What Musicians Can Learn From Video Games and Popular IP
At every level of the industry, musicians are leaving millions on the table because they won’t market to older listeners. Why? Let’s find out. Continue Reading
At every level of the industry, musicians are leaving millions on the table because they won’t market to older listeners. Why? Let’s find out. Continue Reading
In this episode of Music Biz 101, host James Shotwell details the increasing importance of merchandising in artists’ careers. He also offers advice for creating merch your fans will want to buy, complete with examples from artists with immensely dedicated followers. Continue Reading
Musicians live to write and perform songs they love for their fans. In 2019, however, many are learning that merch sales matter more than song streams. Continue Reading
I’m not ashamed to admit that, at 28, there are times I get jealous of today’s young music fans. As someone who lived the majority of their teens and 20s wearing band, record label, and/or music-related shirts almost everywhere I… Continue Reading