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News

Ask a Music Journalist: What Makes a Compelling Band Bio?

This post is the latest in our ongoing content collaboration series with the fine folks at Sonicbids. If you’re in a band, look them up!

Crafting a bio that will pique the interest of every writer who reads it is impossible. There’s no way to achieve universal appeal; the relationship between press-seeking bands and music writers is just too subjective. But there are clear commonalities in the bios that do attract attention – as well as recurring issues in the ones that don’t.

I checked out about 20 Sonicbids artists who’ve played in the New York City area recently to pinpoint some of those positive characteristics. But before we get into the good, here are the top ways that bios drove me to look elsewhere:

  • Outdated: I saw a few bios that seemed great – until I realized the most recent dated info in there was from three years ago.
  • All caps: You know caps indicate yelling on the internet, right? Please stop yelling at us. Exclamation mark overload: it’s as jarring (and distracting) as writing in all caps.
  • Too many details: I don’t need to know your entire life story. Just hit the highlights.
  • Accolades and awards, little else: I appreciate learning about your accomplishments, but don’t forget to actually describe your music.
  • No paragraph breaks: TL;DR
  • Too informal: Don’t write your bio like you’re in a Facebook chat. Use punctuation and correct grammar. And no emoticons – jeez.

Again, there’s no way to write a bio that successfully implores every single writer who sees it to check out your tunes. However, if you cover all your bases in a way that’s clear yet creative, you’ll at least have a chance of luring us in.

Check out these three bios I found that I think are best poised to earn the interest of a writer who covers like-minded music. None of them are flawless – but they’re pretty damn close.

(Note: In case you’re wondering, I have no preexisting relationship with any of these musicians. I chose to feature them purely based on the quality of the bios provided in their Sonicbids EPKs.)

1. Jackie Venson

It is legend that a blistering Jackie Venson guitar solo knocked Pluto straight out of planetary existence.

Venson’s “…astonishing mix of raw soul, superb musicianship and laid back grace…” (Austin American Statesman, June 2014) has been compared to the likes of Joss Stone, Amy Winehouse and fellow Austin native Gary Clark, Jr. Originally a classical pianist, Jackie picked up the guitar, shortly after graduating from Berklee College of Music, and made the giant leap from the tradition of classical music to the raw and gritty blues.

Enthralled with music since the age of 8, this young singer/songwriter/musician instantly captures your attention with a vibrant musical soul and passionate control of her instruments, that reach far beyond her tender age. As she mindfully blends Blues, Rock, R&B, Soul and more, with her introspective lyrics, the message is clear. When you’re listening to Jackie you hear the “Truth in Music.”

In recognition of her dedication to her craft, Bestfan.com said “Venson is no dilettante, wannabe performer, however a real staple of what a musician can achieve when they put in their 10,000 hours for both musical schooling, and late night pub sessions for practical honing.”

Her live performances revisits what makes music so powerful: emotion and passion. She thrives without the flash, instead favoring a clean sound, genuine soul, and meaningful connection with her audience. Music is not only what Venson does – but also defines who she is and reminds her where she wants to be: performing.

Having finished her second tour of Europe and the recent declaration of “Jackie Venson Day” (May 21st) in the “Live Music Capital of the World” Austin, TX, there’s no doubt she has every reason to lead the way with the trademark smile that accompanies her magnificent musicianship.

The first sentence is an attention-grabber: It positions Jackie Venson as an established legend. That’s an ambitious claim, but because of the jokey implausibility of the description, we don’t take it too literally – it just makes us want to know more.

Venson’s bio employs accolades from the press to describe her sound, a nice alternative to simply listing quotes from writers with their corresponding publications. There’s also plenty of her own (or her publicist’s) words to relate her sound, story, and even live performance style, too. The final section leaves us in the present – what she’s just wrapped up (a tour and a pretty stellar award), as well as what’s next for the Austin artist.

2. River Whyless

Asheville, North Carolina’s River Whyless is a band much like that titular body of water – a mingling of currents, a flow of time and physical space, all brought together in a murmuring sense of purpose. It is the expression of a group of musicians, three of which are songwriters, who have played together in various forms since their college days in the North Carolina mountains. Their forthcoming EP, their first release since their 2012 debut album, is the next evolution of the band’s collective voice.

Composed of Ryan O’Keefe (guitars, vocals), Halli Anderson (violin, vocals), Alex McWalters (drums, percussion) and Daniel Shearin (bass, vocals, harmonium, cello, banjo), the band found themselves at a bit of a crossroads when preparing music for a new release. “Sometimes each songwriter really differs quite a bit from the other,” said O’Keefe. “We had to figure out how to incorporate everyone’s writing style into a cohesive idea. These were the five songs where we could find that common thread.”

After the “long and arduous, DIY” process of recording their first album over a period of many months back in 2011, the band elected to decamp to Louisville, Kentucky’s La La Land Studio to work with Kevin Ratterman (Andrew Bird, My Morning Jacket, Ben Sollee) on their new recordings. “We like to get out of town when we write and record. Putting our minds and bodies in a creative place tends to yield the most honest results. In an atmosphere like La La Land you can eat, sleep and breathe the music you’re working on without the distractions of everyday life. I enjoy that,” added O’Keefe. “We recorded mostly live with just a few overdubs. Kevin likes to move at a good clip in order to capture that magical, synchronistic moment. He also records to tape and uses all this great gear. Tracking this way was new and exciting to us and, I think it shows in the songs.” Recording this way captured the chemistry and intuitive bonds of long-time collaborators hitting their stride. As a band who has toured heavily over the years, it reflects River Whyless as a cohesive unit, where each member anticipates the other’s move, and effortlessly complements it. The new EP was recorded and mixed in just four days. “I’m more proud of these songs than any others we’ve recorded,” glowed O’Keefe. And it’s easy to see why.

The machinery-like percussion that leads track four, “Miles of Skyline,” is interwoven with clock-like guitar patterns alongside Shearin’s lead vocals. The weeping guitar of “Fine Companion” underpins the stridently hopeful lyrics. “Maple Sap” builds on its multiple metaphors of firewood and sap to ask universal questions we grapple with in stillness with ourselves. “Bath Salt” has a loping rhythm that showcases Anderson’s voice finding a mark between Sandy Denny’s ethereal plea and Crystal Gayle’s country swoon. The English trad-folk sounds are the band’s obvious touchstones, putting them in a category similar to contemporaries like Fleet Foxes and Stornoway.

All the info boxes are checked in this bio for River Whyless. Right away, we learn where they’re from, what they sound like, when their debut album was released (with a loose indication of how long they’ve been playing) and that a new EP is on the way.

Following that, the band members and their instruments are listed, and we get some quotes that put that forthcoming release into context. Then we’re taken back to the first recording; it’s compared to the new one, which is presented with telling details (the producer on board, how the studio affected the process).

The band’s extensive touring history gets a mention, but the focus is steady on the current promotional push. And even though River Whyless’ bio is chock-full of details, it doesn’t sacrifice style. The writing is just flowery enough that it’s interesting; creative personifications like “machinery-like percussion” and “clock-like guitar patterns” make for accurate yet intriguing descriptions of the band’s sound.

3. JoJo Worthington

A soft tour-de-force, her vocalizations, ingenuity with looping techniques, and completely refreshing take on the often blasé instrument, the ukulele, is pushing this Experimental-Folk musician to create some of the most forward-thinking music of her generation. JoJo Worthington is a Canadian artist hailing from Waterloo, Ontario, creating soundscapes wherever she goes. With haunting choral loops, orchestral ukulele riffs, and striking spacey vocals, JoJo draws the onlookers in, slowly and with complete control. With a nod to influences of the present, St. Vincent, Grimes, Alt-J, S. Carey, and others, she finds a beautiful, swelling sound completely her own; a rare find in a sea of ukulele-based music.

Worthington’s latest work, “7” released in January 2015, is a full musical to say the least. This eleven-track album includes a whirlwind of sounds coming at you in all different directions, each song different from the next, creating a beautiful potpourri of brightly coloured, strange and varied sounds and influences.

“Worthington’s voice is indelible, now familiar to the listener and reassuring to his/her ears, it guides the head through all encompassing instrumental swells and strong group vocals to a soft conclusion.” – The Scene Magazine.

“A victorious Canadian songstress” – Variety Magazine

“From enchanting, sparse vocals and uke numbers to fully produced multi-instrumental epics, you’ll get a full musical experience from JoJo.” – Hamilton Blues Lovers

Growing up in a musical family, JoJo became obsessed with music at a very young age by first being influenced by classical music. Many singing lessons and musicals later, JoJo began writing songs on guitar in bands and other ensembles. But decided at sixteen she wanted to go solo, this time with the ukulele. With now over 10 years of performance experience, JoJo has performed extensively throughout Canada and has had the privilege of collaborating and performing with other artists such as: James Hill, The Grapes of Wrath, Steve Poltz, Craig Cardiff, The Great Lake Swimmers, Jacob Moon, Ariana Gillis, Calum Graham, Jake Robertson, Ambre McLean, The Vaudevillian and more.

What sold me about this Canadian artist’s bio is probably obvious to you: it’s emphasizing her unique take on ukulele-based music. (You should consider that as advice to figure out your own interesting angle, then lead with that.)

Once she’s likened to other artists not even remotely associated with that instrument, I’m compelled to find out how that’s even possible, and I head straight for her SoundCloud – before even finishing the paragraph.

Her latest release is the next talking point, then we’re thrown some superb pull quotes from the press. We’re given background information after that; we find out she’s been playing practically all her life and began focusing on her chosen instrument at 16. We also learn approximately how long ago that was, and who she’s toured with since, giving us the remaining bit to complete our understanding of the career level Worthington has reached.

Jhoni Jackson is an Atlanta-bred music journalist currently based in San Juan, Puerto Rico, where she juggles owning a venue called Club 77, freelance writing and, of course, going to the beach as often as possible.

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Job Board News

Music Industry Job Board (5/8/16)

A lot has been written about the supposed dire state of the music industry, but truth be told there are a number of successful and growing companies, including record labels, that are thriving in 2016. In this column we bring together every job opening we can find from the companies responsible for building the future of the business and present them to you, our reader, in hopes of aiding you on your journey to join the global music industry professional family.

Each week we scour the internet for the latest and greatest job postings throughout the music industry. You can help us better serve our community by sending any job openings you find or have to james@haulix.com. Be sure to include the name of the company hiring, a detailed description of the position being offered, a desired start date, contact information, and any additional supplemental information you feel may be needed.

New openings:

Marketing Coordinator (Live Nation – San Francisco) 

Job summary: As a junior member of the Live Nation Northern California marketing team, your job is to provide multiple levels of marketing support to the local marketing team. This is an ideal role for someone who wants to learn all aspects of the live music marketing world.

Account Strategist (Pandora – Santa Monica) 

Job summary: Pandora is looking for an experienced Account Strategist who has a background in digital advertising with a proven track record of building and maintaining strong client relationships. This individual will partner directly with the sales team to build strategic media partnerships while providing a high level of client service for assigned Advertisers, Agencies within the Automotive vertical.

Marketing Associate (Sony – NYC) 

Job summary: The Marketing Associate’s focus is frontline contact with clients and assisting the team in servicing the diverse needs of our professional music user clients. This involves contacting clients via email, telephone and in person on a day to day basis, and all other aspects of client relations.

Label Relations Representative, Apple Music (Apple – Culver City) 

Job summary: Member of the Label Relations team, responsible for leading on the designated label partnership for Apple Music. Seeking a highly motivated individual responsible for all facets of the label partnership, maximizing sales, and driving customer engagement with key content release strategy across Apple Music and iTunes. A strong advocate for our label partners, with a major emphasis on delivering on editorial and business priorities for Apple Music. This role works cross-functionally to facilitate partner, business and operational needs with the ultimate goal of identifying and driving collective growth opportunities.

Marketing Coordinator (UMG – Hollywood) 

Job summary: In this dynamic position, the Marketing Coordinator will serve as key component of the marketing team, acting as the administrative support point person for Capitol Music Group’s marketing department. The ideal candidate will possess strong administrative, organizational, and creative skills. Prior marketing and administrative experience in the music/entertainment field is required.

Music Data Journalist, Next Big Sound (Pandora – NYC) 

Job summary: Pandora is seeking a Data Journalist, Next Big Sound to support our editorial efforts, curation and analysis of the Next Big Sound suite of charts. The role will be responsible for curation, analysis, and annotation of existing and future charts charts on a weekly basis. You will work closely with our editorial, PR, communication, and marketing teams to develop and publish articles based on chart analysis and data-driven research. You are familiar with statistics and data visualization, and comfortable communicating complicated concepts to any audience. You are excited to propose the stories and projects you believe have the highest impact and value for an audience at the intersection of music and data. In addition, familiarity with relevant programming languages such as Python and Javascript (D3.js) is desired, but more importantly you are a documented self-starter and eager to learn.

Marketing Coordinator, Promotions & Partnerships (LA Philharminoic – Los Angeles)

Job summary: Assist Marketing Manager, Partnerships and Promotions with planning, execution and tracking of promotional programs for both Walt Disney Concert Hall and Hollywood Bowl seasons.

Copywriter (EMP Museum – Seattle)

Job summary: The Copywriter develops, writes, edits, and proofreads content for EMP’s marketing collateral, press materials, website, and other communications as needed. Our ideal candidate is a writer who is enthusiastic about popular culture and devoted to crafting smart, creative, engaging copy that resonates with readers. This position will work cross-functionally with EMP’s creative, marketing, curatorial, education, and advancement teams.

Account Director (Spotify – Los Angeles)

Job summary: We are looking for an outstanding Ad Sales Account Director to join our team in Los Angeles. We’re looking for someone with a proven record of revenue generation and a deep interest and passion for online media and innovation. We want someone who loves our product and knows how to sell creative solutions for clients and partners. You should be confident without ever being arrogant and you work hard, but know how to have fun. Above all, your work will impact the way the world experiences music.

A&R and Production Assistant (Eropium – Detroit)

Job summary: Our client is seeking a steady, punctual, and sharp A&R and Production Assistant for Musicians/Artists – articulate, thoughtful and tactfully persistent – to join its team. Perks include the opportunity to deepen your experience and resume with several high visibility projects, work with well-established independent creators and businesses, get free tickets to live music and arts events and access to Microsoft Office 365 and Adobe Creative Cloud, and more. A monetary stipend or commission will also be available for individual client-initiated projects.Otherwise, this role is unpaid.

Assistant, Music Touring (CAA – Los Angeles)

Job summary: The assistant will provide support in our music touring department. The ideal candidate should be motivated, quick-thinking and open to working in an environment where he/she is capable of performing administrative tasks. The individual should be flexible, highly organized and have the ability to multi-task. Administrative duties include heavy phones, coordinating meetings and schedules, preparing expense reports, producing correspondence, special projects and personal assistance as needed. The ability to work unexpected frequent overtime is required.

Marketing Director (Chicago Music Exchange – Chicago)

Job summary: This is a leadership position to oversee a large and rapidly growing product inventory at the world’s finest musical instruments with an amazing team of marketing individuals. This is a role driven by results, with significant opportunity for upside. “Potential is Interesting, Results are Everything.”

Sound Board Operator (Guthrie Theater – Minneapolis)

Job summary: The Sound Board Operator is responsible for mixing and running sound for Guthrie productions and events. Mix and operate sound for Guthrie productions and events to ensure consistently high production values.

Account Director (Spotify – San Francisco)

Job summary: We are looking for an outstanding Ad Sales Account Director to join our team in San Francisco.We’re looking for someone with a proven record of revenue generation and a deep interest and passion for online media and innovation. We want someone who loves our product and knows how to sell creative solutions for clients and partners. You should be confident without ever being arrogant and you work hard, but know how to have fun.  Above all, your work will impact the way the world experiences music.

Music Hall Supervisor (House Of Blues – Dallas)

Job summary: Supporting the Director of Music Hall Operations and Music Hall Manager with all day-to-day operations and overall business conditions for a given shift

Account Executive (WAMU 88.5 – Washington DC)

Job summary: You will be expected to grow revenue through the sale of radio sponsorship messages, digital media and events. By utilizing a consultative sales approach you will make cold-calls to decision makers at local businesses, meet with them to understand their marketing needs and develop proposals that offer marketing solutions to help them grow their businesses. This is a full cycle sales position in that you will prospect, conduct needs assessments, create and present proposals, close the deal, write copy and service the account.

Account Strategist (Pandora – Santa Monica)

Job summary: Pandora is looking for an experienced Account Strategist who has a background in digital or radio advertising with a proven track record of building and maintaining strong client relationships. This individual will partner directly with the sales team and campaign specialists to build strategic media partnerships while providing a high level of client service for assigned Advertisers, Agencies and internal Clients. This position involves sales and client support, project management, execution and reporting.

Office Assistant / Music Coordinator (Inaudible Productions – Sherman Oaks, CA)

Job summary: We are seeking an Office Assistant/Music Coordinator to join our small but very busy company. This position will work closely with and be an integral part of the team. The successful candidate will be a sharp, professional and responsible individual who is self-motivated and able to multi-task several projects at a time. This is an excellent opportunity for someone looking to broaden their entertainment experience where the fields of Music, Film and Television overlap. In this role, your responsibilities will include managing meeting schedules, answering phones, travel coordination, handling incoming/outgoing mail, creating excel spreadsheets, simple website and database management, general filing, managing billing, expense tracking, organizing/duplicating CD/DVDs, interoffice distribution, equipment maintenance, working with the building management and IT teams to resolve technical issues, maintaining office supplies and other various tasks.

Account Manager, New Media Licensing (ASCAP – New York City)

Job summary: The New Media Licensing Account Manager is responsible for effectively executing team strategies that are aligned with overall organizational goals. Such strategies are centered on licensing (negotiation, account management), operations (systems, work-­flows) and new business development (growth/improvement opportunities). To fulfill responsibilities and achieve goals, the Account Manager will work closely with his/her teammates, Vice President-­Licensing, Director-­New Media Licensing, Analyst-­New Media Licensing and numerous other individuals and teams throughout the organization, most notably Broadcast and General Licensing, Business & Legal Affairs, Information Systems and Revenue Accounting.

Repertory Representative (ASCAP – New York)

Job summary: In an effort to provide superior service to our internal and external customers, the Repertory Representative is responsible for the analysis, research, reconciliation and maintenance of the ASCAP repertory. As a result, ASCAP members and foreign affiliated parties are payable with each quarterly distribution.

Associate Vendor Manager – Digital Music (Amazon – Seattle)

Job summary: Help create the future of digital music with Amazon! We are looking for a smart, motivated, analytical professional to support the Vendor Management team for Amazon Digital Music. The individual in this role will be a primary point-of-contact with music labels, as well as a central part of the day-to-day business operations of the Vendor Management team.

Customer Success Manager (EventBrite – Nashville)

Job summary: The Account Management Team builds and maintains customer relationships with a focus on support, engagement, and growth. At Eventbrite, we believe that innovative technology and a customer-centric mindset are key elements to building a successful business and creating world-class customer experiences. Our dedicated, sharp, and creative Account Management Team works with our largest and highest value customers to ensure that they are fully leveraging our platform and have the knowledge, training, and support they need to exceed their business goals. The team works together and cross-functionally to create exceptional experiences for our customers, and ensure the longevity of our most valuable partnerships.

Senior Manager, Sales Marketing (Pandora – NYC)

Job summary: Pandora is looking for a Sr Manager, Sales Marketing in our Oakland office who exemplifies the Pandora principles of self-motivation, passion, collaboration, and experience. If you wield excellent marketing, relationship building, multitasking skills, and an intelligent strategic lens, this role is for you. As a Sr Manager, Sales Marketing, you will own the marketing strategy to drive revenue for our key vertical Financial and Political, including creating sales materials, executing B2B marketing, and leveraging current ad products.  Because we are in a fast-paced, growing business, you may be required to pitch in and lead additional projects beyond Financial as those opportunities arise.

Administrative Assistant, Tour Marketing (Sony – NYC)

Job summary: The Administrative Assistant, Touring & Marketing Planning will work with Tour Marketing and Marketing Planning team, who oversee the planning, budgeting and travel for tours, promotional events and live performances for artists of Epic Records.

Marketing Writer (Apple – Santa Clara Valley, California)

Job summary: Marketing writer to partner with Design, Editorial & Retail creatives to create innovative, engaging and original copy around cross-functional initiatives for iTunes, Apple Music, the App Store, and iBooks.

Email Marketing Manager (ArtistWorks – Napa, CA)

Job summary: As our Email Marketing Manager you will work with production, technology, and marketing peers in Napa, California to develop and execute opt-in and revenue generating programs for ArtistWorks online music instruction. Your primary responsibility will be the creation and management of email campaigns within the Hubspot platform that drive first-time conversion and retention of our customers over time. We’d like to have you work in the Napa office/studio as frequently as possible – team collaboration is key to our success.

Administrative Assistant, Booking Department (Columbia Artists Management – NYC)

Job summary: CAMI seeks career-minded individuals, with a passion for the performing arts, to fill an administrative assistant position in our Booking Office. Prior administrative experience is essential, as well as a Bachelor’s and/or Master’s Degree relating to the field.

Executive Assistant (Velvet Hammer – Los Angeles)

Job summary: The Executive Assistant will report to the CEO, and general duties include: assisting CEO and other Executives with day to day tasks, handling both personal and business day-to-day needs, maintenance/management of office space and occasionally the CEO’s home, assisting with office administration and third parties, organization of personal and company travel arrangements, etc.

Marketing Coordinator (Altpress – Cleveland, OH)

Job summary: Alternative Press Magazine is seeking a smart, self-motivated and resourceful individual to join our team as our Marketing Coordinator. Our company is headquartered in Cleveland, Ohio and prospective candidates will preferably live in the general Northeastern Ohio area or willing to move. Candidates should be highly organized and adaptable to our dynamic work environment. Qualified applicants will have had experience in similar marketing roles (preferably within the media and entertainment industry).

User Acquisition (Marketing) Associate – Backstage (Sonicbids – Brooklyn, NY)

Job summary: At Backstage, we’re focused on providing the best career platform and marketplace to match actors and performers with talent seekers. The marketing team at Backstage is responsible for building brand awareness, focusing on growth and retaining our user base of performers. We are looking for a creative, technical, strategic and analytical marketing professional to join the team as our Marketing Associate. The role will report to the Vice President and Digital Director of Backstage and will work closely with product, marketing, engineering, and content teams across the business. You will be tasked with demand generation, traffic growth, strategic partnerships and conversion optimization using inbound and outbound marketing tactics. You will set up and use comprehensive analytics to support your strategy and execution of user growth. As a company we really value problem solvers and being able to learn a new technical skill (in a day).

Marketing Strategist (Loove Music – Brooklyn, NY)

Job summary: We’re looking for someone to spearhead our marketing strategy.
That someone is philosophical about messaging and analytical about results.
Cares deeply about music and the people who make it. Is passionate about technology, can keep up with the speed of innovation. Wants to be a part of something positive, and can infect others with their excitement about it.

Assistant, Speakers Department (CAA – Los Angeles)

Job summary: The assistant will provide support in our speakers department. Administrative duties include handling phones, coordinating meetings and schedules, drafting contracts, light accounting task.

Categories
News

ASK A PUBLICIST: What value is there in ‘social media takeovers’?

ASK A PUBLICIST is a recurring column on Haulix Daily where we pose a question about music promotion and publicity in 2016 to the team at Catalyst Publicity Group. If you have a question for the team, email james@haulix.com and we’ll try to find the answer.

QUESTION: What value is there in ‘social media takeovers,’ and what should artists hope to gain from such exposure?

Social media is a wonderful tool to gain additional exposure. The value in social media takeovers in particular is that as an artist you are introducing yourself to a whole new group of potential fans. By partnering with a publication, a non-profit, a brand, and so forth you are inviting those social media fans into your world by giving them a sneak peek of your project. Often times during a social media takeover artists will give fans a behind the scenes look at the making of an album, a music video, tour life, or a significant day for the artist such as a festival performance and so forth.

Think of social media takeovers as a more targeted approach to reaching a new audience (who will already likely enjoy your style of music, if the brand you are taking over aligns right). Typically when an artist takes over a social media account, whether that be Facebook, Twitter, Instagram, Snapchat, Periscope, and the likes it is important to remember that not all of those fans on said platform will know who you are or follow you back on social media. If you want to be remembered and attract new fans, don’t forget to consistently re-state your name, use a particular hashtag to follow the takeover and tag your social media accounts. It is as beneficial as sharing with your own fanbase, and then some. You are giving an “elevator pitch” and a glimpse into your life, so make it meaningful and powerful to keep those new fans intrigued about what you have going on. Don’t forget to give it a more personal approach, giving fans (old and potential) a look at life behind the scenes, the work you are putting into your career, and what it takes to be in a band. It draws a higher level of respect towards and interest in the artist.

In music today, success is hard to quantify in numbers because success is so much more than just likes and followers. It’s also how many people are talking about you, will come see you at a show, or at least recognize your name enough to check you out when you pass through their town on tour. Will you get more followers from takeovers? Probably. Will it be a lot? Probably not. But your name is out there to a whole new group of people who didn’t know you before, and that’s the takeaway lesson for today.

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News

Tracking Physical Sales At Concerts: Why And How

The following post is a guest piece from one of our favorite industry lifers, Christopher Bianchi. Heed his advice.

When I started off playing in my friends basement, the thought of “tracking our music sales” was something that had literally never crossed our minds back then…Although it should have and I’m glad now of having grasped the concept many years later of how important it is to not only TRACK how many units you’ve sold but also to REPORT THEM with the proper outlets so they count.

Why?- There is the obvious- so the band or artist knows how many units they have sold. Then things stem further based on the situation such as: the booking agent or concert tour package. This is a way the agents and promoters all over have knowledge of your band and how it’s truly selling. From there they know how to appropriately place and book your size rooms, tours, festivals and events. That stems onward further into Record Labels. As an unsigned band- the label will see the proven sales numbers as a strong reason to invest in a partnership with your band. They can see that you’ve put in the work, time and effort to make noise and can now step in to help take things next level. This is also how you chart on Billboard with your first week and total sales.

Stemming even further from this- Endorsement and Partnerships will want to see hard proven sales numbers as a way to base there investment into that particular band or artist.

How?- This is surprisingly enough an outlet that goes unnoticed so very often with all sizes of bands. How to properly track and also register the sales you make?

You are going to need a few things in order to do so:

1. A Barcode for that particular album, single or EP. (These can be purchased often for a few dollars from numerous websites online. You purchase and register the title to that barcode- all done right on the website such as: speedy barcodes.com. From there you are on your way. They will send you a download of the barcode that you will use for registering via soundscan as well as adding to the official album back of the artwork when printing. You will use this barcode number to input the album with Atvenu.

2. Register the barcode to Nielson Soundscan. This is a VERY IMPORTANT part of the process. Soundscan are the title tracking company responsible for keeping all the numbers on file for sales. You must go to “Register A New Title” and input all of the information of your release. Album, EP, or Single. Add the release date and the barcode  number with the rest of your information. Then hit submit. It takes a few days to register into the official system.

3. Atvenu– This is the platform that the artist uses to enter in all show and concert data such as: Date, Venue, Amount of Albums Sold, Cost. From here this is where on after each event you will submit the number of physical sales. The app runs a simple $10 per touring month for any artist which is WELL WORTH the investment to PROPERLY track your album sales. You simply add the album, barcode number and at the end of each show you have a line where the venue rep will sign (From any iPad,phone,etc)

Then you are able to submit easily that nights sales. The app then tracks all numbers and reports to Nielson Soundscan on your behalf every week.

Why not just report to Soundscan myself you ask?… Great question. That is because the Nielson system only accepts sales from certain special accredited sources. You must be a professional Record Label or something of the like in order to submit sales yourself. It also costs A LOT of money yearly. In order to do so independently, you must submit sales through a platform.

When it comes to digital release- these sales are automatically reported to soundscan via CD Baby, etc. However, to ensure especially in the physical department- It’s always the best bet to hand register each title.

Now PULLING official Soundscan reports are a whole different thing but luckily digital sales report to you monthly and physicals will be tracked through again the atvenu app!

Good luck and keep rocking!!

Christopher Bianchi is an Artist Manager at Mercenary Management who has been involved with the business side of music since he was just 14. Now in his late twenties, Chris lives with his wife, Kayla, in Ohio and spends his days helping artists of all sizes reach the next level(s) in their careers. 

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News

The era of data4access is coming: What is it?

Today is a big day in the world of music promotion. NoiseTrade, a division of direct-to-fan service PledgeMusic, has unveiled a new feature: the streaming premiere. Instead of simply linking fans to a new song, video, or album, artists are now able to require fans submit an email address or postal code to access the material.

The first artist to take advantage of this new feature of NoiseTrade are The Lumineers who are streaming their new album Cleopatra for a limited time. To access the stream you must provide NoiseTrade and The Lumineers with your email address and postal code. Just like you do when you download free music from NoiseTrade.

This might not seem like a big deal at first glance, but it could mark the beginning of a big shift in the way artists of all sizes share material with the world. Now instead of partnering with blogs whose reach may or may not aide their growth, artists can choose to release material themselves and reap the reward of receiving useful fan data in return. Every person who views the new material will have to give the artist something, be it an email address, phone number, postal code, etc., and that information can then be used to help with future marketing campaigns. Having a hard time selling tickets in Boston? Use the data from your recent premiere to contact fans in that region directly and make them aware of your upcoming appearance. Got a big pre-order launching? Use the emails gathered from everyone who viewed your latest single and use them to ensure the people who actually care about your music know more is on the way.

The idea of ‘data4access’ or ‘email4access’ is not a new one in the digital landscape, but it is relatively new to the world of entertainment. For years music marketing professionals have been taught that the only way to reach people is through providing a gratuitous amount of free access to media. The idea behind this was that few, if any, people would want to deal with the hassle of signups or financial contributions when they know the vast majority of music does not place such barriers to access. With Noisetrade introducing a system designed specifically to put those barriers in place, a chance could be coming, and it’s not hard to picture a future where Bandcamp and Soundcloud make similar tools available. If that happens, which is entirely possibly if Noisetrade’s efforts prove popular, then the way artists approach premieres and press could completely differ from the way things work today.

The question is, will fans go for it? Instincts tell us no, as we’ve been conditioned to believe freedom is valued above all in the digital world, but that idea does not consider the fact most people value their favorite artists in a way similar to how they value close friendships. You wouldn’t necessarily want to pay for access to your best friend, but if it was required you would. Likewise, fans might not want to submit an email to hear the new song from their favorite artists, but if it proves to be the only means to access then they will input their data as fast (albeit reluctantly) as possible. 

Categories
Job Board News

Music Industry Job Board (3/13/16)

A lot has been written about the supposed dire state of the music industry, but truth be told there are a number of successful and growing companies, including record labels, that are thriving in 2016. In this column we bring together every job opening we can find from the companies responsible for building the future of the business and present them to you, our reader, in hopes of aiding you on your journey to join the global music industry professional family.

Each week we scour the internet for the latest and greatest job postings throughout the music industry. You can help us better serve our community by sending any job openings you find or have to james@haulix.com. Be sure to include the name of the company hiring, a detailed description of the position being offered, a desired start date, contact information, and any additional supplemental information you feel may be needed.

New openings:

VIP/Entertainment Travel Coordinator (Sony – Culver City) 

Job summary: This individual will be responsible for providing exceptional customer support which will include domestic and international reservations to meet our VIP corporate & publicity travel needs. Position will require heavy telephone and proficient computer skills. Must have excellent customer service skills and ability to interact with all levels of travelers and vendors (airlines, hotels, limos, car rental, jet aviation companies, airport meet and greets). Will also provide backup/support to Jet Charter coordinator.

Music Website Project Manager (Docler Media – Hollywood) 

Job summary: We are looking for a rockstar Web Project Manager to add to take the execution of our new live streaming video website to the next level. Ideally, we are looking for a candidate with several years experience in a similar role. You must also be a highly adaptable and motivated, and ready to meet any challenge. This is a position for a self-motivated “out-of-the-box” thinker, who can anticipate problems and troubleshoot solutions.

Account Director (Spotify – Detroit) 

Job summary: We are looking for an outstanding Ad Sales Account Director to join our team in Detroit. We’re looking for someone with a proven record of revenue generation and a deep interest and passion for online media and innovation. We want someone who loves our product and knows how to sell creative solutions for clients and partners. You should be confident without ever being arrogant and you work hard, but know how to have fun. Above all, your work will impact the way the world experiences music.

Account Executive (EventBrite – San Francisco) 

Job summary: We’re looking for candidates who have 2-4 years of relevant industry experience in online ticketing, sales, talent management, and/or artist booking. Our ideal candidate has worked in the music industry in a growth-stage environment and has a track record of successfully delivering compelling presentations to all levels within a prospect account. Our next Account Executive is driven to raise the bar of success for the larger team, and knows what it takes to develop a successful partnerships in the industry. If you are smart, driven, and passionate about revolutionizing the ticketing industry, we want to hear from you.

Manager of Venue Sustainability (LiveNation – Los Angeles) 

Job summary: We are seeking an experienced professional to monitor and identify means to improve Live Nation’s commitment to sustainability, initially through our US amphitheaters, with the goal of expanding sustainability programs and initiatives to all Live Nation venues and operations.

Marketing and Promotions Coordinator (Time Life – USA)

Job summary: The Marketing and Promotions Coordinator is responsible for assisting with all aspects of marketing, sales and logistics with respect to the live entertainment / cruise business

Client Relations Coordinator (LiveNation – NYC) 

Job summary: The Client Relations Coordinator position will play a crucial role for Ticketmaster’s OnTour team, in the company’s continued evolution in the live entertainment industry. Ticketmaster’s OnTour team is the company’s artist facing department, tasked with building Ticketmaster’s relationships with the artist community, along with informing artists’ teams and acting as a resource to those teams to help them maximize ticket sales, marketing and drive incremental revenue throughout their tour cycle. The Client Relations coordinator will play a critical role in maintaining a solid foundation for the expanding OnTour team, and identifying potential areas of growth with both new and existing clients. The qualified candidate will have demonstrated an understanding of the live music industry.

Media Consultant (CMG Miami Radio – Miami)

Job summary: The Media Consultant position carries the responsibility for developing and selling radio/digital/event advertising campaigns to prospective businesses for CMG Miami Radio’s 4 super brands and our robust digital offerings. This individual must be independent, very organized and detail-oriented. We are looking for candidates that are competitive in nature, who have the ability to first seek to understand a problem, and then develop creative ideas and solutions.

Publicity Assistant (Click Communications – Chicago)

Job summary: Click is an evolving Los Angeles-based communications firm that is seeking an energetic self-starter who works quickly and accurately, can meet tight deadlines and loves movies and/or TV. The ideal candidate would join the team as a Publicity Assistant in support of our Chicago-based PR Manager. This person will learn about various aspects of the entertainment industry as well as effective online publicity and marketing while assisting with the day-to-day operations of servicing our clients’ needs.

Product Marketing Manager – Beats by Dr. Dre (Apple – Culver City, CA)

Job summary: Beats is seeking an experienced Audio Product Marketing Manager for a full time role at our Culver City, CA location. This position will serve as a category expert and voice of the consumer. It will be the Product Marketing Manager’s responsibility to transform our innovative product assortment into a compelling narrative that inspires users. In addition, the position will also lead internal ‘Go to Market’ process to help bring innovative products to market in a holistic and consistent way. The ideal candidate will thrive in a cross-functional and collaborative environment and have deep understanding of Beats’s target market.

Live Events Marketing Coordinator (Ramsey – Brentwood, TN)

Job summary: Dave Ramsey’s organization is all about helping people and giving them hope. We are a group of energetic, motivated EntreLeaders who absolutely love what we do. We are on a mission to change the nation, and we are looking for other like-minded, high-quality people to join us.

Marketing Coordinator (Septien Entertainment Group – Dallas, TX)

Job summary: We are a full turn key artist development center that trains and launches talent and we MUST have an experienced social media team behind them. Right candidate must must must know WordPress, and experienced in the top 3 graphic software programs. If you are a team player and can work with a great innovative fast forward music company, come join!

Marketing Operations Assistant (Line 6 – Calabasas, CA)

Job summary: Pandora is looking for an experienced Account Strategist who has a background in digital or radio advertising with a proven track record of building and maintaining strong client relationships. This individual will partner directly with the sales team to build strategic media partnerships while providing a highlevel of client service for assigned Advertisers, Agencies and internal Clients.

Event Logisitics Manager (House Of Blues – Boston)

Job summary: Responsible for the coordination and execution of all events conducted by the Sales Department

Social Media Producer (My Country Nation – Nashville)

Job summary: My Country Nation is looking for an exceptional Social Media Producer to lead all social media efforts for this growing digital platform. The ideal candidate will be a social media guru and lover of country music and country lifestyle with an assertive drive to take ownership of MyCN’s social channels, creating a unique voice and producing superior content that aligns with social media best practices across all platforms.

Marketing Manager (Sony – Miami)

Job summary: As part of the US Latin marketing team, the Manager, Marketing is responsible for the planning, development, pitching and execution of innovative marketing strategies to launch, brand and develop artists throughout the product lifecycle for assigned artist projects.

Campaign Coordinator (Bandsintown – NYC)

Job summary: We are looking for a Campaign Coordinator to join our Ad Ops Team based in our New York City headquarters. The Campaign Coordinator will be responsible for the day-to-day execution of our email marketing program. This role involves the creation, scheduling, deployment, and reporting of email materials.

Partner Marketing Lead (Spotify – NYC)

Job summary: As a member of the Partner Marketing team, part of the Consumer Marketing organization at Spotify, you will be responsible for driving go-to-market strategy and life-cycle marketing for priority global priority partners with the aim of achieving key acquisition, engagement and subscription metrics. This position requires experience planning /managing integrated marketing campaigns, excellent communications skills, and the ability to collaborate cross-functionally on all initiatives. Reports into the Global Director, Partner Marketing.

Digital Marketing Manager (UMG – Santa Monica, CA)

Job summary: Oversee and direct aspects of day-to-day digital management. Responsible for creating and executing digital marketing and promotional plans across all areas of online including portals and distribution partners, artist websites, social media, new technology, CRM, SEM/SEO, third party lifestyle, and e-commerce.  Responsible for nurturing and leveraging relationships with the artists and their management teams. Required to set goals and manage campaigns in an effort to optimize reach and revenue. Responsible for managing and interpreting departmental reports and partner data.

Sales/Marketing Operations Manager – Backstage (SonicBids – NYC)

Job summary: The role will report to the Vice President of Casting, who you will work with to strategize and execute a plan for acquiring and converting new leads for our talent-casting service, as well improving client retention. You will manage a small team of product evangelists (“casting specialists”) and be tasked with sourcing and acquiring new leads, focusing on growing our network of casting directors, filmmakers, and companies that have productions to cast – from major and indie films to plays, musicals, web-series, commercials, music videos, explainer videos, and more.

YouTube Channel Manager (Billboard/Hollywood Reporter – Los Angeles)

Job summary: As a YouTube Channel Manager, for both The Hollywood Reporter and Billboard’s YouTube channel(s), you should be comfortable working cross-functionally with colleagues across multiple disciplines to ensure our content is positioned for success, and our viewers enjoy the best experience possible. You should also expect to initiate and manage day-to-day operations and partner relationships (across talent, advertisers and YouTube itself), including fielding and prioritizing incoming video content; monitoring content trends and performance; fluidity with hands-on content management and mastering of Content ID; and creating periodic reports (external and internal) on video performance. Ensuring month over month growth of core YouTube KPIs including subscriber numbers and monetization, while also increasing awareness of and traffic to owned-and-operated video hubs will be key determinants of your success.

Marketing Coordinator (Allen & Heath – Newbury Park, CA)

Job summary: Execute PR & Social Media plans in close collaboration with the team at Allen & Heath HQ in the UK. Generate compelling stories which connect users with the brand; then disseminate the content through media, social media and case studies for the web site and email distribution. Support the growth of the Allen & Heath’s social networks and expand our end-user reach. Ensure the sales team and channel partners are equipped with the latest news and marketing tools to support their promotion of the brand and products in the field.

Indie Label Relations Director (Rhapsody – Seattle)

Job summary: You are a highly motivated, independent, analytical, creative self-starter with a knack for executing on various global initiatives amid an ever-changing environment. This role works alongside multiple company teams, including Licensing, Editorial/Social, Supply Chain, Business Intelligence, Royalty Accounting, Brand Marketing, PR, Business Development and Product Development, and demands the ability to work cross-organizationally with colleagues of various levels.

Social Media Marketing (Pull Over Music – Silicon Valley, CA)

Job summary: The Social Media Marketing will manage online and social media projects and channels .This individual must be an expert in boosting You tube views and Sound Cloud . The Social Media Marketing Intern will also coordinate monthly and weekly content development, scheduling and publishing.

Marketing Project Manager (Fader – NYC)

Job summary: The FADER is looking for a dynamic and strategic Project Manager. This is an opportunity for someone to make his or her mark in a successful and fast growing environment. Day to day responsibilities will include overseeing The FADER clients, executing branded events and content programs, coordinating activities between multiple internal departments, financial reporting and maintaining the overall health of client/agency relationships. Position will report to The FADER Marketing Director.

Music Marketing Manager (Hasbro – Burbank, CA)

Job summary: Hasbro Studios is seeking a Music Marketing Manager to serve as principal liaison with LBE licensees (new & existing) from the time a deal is executed until end of term of the license. The primary role of position is to handle development and production issues and communication between Hasbro and licensee, as well as internal Hasbro communications. The Individual will also develop efficient attraction approval process with LBE/Studio Creative Director, GBTs and outside consultants; managing approvals between Creative Director, GBTs and other parties.

Studio Manager (World Famous – Seattle)

Job summary: World Famous is seeking a Studio Manager to help us be as organized, smooth-functioning and welcoming as we are creative. This position is a mixture of executive assistant, admin duties as needed and overseeing client services. We are seeking a dynamic individual whose favorite thing in the world is to organize, someone who loves to keep things tidy, bring order to (mild) chaos, plan get-togethers, someone who takes great pride in how they treat guests, and also will work well within a fast-paced creative environment.

Supervisor, Music Department (Wayne State Univ – Detroit)

Job summary: Oversee the day-to-day workflow of the Music Department within the College of Fine, Performing and Communication Arts. This will be the key contact person for ensuring a smooth operation for those external constituents conducting business with the department as well for faculty and staff seeking assistance with the processes of internal business within the University.

Product Manager, Uber Music and Media (Uber – San Francisco)

Job summary: As PM lead of Uber Music & Media, you will lead design, implementation, and optimization of programs to create a rich music & media experience in Uber partner vehicles. You will build upon today’s implementation of rider-controlled music in cars, and work closely with Uber’s Business Development team and Media partners to explore and implement new ideas in this space. What can you do to truly personalize and differentiate the Uber experience? Your performance is measured both by the impact of the features & products you launch, and by your ability to work closely with and enhance the productivity of a high-performing cross-functional team that includes counterparts in Engineering, Design, Business Development, and Operations.

Public Relations Manager (Smith Center For The Performing Arts – Las Vegas)

Job summary: Responsible for maintaining awareness of The Smith Center brand and promoting performances and events through publicity and media relations efforts.

Project Manager, Sound Select Artist Relations (Red Bull – Santa Monica)

Job summary: Red Bull Sound Select is an artist development program that delivers the best in new music, supporting a group of curated artists through 200+ yearly events and festivals, in-studio collaborations with leading creators, distribution, and marketing from the Red Bull network. The program will be expanding into 7 new countries in 2016. The Project Manager, Red Bull Sound Select Artist Relations will oversee artist onboarding for 6 Red Bull Sound Select countries and manage 5 major artists campaigns each year. He/she will play a fundamental role in the longterm success of the program, as these artists will be core case studies for the program to build on in its international expansion. This is an opportunity to market artists without traditional music industry boundaries through Red Bull’s studio, producer, festival, and agency relationships; unique partnerships; and your and the artists’ creativity.

Marketing Coordinator (AltPress Media – Cleveland, OH)

Job summary: Alternative Press Magazine is seeking a smart, self-motivated and resourceful individual to join our team as our Marketing Coordinator. Our company is headquartered in Cleveland, Ohio and prospective candidates will preferably live in the general Northeastern Ohio area. Candidates should be highly organized and adaptable to our dynamic work environment. Qualified applicants will have had experience in similar marketing roles (preferably within the media and entertainment industry).

Director, Consumer Engagement (UMG – NYC)

Job summary: Lead, develop and execute consumer engagement and ecommerce campaigns in collaboration with UMG owned and associated labels. The Director will be the key point person at the label level for all direct to consumer activities, including but not limited to initial artist strategy, product development, marketing and eCommerce. This person must be the organizing force and leader in commercializing direct to consumer campaigns and other integrated artist rights (e.g. ecommerce, experiences, touring). This person must be skilled at influencing and collaborating with all label departments (product managers, digital marketing) and artist management, and will be responsible to organize, plan and collaborate with labels in the execution of marketing campaigns for artists not only across release and touring schedules, but also “off cycle” promotions of artist relevant commercialization opportunities. He/she will be responsible for overseeing and managing all D2C stores including identifying, planning and executing against revenue opportunities for stores, merchandise recommendations, pricing, design, social media, crm and other label marketing initiatives.

Account Strategist (Pandora – Seattle)

Job summary: Pandora is looking for an experienced Account Strategist who has a background in digital or radio advertising with a proven track record of building and maintaining strong client relationships. This individual will partner directly with the sales team to build strategic media partnerships while providing a high level of client service for assigned Advertisers, Agencies and internal Clients.

Music Publicist (Lafarmos PR and Branding – Los Angeles)

Job summary: We currently have an opening for the position of Music Publicist / Account Manager and are looking for an intelligent, independent creative thinker with an analytical approach and a proven track record working in music publicity. Our ideal candidate is an original thinker who brings something new to the table. This individual must have a strong passion for the entertainment field (music in particular) and be able to professionally communicate with clients, journalists and other industry professionals.

Director of Marketing (LiveNation – Atlanta)

Job summary: The Marketing Director is responsible for the advertising and marketing of all events in Atlanta and Alabama including events at Philips Arena, Infinite Energy Arena, Fox Theatre, Cobb Energy Performing Arts Centre, Lakewood Amphitheatre, Chastain Park Amphitheatre (Concert Series), Oak Mountain Amphitheatre, Music Midtown Festival and all outer market shows in Georgia and Alabama.

Categories
News

4 Ways to Be More Proactive With Your Band’s Publicity

The following post is the latest in our ongoing collaboration series with the fine folks at Sonicbids.

Music PR is not easy. It’s a lot of work and is usually best left to a professional publicist. But sometimes, due to lack of funds, difficulty finding the right fit in terms of person or firm, or the desire to just get ‘er done on your own can dictate your decision to take matters into your own hands and do your own publicity (which can actually help you eventually find that ever-elusive PR rep).

There are many things you can do to be proactive with your band’s publicity if you’re not yet ready or able to hire someone. And even when you reach the point where you need to hand the reigns over to someone, there are little things you can do to make sure that the transition is smooth.

1. Make friends with local media

Know your market, know your scene, know your media. Make friends with local radio DJs, the music writers, and the music bloggers. Invite them to your shows. Make sure they get a copy of your music with a personal note. Stay in touch with them. Reach out even when you have nothing to promote. Make that relationship rock solid so that the local media can feel like they have ownership. They will stick with you forever.

2. Combine tenacity with creativity

You are the most passionate person about your music. Why not funnel that passion into action, by messaging radio stations, writers, or editors? Come up with an efficient pitch and send it via social media or email. Be nice. Follow up. Come up with an interesting angle and make them an offer (aka, a pitch) that they can’t refuse. Be creative. If you’re touring cross-country using discarded vegetable oil from restaurants, let news or environmental outlets know as much. There might be a story there. Anything “different” is a possible angle, so explore it.

3. Use the buddy system

If you have a good friend who’s gregarious and is enmeshed in your market and scene, ask them to perhaps tackle some PR tasks for you in exchange for a few bucks, lifetime free admission to your shows, a finder’s fee, or a delish dinner at the nicest restaurant in town. If said person is hungry like you’re hungry, it’s a win-win for both of you.

4. Vet, vet, vet

No, I don’t mean the animal doctor, either. If you’ve decided that you can no longer pitch yourself and follow up with the media because you have to tour and write music, you should vet about 10 potential publicists or firms. Look at their client roster. Look at their Facebook updates, where many of them post clips of their work. Look at their testimonials. Look at how what they do meshes with what they do. Reach out.

Those are the four easiest things you can do to be proactive with your band’s PR when you’re doing it on your own. These practices will also help prepare you to hand over the keys when the time is right.

Amy Sciarretto has 20 years of print and online bylines, from Kerrang to Spin.com to Revolver to Bustle, covering music, beauty, and fashion. After 12 years doing radio and publicity at Roadrunner Records, she now fronts Atom Splitter PR, her own boutique PR firm, which has over 30 clients. She also is active in animal charity and rescue.

Categories
News

5 Ways To Ensure Your Band Is Making The Most Of Instagram

Instagram has long been the go-to platform for anyone hoping to share photos and short videos of their lives with the internet, but in recent weeks the company has gone to new lengths improve brand relations and provide long-desired improvements to their platform (account toggling, video view counts). Social media tips and tricks are talked to death as is, but considering these new innovations now seems as good a time as any for a quick refresher on how artists can make the most of their IG marketing efforts. Whether you’re new to the platform (which probably means you’re also a new artist – HELLO!) or simply trying to figure out if having an IG account even matters for your musical endeavors, the followings tips offer easy to apply techniques that we guarantee will deliver results.

Strategize first, post second.

Your band or solo music account is not your personal account and it should not be treated as such. Where the former offers spontaneous insight into your life, the latter needs to offer a far more focused look at your life. Before you can begin to do that in a meaningful way you should first decide what it is you want the world to see and how you want those images to reflect the music you create. Who are you as an artist? What do you represent? Be real with your audience and those who connect will engage regularly in the content you share. More importantly, they feel as if they know you in a way simply hearing your art does not allow.

When you do post, make sure you provide fans with quality content

The basic outline for musicians on Instagram is the same everywhere you look, and that’s because it works. You want to share your journey from the bottom to the top, along with all the highs and lows that ensure in between. You want to share the place where you write, the studio where you record, life in your van (be careful on this one), life on stage, life in the green room (this one too), and the day you make your big signing announcement, as well as various newsworthy tidbits like tours and song premieres. Your brand’s Instagram should sell your music through photos and video the way your music sells people when they hear it through speakers or headphones. This is the visual representation of yourself as an artist, and as more users begin to follow each post’s impact on your overall image will grow in perpetuity.

As always, communication is key.

Did you really think you could get away with simply posting images and videos on Instagram? Fans are going to react to the things you post and you should respond whenever possible. Talk to the people who care enough to talk to you (except the haters – never engage those trolls), and be sure to @them so they know you are speaking directly to them despite being connected solely through the internet.

Use meaningful hashtags. Yes, hashtags can and should have meaning.

We’ve all had our fair share of fun with #silly and #meaningless hashtag use, but if you want to make the most of your Instagram following you would be wise to take the pound sign a bit more serious moving forward. A hashtag can make people aware of a new album, tour, single, or any other development you could hope to market. 

Hashtags can also bring people together. Take defunct emo rock deities My Chemical Romance, for example. Their fans, the creatively named MCRmy, uses #MCRmy whenever posting about the band online. Fans then use this hashtag to connect with others who enjoy the group, which in turns strengthens the fan base as a whole. Black Veil Brides’ fans have used a similar technique, with followers of that group posting #BVBarmy in their tweets and IG posts. Again, fans connect with each other while also sharing fun or meaningful media related to the group. The brand is spread, as is news about new albums and tours, all while fans are connecting with one another and developing a community built upon mutual admiration for the band. Everyone wins!

Make your Instagram a unique destination

While Ingstgram does allow users to share posts on other social media platforms it’s important to remember that not everyone will be connected with your brand on every site or app. With that mind, you should make an effort to treat each online community as its own hub for your group. Do not assume the people on Facebook know about the promotion you have on your IG and do not assume people on IG will want to give you a ‘Like’ on Facebook. Some of them probably don’t even have a Facebook! 

Make your IG community a unique place to engage with your music and fans will begin to view it as something special, which it is. This will aide in developing your online community, as well as increase overall engagement with your audience. It also means more work, but it’s worth it.

James Shotwell is the Marketing Coordinator for Haulix. He is also a professional entertainment critic, covering both film and music, as well as the co-founder of Antique Records. Feel free to tell him you love or hate the article above by connecting with him on Twitter. Bonus points if you introduce yourself by sharing your favorite Simpsons character.

Categories
Job Board News

Music Industry Job Board (2/14/16)

A lot has been written about the supposed dire state of the music industry, but truth be told there are a number of successful and growing companies, including record labels, that are thriving in 2016. In this column we bring together every job opening we can find from the companies responsible for building the future of the business and present them to you, our reader, in hopes of aiding you on your journey to join the global music industry professional family.

Each week we scour the internet for the latest and greatest job postings throughout the music industry. You can help us better serve our community by sending any job openings you find or have to james@haulix.com. Be sure to include the name of the company hiring, a detailed description of the position being offered, a desired start date, contact information, and any additional supplemental information you feel may be needed.

New openings:

Public Relations Manager (Smith Center For The Performing Arts – Las Vegas) 

Job summary: Responsible for maintaining awareness of The Smith Center brand and promoting performances and events through publicity and media relations efforts.

Project Manager, Sound Select Artist Relations (Red Bull – Santa Monica) 

Job summary: Red Bull Sound Select is an artist development program that delivers the best in new music, supporting a group of curated artists through 200+ yearly events and festivals, in-studio collaborations with leading creators, distribution, and marketing from the Red Bull network. The program will be expanding into 7 new countries in 2016. The Project Manager, Red Bull Sound Select Artist Relations will oversee artist onboarding for 6 Red Bull Sound Select countries and manage 5 major artists campaigns each year. He/she will play a fundamental role in the longterm success of the program, as these artists will be core case studies for the program to build on in its international expansion. This is an opportunity to market artists without traditional music industry boundaries through Red Bull’s studio, producer, festival, and agency relationships; unique partnerships; and your and the artists’ creativity.

Marketing Coordinator (AltPress Media – Cleveland, OH) 

Job summary: Alternative Press Magazine is seeking a smart, self-motivated and resourceful individual to join our team as our Marketing Coordinator. Our company is headquartered in Cleveland, Ohio and prospective candidates will preferably live in the general Northeastern Ohio area. Candidates should be highly organized and adaptable to our dynamic work environment. Qualified applicants will have had experience in similar marketing roles (preferably within the media and entertainment industry).

Director, Consumer Engagement (UMG – NYC) 

Job summary: Lead, develop and execute consumer engagement and ecommerce campaigns in collaboration with UMG owned and associated labels. The Director will be the key point person at the label level for all direct to consumer activities, including but not limited to initial artist strategy, product development, marketing and eCommerce. This person must be the organizing force and leader in commercializing direct to consumer campaigns and other integrated artist rights (e.g. ecommerce, experiences, touring). This person must be skilled at influencing and collaborating with all label departments (product managers, digital marketing) and artist management, and will be responsible to organize, plan and collaborate with labels in the execution of marketing campaigns for artists not only across release and touring schedules, but also “off cycle” promotions of artist relevant commercialization opportunities. He/she will be responsible for overseeing and managing all D2C stores including identifying, planning and executing against revenue opportunities for stores, merchandise recommendations, pricing, design, social media, crm and other label marketing initiatives.

Account Strategist (Pandora – Seattle) 

Job summary: Pandora is looking for an experienced Account Strategist who has a background in digital or radio advertising with a proven track record of building and maintaining strong client relationships. This individual will partner directly with the sales team to build strategic media partnerships while providing a high level of client service for assigned Advertisers, Agencies and internal Clients.

Music Publicist (Lafarmos PR and Branding – Los Angeles) 

Job summary: We currently have an opening for the position of Music Publicist / Account Manager and are looking for an intelligent, independent creative thinker with an analytical approach and a proven track record working in music publicity. Our ideal candidate is an original thinker who brings something new to the table. This individual must have a strong passion for the entertainment field (music in particular) and be able to professionally communicate with clients, journalists and other industry professionals.

Director of Marketing (LiveNation – Atlanta) 

Job summary: The Marketing Director is responsible for the advertising and marketing of all events in Atlanta and Alabama including events at Philips Arena, Infinite Energy Arena, Fox Theatre, Cobb Energy Performing Arts Centre, Lakewood Amphitheatre, Chastain Park Amphitheatre (Concert Series), Oak Mountain Amphitheatre, Music Midtown Festival and all outer market shows in Georgia and Alabama.

Channel Marketing Manager (Deezer – Denver)

Job summary: You will join the US Marketing Team to manage existing and build strategic partnerships. To achieve our goal of increasing our footprint in the US and increase the number of subscribers, we want to grow Deezer distribution through the telecom channel.

Project Manager-Touring (LiveNation – Beverly Hills)

Job summary: Live Nation is seeking a qualified individual for a Project Manager position.  This detail oriented position requires excellent organizational skills, professional interaction with management personnel, vendors, clients of all levels, an ability to work efficiently, accurately and effectively under pressure, and ability to complete and prioritize tasks in a timely manner.  The ideal candidate will have proven experience in staff supervision and recruitment, and customer service.  The ability to communicate with respect and diplomacy across all levels of business is essential to this position.  Maintaining knowledge of current ticketing trends in entertainment industry is an essential element to this position.  

Music Manager (Barnes & Noble – NYC)

Job summary: As a Music Manager, you are responsible for the daily operations of the Music/DVD Department, ensuring that they are consistent with our bookselling culture, world-class customer service focus, digital initiatives, and operating and merchandising standards. You assist with interviews and in the development and evaluation of music sellers. You foster an employee-centric environment and focus the team on maximizing sales and productivity.

Sr. Manager, Strategic Partnerships (Pandora – Oakland)

Job summary: The Sr. Manager, Strategic Partnerships is a key member of the Strategic Partnerships team within the Brand Marketing department.  This role will be responsible for creating relationships and programs with brands that put Pandora in new categories and conversations and enhance our brand equity with specific audiences.  Reporting to the Director, Strategic Partnerships within the Brand Marketing organization, this person will execute brand partnership projects from initial evaluation through completion, maintaining senior level marketing finesse and client management throughout the process.

Marketing Manager (Harmonix – Cambridge, MA)

Job summary: Reporting to the Vp Of Marketing, the Harmonix Marketing Manager will sit at the heart of marketing Harmonix products. As the central strategist and go to market expert for each product the Marketing Manager will be responsible for building and executing their marketing plan for their assigned titles.

Music Department Coordinator (George Washington University – Washington D.C.)

Job summary: The role of Department Coordinator is to organize, execute, and complete department needs. This includes scheduling, registration of students, the management and promotion of department events through email blasts, posters and program design. Additionally, this position works with prospective students, providing information about the department and the Presidential Scholarship in the Arts which includes coordinating the scholarship applicants and audition weekend.

Product Owner, Notifications and Marketing Automation (Spotify – NYC)

Job summary: Spotify is creating the world’s most personalized music service, and the way we communicate to listeners is an integral part of that goal. In support of this mission, we’re hiring a Product Owner for our marketing automation and notifications platform. The objective is to reach the right user with the right message at the right time, helping them discover music or enjoy a great listening session.

Marketing Director (Sony Music – Nashville)

Job summary: Provide key input into development of strategic and tactical marketing campaigns. Serve as project manager. Communicate with artist management. Provide budget oversight. Evaluate effectiveness of campaign

Festival Specialist (Red Bull – Atlanta)

Job summary: The Festival Specialist is responsible for assisting the Festival Manager in all aspects of their role’s business scope. This includes the development, management, production and success of all business unit (BU) sponsored music festivals; as well as assisting cross-functionally with On-Premise Marketing on large scale and big moment activations. The ideal candidate should be passionate about live event production, experiential marketing, festivals and both the nightlife & music scenes. This position will operate cross functionally with On-Premise Marketing/Sales, Culture Marketing, Operations, Activations, Consumer Collecting, Brand, Key Accounts and outside vendors to drive Red Bull’s relevance within the festival landscape. The Festival Specialist will ensure quality event execution at larger A-Top festivals/image building events as well as leading the development and on-site execution of select A-Image and A-Volume festivals/events including multi-city tours.

Digital Advertising Coordinator (Orchard – NYC)

Job summary: The Orchard seeks an enthusiastic individual for the Digital Advertising Department with a passion for music, film, video, and other media. This passion must be personal, but also exist as an academic interest in how these media are positioned within culture. To continue to advance our groundbreaking services to clients and owned/operated properties, You will report directly to the Director of Digital Advertising.

Event Crew/Activation Specialist (CMG Miami Radio – Miami)

Job summary: Cox Media Group – Miami Radio has two part times positions for an Event Crew/Activation Specialist. Are you pursuing a career in Communications, Media, and/or Marketing? We are looking for outgoing, hard working and creative individuals to join our Marketing/ Promotions team.  Responsibilities include working on location at radio station events, live broadcasts, interacting with listeners, social media activation and clerical duties. Knowledge in video recording, editing and Photoshop are a plus. Ideal candidate is energetic, efficient and capable of multi-tasking in a lively fast paced environment. We are seeking a highly results oriented and talented individual with a passion for original entertainment to join our growing marketing team. The right candidate will be a team player who takes initiative with excellent written and verbal communication skills. All employees are expected to bring a positive attitude to the work place and be cheerful, cooperative and productive and to perform other such duties as may be required for the efficient operations of the stations.

Consumer Engagement Operations Manager (Universal – NYC)

Job summary: Universal Music Group is seeking a Manager, Consumer Engagement Operations to manage and support creation and operational execution of consumer engagement campaigns, products, D2C stores and marketing campaigns.  The Manager will be the first line of command for the UMG Consumer Engagement Operations team in all D2C projects assigned, including involvement in artist strategy, product development, marketing and ecommerce, and help with collaboration with label departments (product managers, digital marketing, and artist management, etc.) during the release setup.  He/she will be responsible for overseeing and managing operational details associated with all D2C stores.

Director, Music Supervision & Partnership Marketing (Harmonix – Los Angeles)

Job summary: Harmonix is looking for a music supervisor and music business expert, who has sophisticated knowledge of the music industry and who will be responsible for securing music/artist participation for inclusion in the game, add-on content, advertisements, trailers, promos, partnerships or any other form of visual media. The ideal candidate will act as the liaison for Harmonix with the music community. The role also includes engaging the music community from a marketing partnership perspective in order to leverage the artist/music in the games to create additional exposure and marketing opportunities. The level of partner participation varies from social posts by artists and gaming partners to in-game artist participation, live performances, advertisements, retail executions, etc. The music marketing partnership director will be responsible for fulfilling all marketing needs and driving execution from a music perspective.

Associate Director Of Marketing (Florida Grand Opera – Miami)

Job summary: As part of our new vision for the future, we are looking for an excellent, aggressive, career-minded professional for the position of Associate Director, Public Relations for Florida Grand Opera. Ideal candidates will have a strong knowledge of opera, a minimum of four years’ work experience in opera public relations or a closely related industry, as well as a Bachelor’s degree. Personal strengths must include strong attention to detail, knowledge of opera, hands-on experience with social media, and strong verbal and written communication skills. Ideal candidates will be self-directed, able to work independently and bi-lingual in English and Spanish.

Marketing Manager (TICKETON – Los Angeles, CA)

Job summary: We are actively looking for a self-motivated Box Office & Client Service Coordinator. This detail oriented position requires excellent organizational skills, professional interaction with management personnel, vendors, clients of all levels. The ideal candidate will have proven experience in ticketing software, client and customer service service. This position will oversee the day to day operations of the Box Office Department within the scope of generally accepted procedures and practices for a major clients nationwide.

Assistant Music Manager (Nike – NYC)

Job summary: Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike’s innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.

Marketing and Communications Associate (Austin Opera – Austin, TX)

Job summary: The Marketing and Communications Associate is responsible for facilitating and overseeing the execution of all marketing and communications functions for the organization, with an emphasis on digital marketing. The Associate reports directly to the Marketing and Communications Strategist and interacts with web developers, graphic designers and other vendors that are identified by the organization to work on select projects.

Team Coordinator (Caroline/UMusic – Hollywood, CA)

Job summary: The ideal candidate will have Music or Entertainment experience and have experience supporting an SVP, GM or other high-level executive with discretion and confidentiality. Must be very efficient and highly attuned to the smallest of details. Multi-tasking and working on tight deadlines in a high pressure environment is crucial. No task is too small and no challenge too great. A “can-do” attitude is essential.

Account Executive (KCRW – Santa Monica, CA)

Job summary: In this outside sales position you will sell radio sponsorship messages, digital media and event sponsorships. An account executive in public media is similar to that of a salesperson in commercial broadcasting or local print media. In this consultative sales role you will make cold-calls to decision makers at local businesses, meet with them to understand their marketing needs and develop proposals that offer marketing solutions to help them grow their businesses. This is a full life cycle sales position in that you will prospect, conduct needs assessments, create and present proposals, close the deal, write copy and service the account. You will focus on developing new business while managing and growing an account list.

Assistant General Manager (Warner Theater – Washington DC)

Job summary: Full responsibility for all aspects of assisting with venue business operations. Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

Coordinator Music (Paramount – Hollywood)

Job summary: his position is responsible for coordinating and executing daily operations for Vice President, Motion Picture Music & Marketing, which are vital to the Department’s general workflow.

Music Publisher Relations (Apple – Santa Clara Valley, CA)

Job summary: This role in Apple Music and in iTunes is working with music publishers. Music publishers supply the songs that we all enjoy listening to in Apple Music. Your job will be to work with the publishers to develop the processes and systems and reports we need to make sure the songwriters around the world get paid for their work. It is a business critical role and you’ll need to be entrepreneurial, quick to turn around solutions to our partners and accurate in everything you do.

Marketing Director (Splice – NYC)

Job summary: We are looking for a marketing manager to join our team in NYC to run growth marketing initiatives for one of our products, Splice Sounds.  You will be responsible for driving new customer acquisition through planning, execution, and monitoring of marketing initiatives.  The ideal candidate will have experience growing sales at a consumer e-commerce startup.  Knowledge of music creator tools or music production appreciated but not required.

Marketing Coordinator (Beatport – Denver)

Job summary: Beatport is looking for a Marketing Coordinator to join our team. You will work with a cross-functional and will be responsible for coordinating, launching, and driving marketing projects along the critical path to completion.

Categories
Job Board News

Music Industry Job Board (1/31/16)

A lot has been written about the supposed dire state of the music industry, but truth be told there are a number of successful and growing companies, including record labels, that are thriving in 2016. In this column we bring together every job opening we can find from the companies responsible for building the future of the business and present them to you, our reader, in hopes of aiding you on your journey to join the global music industry professional family.

Each week we scour the internet for the latest and greatest job postings throughout the music industry. You can help us better serve our community by sending any job openings you find or have to james@haulix.com. Be sure to include the name of the company hiring, a detailed description of the position being offered, a desired start date, contact information, and any additional supplemental information you feel may be needed.

New openings:

Marketing Director (Sony Music – Nashville)

Job summary: Provide key input into development of strategic and tactical marketing campaigns. Serve as project manager. Communicate with artist management. Provide budget oversight. Evaluate effectiveness of campaign

Festival Specialist (Red Bull – Atlanta) 

Job summary: The Festival Specialist is responsible for assisting the Festival Manager in all aspects of their role’s business scope. This includes the development, management, production and success of all business unit (BU) sponsored music festivals; as well as assisting cross-functionally with On-Premise Marketing on large scale and big moment activations. The ideal candidate should be passionate about live event production, experiential marketing, festivals and both the nightlife & music scenes. This position will operate cross functionally with On-Premise Marketing/Sales, Culture Marketing, Operations, Activations, Consumer Collecting, Brand, Key Accounts and outside vendors to drive Red Bull’s relevance within the festival landscape. The Festival Specialist will ensure quality event execution at larger A-Top festivals/image building events as well as leading the development and on-site execution of select A-Image and A-Volume festivals/events including multi-city tours.

Digital Advertising Coordinator (Orchard – NYC) 

Job summary: The Orchard seeks an enthusiastic individual for the Digital Advertising Department with a passion for music, film, video, and other media. This passion must be personal, but also exist as an academic interest in how these media are positioned within culture. To continue to advance our groundbreaking services to clients and owned/operated properties, You will report directly to the Director of Digital Advertising.

Event Crew/Activation Specialist (CMG Miami Radio – Miami) 

Job summary: Cox Media Group – Miami Radio has two part times positions for an Event Crew/Activation Specialist. Are you pursuing a career in Communications, Media, and/or Marketing? We are looking for outgoing, hard working and creative individuals to join our Marketing/ Promotions team.  Responsibilities include working on location at radio station events, live broadcasts, interacting with listeners, social media activation and clerical duties. Knowledge in video recording, editing and Photoshop are a plus. Ideal candidate is energetic, efficient and capable of multi-tasking in a lively fast paced environment. We are seeking a highly results oriented and talented individual with a passion for original entertainment to join our growing marketing team. The right candidate will be a team player who takes initiative with excellent written and verbal communication skills. All employees are expected to bring a positive attitude to the work place and be cheerful, cooperative and productive and to perform other such duties as may be required for the efficient operations of the stations.

Consumer Engagement Operations Manager (Universal – NYC) 

Job summary: Universal Music Group is seeking a Manager, Consumer Engagement Operations to manage and support creation and operational execution of consumer engagement campaigns, products, D2C stores and marketing campaigns.  The Manager will be the first line of command for the UMG Consumer Engagement Operations team in all D2C projects assigned, including involvement in artist strategy, product development, marketing and ecommerce, and help with collaboration with label departments (product managers, digital marketing, and artist management, etc.) during the release setup.  He/she will be responsible for overseeing and managing operational details associated with all D2C stores.

Director, Music Supervision & Partnership Marketing (Harmonix – Los Angeles) 

Job summary: Harmonix is looking for a music supervisor and music business expert, who has sophisticated knowledge of the music industry and who will be responsible for securing music/artist participation for inclusion in the game, add-on content, advertisements, trailers, promos, partnerships or any other form of visual media. The ideal candidate will act as the liaison for Harmonix with the music community. The role also includes engaging the music community from a marketing partnership perspective in order to leverage the artist/music in the games to create additional exposure and marketing opportunities. The level of partner participation varies from social posts by artists and gaming partners to in-game artist participation, live performances, advertisements, retail executions, etc. The music marketing partnership director will be responsible for fulfilling all marketing needs and driving execution from a music perspective. 

Associate Director Of Marketing (Florida Grand Opera – Miami) 

Job summary: As part of our new vision for the future, we are looking for an excellent, aggressive, career-minded professional for the position of Associate Director, Public Relations for Florida Grand Opera. Ideal candidates will have a strong knowledge of opera, a minimum of four years’ work experience in opera public relations or a closely related industry, as well as a Bachelor’s degree. Personal strengths must include strong attention to detail, knowledge of opera, hands-on experience with social media, and strong verbal and written communication skills. Ideal candidates will be self-directed, able to work independently and bi-lingual in English and Spanish.

Marketing Manager (TICKETON – Los Angeles, CA)

Job summary: We are actively looking for a self-motivated Box Office & Client Service Coordinator. This detail oriented position requires excellent organizational skills, professional interaction with management personnel, vendors, clients of all levels. The ideal candidate will have proven experience in ticketing software, client and customer service service. This position will oversee the day to day operations of the Box Office Department within the scope of generally accepted procedures and practices for a major clients nationwide.

Assistant Music Manager (Nike – NYC)

Job summary: Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike’s innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.

Marketing and Communications Associate (Austin Opera – Austin, TX)

Job summary: The Marketing and Communications Associate is responsible for facilitating and overseeing the execution of all marketing and communications functions for the organization, with an emphasis on digital marketing. The Associate reports directly to the Marketing and Communications Strategist and interacts with web developers, graphic designers and other vendors that are identified by the organization to work on select projects.

Team Coordinator (Caroline/UMusic – Hollywood, CA)

Job summary: The ideal candidate will have Music or Entertainment experience and have experience supporting an SVP, GM or other high-level executive with discretion and confidentiality. Must be very efficient and highly attuned to the smallest of details. Multi-tasking and working on tight deadlines in a high pressure environment is crucial. No task is too small and no challenge too great. A “can-do” attitude is essential.

Account Executive (KCRW – Santa Monica, CA)

Job summary: In this outside sales position you will sell radio sponsorship messages, digital media and event sponsorships. An account executive in public media is similar to that of a salesperson in commercial broadcasting or local print media. In this consultative sales role you will make cold-calls to decision makers at local businesses, meet with them to understand their marketing needs and develop proposals that offer marketing solutions to help them grow their businesses. This is a full life cycle sales position in that you will prospect, conduct needs assessments, create and present proposals, close the deal, write copy and service the account. You will focus on developing new business while managing and growing an account list.

Assistant General Manager (Warner Theater – Washington DC)

Job summary: Full responsibility for all aspects of assisting with venue business operations. Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

Coordinator Music (Paramount – Hollywood)

Job summary: his position is responsible for coordinating and executing daily operations for Vice President, Motion Picture Music & Marketing, which are vital to the Department’s general workflow.

Music Publisher Relations (Apple – Santa Clara Valley, CA)

Job summary: This role in Apple Music and in iTunes is working with music publishers. Music publishers supply the songs that we all enjoy listening to in Apple Music. Your job will be to work with the publishers to develop the processes and systems and reports we need to make sure the songwriters around the world get paid for their work. It is a business critical role and you’ll need to be entrepreneurial, quick to turn around solutions to our partners and accurate in everything you do.

Marketing Director (Splice – NYC)

Job summary: We are looking for a marketing manager to join our team in NYC to run growth marketing initiatives for one of our products, Splice Sounds.  You will be responsible for driving new customer acquisition through planning, execution, and monitoring of marketing initiatives.  The ideal candidate will have experience growing sales at a consumer e-commerce startup.  Knowledge of music creator tools or music production appreciated but not required.

Marketing Coordinator (Beatport – Denver)

Job summary: Beatport is looking for a Marketing Coordinator to join our team. You will work with a cross-functional and will be responsible for coordinating, launching, and driving marketing projects along the critical path to completion.

Marketing Associate- Extreme (Sony – Santa Monica, CA)

Job summary: The Marketing Associate’s focus is front-line contact with clients and assisting the team in servicing the diverse needs of our professional music user clients. This involves contacting clients via email, telephone and in person on a day to day basis and all other aspects of client relations.

User Acquisition (Marketing) Associate (Backstage – NYC)

Job summary: At Backstage, we’re focused on providing the best career platform and marketplace to match actors and performers with talent seekers.The marketing team at Backstage is responsible for building brand awareness, focusing on growth and retaining our user base of performers. We are looking for a creative, technical, strategic and analytical marketing professional to join the team as our Marketing Associate. The role will report to the Vice President and Digital Director of Backstage and will work closely with product, marketing, engineering, and content teams across the business.You will be tasked with demand generation, traffic growth, strategic partnerships and conversion optimization using inbound and outbound marketing tactics. You will set up and use comprehensive analytics to support your strategy and execution of user growth. As a company we really value problem solvers and being able to learn a new technical skill (in a day).

Concert Promoter (The Brain Trust – Boston)

Job summary: Want to go to concerts and live music shows in the Boston area for FREE, while developing your resume and work experience in the marketing or music industry? The Brain Trust is looking for music lovers in the Boston area who are interested in doing concert promotion in exchange for FREE admission to a wide variety of quality live music events. Promotion can include online posts, as well as hanging up flyers in your neighborhood.

Artist Manager (O-Town Records – Orlando)

Job summary: O-Town Music Group is seeking an Artist & Repertoire Manager. A&R Managers are creative people with good business skills and a solid understanding of the music marketplace. It is not enough to like the music, an A&R Manager needs an excellent knowledge of the contemporary music scene and to understand what sells.The main job is picking acts that will be successful and then working with the act to find the right producers and writers. The process is very much a nurturing one to ensure the band or solo artist impacts at the right time with the right material. Besides scouting for new artist the a&r manager also manages the current roster of artist. Duties include booking performances for artist, updating social media for artist,booking tv appearances and publicity for artist, booking recording studios for artist and much more.

Digital Sales & Marketing Coordinator (Naxos of America – Franklin, TN)

Job summary: Naxos of America is hiring a full time Digital Sales & Marketing Coordinator position who will report to the Director of Digital Sales. The candidate will do a variety of tasks such as helping manage and organize new release information, curating playlists, organizing and prepping marketing plans as well as digital sales reports.

Music Licensing Representative (Naxos Of America – Franklin, TN)

Job summary: Our ideal candidate has a passion for constantly finding new music, a working knowledge of the classical music genre, a strong and proven sales background, and a desire to discover new licensing opportunities day in and day out. Strong communication skills, knowledge of U.S. copyright law (as it pertains to sound recordings/musical compositions), and the confidence required to effectively communicate with clients, music supervisors, and industry leaders is a must.

Sales Coordinator (LiveNation – Chicago)

Job summary: Across multiple live music venues, the Premium Seat Sales Coordinator assists the Director of Premium Seat Sales and the team. Premium Seat Sales is responsible for generating Premium Seat revenue which may include box suites, season tickets, PSLs, some hospitality events and other revenue-generating programs as added to portfolio of menu items to sell. Packages and inventory will be specific to assigned venue(s).

Account Director (Universal Music Group – NYC)

Job summary: Account Director for central brand partnership team will work with executives on the team to develop, manage and execute project outlines and schedules, assist with the planning and management of high profile corporate and sponsorship events, and conduct research and analyses on Fortune 500 brands. The person will help create innovative marketing concepts, support team in preparing client pitches and build brand proposals utilizing key metrics and success measurements.

Publicity & Marketing Assistant (Sideways Media – Los Angeles)

Job summary: Join the Sideways team as a publicity & marketing assistant. You should be online savvy and familiar with the online music and media space. This is a detail-oriented position where you will be responsible for the management and communication of information to not only the media, but to clients as well. Work from the heart of Silver Lake in an easy-going, fun workplace for a variety of local and national musicians, record labels, management companies and brands.

Digital Marketing Manager (SonicBids – Brooklyn, NY)

Job summary: Aggressively grow the number of musicians and opportunity owners that use Sonicbids as their solution to landing and booking live gigs, with a focus on CPA / LTV across all channels.

Campaign Manager (Pandora – Minneapolis)

Job summary: Pandora is looking for an experienced Campaign Manager who has a background in digital or radio advertising with a proven track record of building and maintaining strong client relationships. This individual will partner directly with the sales team to build strategic media partnerships while providing a high-level of client service for assigned Advertisers, Agencies and internal Clients.  

Marketing Coordinator (Beatport – Denver, CO)

Job summary: Beatport is looking for a Marketing Coordinator to join our team. You will work with a cross-functional and will be responsible for coordinating, launching, and driving marketing projects along the critical path to completion.

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