those who work as hard as they do to be more financially successful. I hope one day that changes.

 

H: You tweet a lot about having big plans for the future. Before we let you go, can you tell us a bit about what PropertyOfZack has planned for the remainder of 2013?

Z: We just launched a new studio feature called Love Sessions. We’re releasing pilot episodes this summer and will be diving into season one in the fall. It’s going to be a great feature for us and our future. What else? Much more graphic design avenues will be seen on the site. We’re also going to have an overhauled design up.

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