In this episode of Music Biz 101, host James Shotwell details the increasing importance of merchandising in artists’ careers. He also offers advice for creating merch your fans will want to buy, complete with examples from artists with immensely dedicated followers. Continue Reading
Musicians live to write and perform songs they love for their fans. In 2019, however, many are learning that merch sales matter more than song streams. Continue Reading
There are many ways to get attention for your band, but regardless of what tips and tricks you may have picked up throughout your experience in music, there is nothing that can impact your careers like a great hook or… Continue Reading
I’m not ashamed to admit that, at 28, there are times I get jealous of today’s young music fans. As someone who lived the majority of their teens and 20s wearing band, record label, and/or music-related shirts almost everywhere I… Continue Reading
Would you buy stage-worn, still wet with sweat merch from your favorite artist? If so, how much would you be willing to pay? Artists: Just to be clear – we do not endorse this kind of promotion, but it’s too… Continue Reading
Hello, everyone! Thank you for finding time in your schedule to spend a few minutes with us. This week has focused heavily on ways artists can keep merchandise costs low while furthering their overall reach, and this post is a… Continue Reading