DIY Merchandise

The Importance of Merch Sales in Music Today [VIDEO]

Posted on by James Shotwell
Merch Sales, How To, Sell More Merch, Music Merch

In this episode of Music Biz 101, host James Shotwell details the increasing importance of merchandising in artists’ careers. He also offers advice for creating merch your fans will want to buy, complete with examples from artists with immensely dedicated followers. Continue Reading →

Merchandise Tip: Here Comes Halloween

Posted on by James Shotwell

I’m not ashamed to admit that, at 28, there are times I get jealous of today’s young music fans. As someone who lived the majority of their teens and 20s wearing band, record label, and/or music-related shirts almost everywhere I… Continue Reading →