The value of music diminishes further with each passing year, but merchandising lasts forever. Let’s look at why merch matters more than ever. The value of recorded music is at an all-time low. Anyone making livable wages from music alone… Continue Reading
In this episode of Music Biz 101, host James Shotwell details the increasing importance of merchandising in artists’ careers. He also offers advice for creating merch your fans will want to buy, complete with examples from artists with immensely dedicated followers. Continue Reading
For the better part of the last half decade I have been running a small record label out of my one bedroom apartment with the help of a few good friends. We haven’t made it big, and to be honest… Continue Reading
I’m not ashamed to admit that, at 28, there are times I get jealous of today’s young music fans. As someone who lived the majority of their teens and 20s wearing band, record label, and/or music-related shirts almost everywhere I… Continue Reading
Hello, everyone. As most of you probably know already we here at Haulix pride ourselves on the quality of this blog and the content featured on it. We do our best to bring you all the advice and guidance we… Continue Reading
Would you buy stage-worn, still wet with sweat merch from your favorite artist? If so, how much would you be willing to pay? Artists: Just to be clear – we do not endorse this kind of promotion, but it’s too… Continue Reading
Hello, everyone! Thank you for finding time in your schedule to spend a few minutes with us. This week has focused heavily on ways artists can keep merchandise costs low while furthering their overall reach, and this post is a… Continue Reading