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How To Overcome Imposter Syndrome [Video]

Imposter syndrome impacts 7 out of 10 highly creative people during their lifetime. Knowing how to respond can make all the difference.

Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments.

Let’s use an example:

Your new single comes out, and the response is overwhelmingly positive. As people reach out to congratulate you, something inside your head questions the legitimacy of their claims. People tell you that you’re special and that you’ve made something impressive, but you don’t feel that way. You may believe the opposite! You think your success boils down to luck, not talent, and that you play no role in your achievements.

If you recognize that feeling, then you’ve encountered Imposter Syndrome.

In this Music Biz update, host James Shotwell explains the causes of imposter syndrome and its research. He also shares more than a half-dozen proven methods of overcoming this dreadful disease, as well as his personal struggles.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

Valerie Young, from ImposterSyndrome.com, offers these tips:

  1. Break the silence. Shame keeps a lot of people from “fessing up” about their fraudulent feelings. Knowing there’s a name for these feelings and that you are not alone can be tremendously freeing. 
  2. Separate feelings from fact. There are times you’ll feel stupid. It happens to everyone from time to time. Realize that just because you may feel stupid, doesn’t mean you are.
  3. Recognize when you should feel fraudulent.  A sense of belonging fosters confidence. If you’re the only or one of a few people in a meeting, classroom, field, or workplace who look or sound like you or are much older or younger, then it’s only natural you’d sometimes feel like you don’t totally fit in. Plus if you’re the first woman, people of color, or person with a disability to achieve something in your world, e.g. first VP, astronaut, judge, supervisor, firefighter, honoree, etc. there’s that added pressure to represent your entire group. Instead of taking your self-doubt as a sign of your ineptness, recognize that it might be a normal response to being on the receiving end of social stereotypes about competence and intelligence. 
  4. Accentuate the positive. The good news is being a perfectionist means you care deeply about the quality of your work. The key is to continue to strive for excellence when it matters most, but don’t persevere over routine tasks and forgive yourself when the inevitable mistake happens. 
  5. Develop a healthy response to failure and mistake making. Henry Ford once said, “Failure is only the opportunity to begin again more intelligently.” Instead of beating yourself up for falling short, do what players on the losing sports team do and glean the learning value from the loss and move on reminding yourself, “I’ll get ’em next time.”
  6. Right the rules. If you’ve been operating under misguided rules like, “I should always know the answer,” or “Never ask for help” start asserting your rights. Recognize that you have just as much right as the next person to be wrong, have an off-day, or ask for assistance. 
  7. Develop a new script. Become consciously aware of the conversation going on in your head when you’re in a situation that triggers your Impostor feelings. This is your internal script. Then instead of thinking, “Wait till they find out I have no idea what I’m doing,” tell yourself “Everyone who starts something new feels off-base in the beginning. I may not know all the answers but I’m smart enough to find them out.” Instead of looking around the room and thinking, “Oh my God everyone here is brilliant…. and I’m not” go with “Wow, everyone here is brilliant – I’m really going to learn a lot!”
  8. Visualize success. Do what professional athletes do. Spend time beforehand picturing yourself making a successful presentation or calmly posing your question in class. It sure beats picturing impending disaster and will help with performance-related stress. 
  9. Reward yourself. Break the cycle of continually seeking °© and then dismissing °© validation outside of yourself by learning to pat yourself on the back.
  10. Fake it ‘til you make it. Now and then we all have to fly by the seat of our pants. Instead of considering “winging it” as proof of your ineptness, learn to do what many high achievers do and view it as a skill. The point of the worn-out phrase, fake it til you make it, still stands: Don’t wait until you feel confident to start putting yourself out there. Courage comes from taking risks. Change your behavior first and allow your confidence to build. 
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Business Advice Editorials Industry News News

Should You Quit Spotify? [Video]

It seems every week someone suggests artists quit or boycott Spotify, but is leaving the most popular streaming service a good idea?

With growing calls for change and threats of protests/boycotts, Spotify is the fastest-growing and most debated music streaming platform on the planet. Some artists love the access it provides music lovers worldwide, while others believe easy access leads to lower financial support. There are arguments for both sides, and we’re not here to tell you which one is correct.

Recently, a Music Biz viewer shared an article calling for a Spotify boycott. The article suggested that artists trick the platform’s algorithm into larger payouts per complete song stream. Essentially, musicians would splice their songs into theirs, which they would then upload in place of single-track streams. When someone streams all three parts of a track, artists will earn roughly 1.2 cents, which is the rate paid by Spotify competitor Tidal per stream.

While good for artists, Tidal has an estimated 1-5 million subscribers. Spotify, by comparison, has more than 125 million.

That idea is one of many proposed in response to Spotify’s seeming refusal to negotiate their royalty rate. Others have suggested that artists quit altogether, theoretically for negotiations (though it would admittedly require a high volume exodus).

But is quitting Spotify a good idea? Music Biz host James Shotwell has an answer.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Industry News News

10 Music Business Predictions for 2022 [Video]

The music business is changing faster than ever, and those hoping to climb the ladder of success must be willing to adapt at a moment’s notice. We can help.

Congratulations! If you’re reading this, then you’re a survivor. You have made it nearly two full years into a global pandemic that has claimed more than 1 million lives. You have also survived an extended pause on live music, multiple pipeline delays, and an increasingly complicated path to discovery that no algorithm seems capable of fixing. It has never been harder to thrive in the music industry, and yet, here you are, doing your best to stay above water. That’s worthy of at least a high five in our book, so please, take a moment to appreciate all you’ve overcome.

2022 is here, and nobody knows what to expect. The pandemic continues to disrupt the global supply chain and infect millions, but countless individuals are living life as if nothing is wrong. Some are so exhausted from fear and anxiety that they are completely burnt out on society. If that’s you, we hope the last few weeks have provided some opportunity to rest and reset. For everyone else, let’s look ahead with wide eyes and full hearts. Everything is up to chance and fate. Nothing is determined.

As with every year in recent history, the Music Biz team has spent several months building a list of music industry predictions for the new year. These ideas are based on data and news, and intuition. We don’t claim to know everything, but we feel confident in these ideas. 

Our ten predictions:

  1. Hybrid events are the new normal (Livestream/Live, AR/VR, etc)
  2. Independent artists boom, thanks in part to web3, and record labels have to change in response.
  3. Streaming growth continues, vinyl plateaus due to pipeline issues.
  4. Everyone will be invited to the metaverse, and our general understanding of its capabilities will expand.
  5. Concert industry rebounds due to pandemic fatigue.
  6. AI writes or co-writes a hit.
  7. Twitter forced to negotiate with music biz.
  8. Fans, not blogs or influencers, will be responsible for breaking new artists to the masses.
  9. With Apple’s plans to introduce such capabilities on the horizon, we expect Animated Artwork to be a popular trend throughout the year.
  10. Experiences as merchandise will be part of the ‘new normal.’
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News

The Most Viewed Music Biz Videos of 2021

After a long and successful year of content creation, the Music Biz team shares their most popular videos of 2021.

There are so many things we’d like to say about 2021. The second weirdest year in recent memory presented new opportunities and fresh horrors none of us could have foreseen, but together, we found a way forward. Your support and engagement kept our team working hard when others may have quit, and we have you to thank for so much of what we accomplished in the last twelve months.

Nobody knew if Music Biz would work. Sure, some people like to talk about music, but how many people actually want to discuss the business part of the music business? The answer, at least, from what we’ve seen, is a lot of people. 

Music Biz is our attempt to create and curate tomorrow’s music business. We are passionate about sharing ideas and information for the sake of helping one another not only survive the entertainment business but thrive within it. We are forging a community of driven professionals and artists eager to discuss the nuts and bolts of this thing we are trying to do for a living.

We made many videos in 2021, and you spent over a quarter-million minutes watching along. That support means everything, and we wanted to celebrate that milestone by sharing some of our most popular videos. You’ll find the top 5 clips from recent months below. We’ll return with more great content soon.

RIP Ringback Tones

After debuting in October 2020, this Music Biz News update found new life in 2021 as the world realized ringback tones were a thing of the past. It’s almost funny to think millions paid for ringback tones in a world where most don’t answer their phones (and often keep them on silent).

Clubhouse Has A BIG Problem

After rising to popularity thanks largely to a false sense of exclusivity, Clubhouse found itself a topic of controversy due to its lack of accessibility features. The app has since been updated.

What Music Business Majors Need To Know

A “golden oldie” of our channel, this clip finds new life every spring as millions of young music fans decide whether or not college is right for them. We have several videos on this topic, so be sure to subscribe for similar content in the future.

When Will Concerts Return (January 2020 COVID Update)

Remember when concerts were basically illegal, and life was worse as a result? Let’s not do that again. Get vaccinated. Get boosted. Wear a mask. Don’t be an idiot.

What Artists Can Learn from Greta Van Fleet

Greta Van Fleet continues to inspire a new generation of rock fans. That’s no surprise to us, and it should be no surprise to you.

Again, we cannot thank you enough for your continuing support of Music Biz. We are working on exciting new ideas for 2022, and we are looking forward to sharing the next chapter of our channel with you. Until then, take care of each other. We can all get ahead, but we have to work together.

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Artist Advice Editorials Industry News News

How Any Artist Can Success In 2022 [Video]

With the industry slowing down ahead of the holidays, now is the perfect time to position yourself for success in 2022. We can help.

Everyone has a plan. If you do not think you have a plan right now, then your plan is to fail. That may sound like high school football coach gibberish, but it does carry some weight in the music business. Everyone who has ever gotten anywhere has made a plan to get there, and we are going to help you succeed in 2022 by doing just that. We’re going to make a plan.

But plans are more than just goals. Generally speaking, most people think about plans as a destination. They want to climb a mountain or release an album or go on tour, but they don’t make much of a plan to get there. Success depends on the details surrounding your project. When will you make time to do something, and how will you afford to do it? What skills do you need? Who will help you? All of these things and much more need to be answered if you want any chance of success in music.

In this Music Biz update, host James Shotwell begins by taking stock of the entertainment industry. Between the massive delays with physical media, the ongoing pandemic, and wavering consumer confidence, we live in a ‘new normal’ that demands new plans. James then guides users through the planning process, including establishing a series of checks and balances to ensure your goals are reached. Check it out!

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Industry News News

How Any Artist Can Easily Improve Their Black Friday Sales

The busiest shopping season of the year is nearly here, and we have the tips you need to make this Black Friday your most successful to date!

Black Friday is coming! Are you prepared?

Everywhere you look, anyone and any company with something to sell is either teasing or already promoting holiday sales. The last six weeks of the year are the busiest for shopping, and it’s only right that you stake your claim at all the cash exchanging hands.

But there is a catch. Black Friday 2021 is unlike any before. Between consumer fears regarding the ongoing pandemic, shipping delays causing shortages in virtually every market, and rising demand for a finite amount of raw materials, this year’s shopping gold rush comes with several unique challenges. Anyone trying to adhere to the marketing and product tactics of years past is only going to all sorts of trouble, and you deserve better!

In this Music Biz update, host James Shotwell explains what makes this holiday season unique for fans and artists alike. He also shares a few tips to streamline your sales, expand your short-term inventory, and build stronger relationships with fans.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Industry News News

The Music Industry ‘Holiday Slowdown’ is Fast Approaching [Video]

The end of the year is a weird time for music professionals, but we’ll explain what you can expect in the latest Music Biz update.

With Thanksgiving nearly here and countless ‘Best Of’ lists not far behind, 2021 is coming to an end. Soon there will be holiday shows, an appearance from Santa, holiday sales, and one or two crazy reunion gigs that happen just before the ball drop at midnight on January 1, 2022. A new year will then begin, and what comes next is anyone’s guess. Will it be better than the last two? We have to hope, right?

November and December are strange times for music professionals, but good as well. Every year, from the week of Thanksgiving through the beginning of January, the industry experiences what many people call ‘the industry slowdown.’ During this time, offices begin to close, unimportant emails get ignored, and professionals everywhere do the one thing they rarely do: Take time off.

Yes, the industry slowdown is an unspoken agreement amongst the biggest names in music that provides space for reflection and relaxation before another busy year begins. It is a cherished tradition that continues in the digital age despite consumers’ constant demand for fresh content and ideas. We at Haulix take it very seriously, and many of our peers do as well. We’ll let Music Biz host James Shotwell explain the rest:

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Artist Advice Editorials Industry News News

The WORST Music Marketing Mistakes (And How To Avoid Them)

Considering the amount of advice and guidance available, there is no excuse for making these common music marketing mistakes in 2021.

There are hundreds of books about the music industry available worldwide. There are also college curriculums dedicated to the music business, countless blogs covering music industry tips and tricks, and dozens of YouTube channels like music biz doing their best to educate artists about the realities of building a career in entertainment. You can learn virtually anything about being a musician with a few keystrokes, and yet, each week, countless artists make easily avoidable mistakes because they don’t start to consider whether or not their promotional tactics are positioning them for success.

Mistakes happen. Nobody that successfully does anything with their life reaches their goals without a few setbacks. But there are several common mistakes that industry experts and working professionals alike have been shouting about for four decades that still get made every day. Something as simple as knowing who you’re talking to and what it is they do seems never to cross the mind of certain artists. That oversight ultimately results in the artist not receiving the exposure or opportunities they seek.

In this Music Biz update, host James Shotwell explores half a dozen common mistakes artists make when marketing their music. These are some of the worst and most abhorrent mistakes, all of which are covered again and again by industry experts of all sizes. Suppose artists can slow down and review their efforts before reaching out to professionals and fans alike. In that case, Shotwell explains, they will likely discover easy fixes that will lead to a bigger, more meaningful impact with their outreach. 

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Why You Need More Merch (And How You Can Afford It)

The value of music diminishes further with each passing year, but merchandising lasts forever. Let’s look at why merch matters more than ever.

The value of recorded music is at an all-time low. Anyone making livable wages from music alone in 2021 is doing so through a combination of luck, talent, and utilizing every distribution method available to them. Artists are no longer looking for one paycheck for their music every month, but several. Musicians may make a little from physical sales, then a little more from streaming. There are also digital sales and revenue generated from music videos and other album components that exist on various platforms around the globe. The number of revenue streams varies from artist to artist, but the low payout rarely does.

It’s no great secret that most musicians making a living in music today do so largely through merchandise sales. You can include ticket sales if you want, but generally speaking, merchandise is where artists make the bulk of their income. A single shirt sold for $20 at a concert can generate more revenue for an artist than 10,000 streams of any single song on any of the leading streaming platforms. The sale of a sweatshirt can do even more.

While most musicians do a fair job of creating and making merchandise available to their fans, many are thinking too small when it comes to the possibilities of their brand. The digital age provides many opportunities for artists at every level of success to have robust merchandise options at little-to-no cost upfront. Some companies even offer print-on-demand merchandise. Those same businesses will also manage your online store, ship the merchandise, and allow you to set the price based on what you believe fans are willing to pay.

In the Music Biz update, host James Shotwell explains the growing importance of merch and identifies areas where many could do more to boost their bottom line. He also explores the growing online marketplace and provides examples of musicians who are already making big sales through various creative merch endeavors. Check it out:

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Why Artist Collaborations Matter (And How To Make Them Happen)

Whether you’re new to music or a decade into your career, every artist can benefit from collaborating with other musicians.

You’ve probably heard the old saying about how nobody is an island. We depend on one another not just to survive but to stoke our creative fires. When artists collaborate, anything is possible. You may craft the next song that takes the world by storm, or you may simply learn to see the world from another perspective. Either way, the benefits of working together greatly outweigh those of working alone.

But there’s a problem. Many artists are shy when it comes to asking for help. Others hesitate to offer their services to other artists out of fear that they may be perceived as egotistical or otherwise big-headed. Both of these mindsets are terrible, and they are holding countless musicians back from reaching their creative peak.

In the latest Music Biz update, host James Shotwell explains the importance of collaboration and offers five suggestions for those hoping to work more with others moving forward. If you can find the strength within yourself to believe you are worthy of help and of helping others, nothing can stand in your way.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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