Thanks to a partnership with Shopify, Spotify’s effort to become the one-stop shop for artists online is inching closer to completion.
Spotify just announced its integration with Shopify e-commerce stores. Anyone with a Shopify store can now display and sell merchandise on their Spotify profile page. Yes, everyone. Even you.
Selling merch isn’t just about commerce; it’s about connection, too. Shane Cody, drummer for the Indiana-bred alternative/indie band Houndmouth, recognizes it as an important part of the fan experience:
“Merch is a connection to the fans on a tangible level. Our music is the emotional connection, [so] sharing both on Spotify is essential.”
And when Houndmouth’s new album, Good For You, drops on Nov. 5, they’ll make the most of the release moment by featuring new merch on their artist profile.
Shopify makes it simple for artists and their teams to manage inventory and control which featured items on their profiles. (For example, out-of-stock items get automatically removed from your profile.) As soon as you’re ready to drop new merch, you’ll immediately be able to share it with fans and capitalize on your release moments so that they can browse your merch while they stream your new music.
“For many fans, Spotify is the primary way they interact with an artists’ music, and we are excited to give artists a new way to capitalize on that moment. We want to provide artists with as many resources as possible to help turn listeners into fans, fans into superfans and, ultimately, help artists earn more…”
Camille Hearst, Head of Spotify for Artists.
How to Connect Shopify with Spotify for Artists:
You need to connect your Shopify store to an artist before you can list merch on your artist profile. (Note: You’ll need your Shopify store login info for this.)
Enter your Shopify store URL and click LINK SHOP. (Tip: This is the URL in the address bar when you’re on your Shopify store, e.g. “your-store-name.myshopify.com”.)
Log in to Shopify, then follow the steps to set up your accounts. (Note: You’ll get prompted to Add sales channel, accept the terms, and choose the artist you want to link your shop to.)
How to Publish Merch to Spotify for Artists:
Once your Shopify store’s connected, you can publish up to 250 merch items from Shopify to Spotify for Artists. You can then choose up to 3 of these items to show on your artist profile.
Log in to Shopify.
Go to Settings.
Click Products, then All products.
Choose a product. (Note: Check the product uses plain text and static images for the description and media.)
Click Manage next to SALES CHANNELS AND APPS.
Make sure Spotify is checked, then click Done.
Click Save at the top of the product page.
How to Add Merch:
If you add more merch to your Shopify store in the future, publish it to Spotify for Artists to list it on your artist profile. — Once your merch is published from Shopify, you can pick up to 3 items to list on your artist profile.
Log in to artists.spotify.com.
Go to Profile.
Click Merch.
Click ADD TO SHOP on the merch you want to show on your profile.
Your merch appears on your profile in the order you add it. To re-order merch, remove it all, then add it again in the order you want.
You can remove merch any time to add different merch to your artist profile. Out of stock items get automatically removed from your profile.
That’s it! You are a short amount of time away from making your merchandise available on the world’s biggest streaming platform. What are you waiting for?
The value of music diminishes further with each passing year, but merchandising lasts forever. Let’s look at why merch matters more than ever.
The value of recorded music is at an all-time low. Anyone making livable wages from music alone in 2021 is doing so through a combination of luck, talent, and utilizing every distribution method available to them. Artists are no longer looking for one paycheck for their music every month, but several. Musicians may make a little from physical sales, then a little more from streaming. There are also digital sales and revenue generated from music videos and other album components that exist on various platforms around the globe. The number of revenue streams varies from artist to artist, but the low payout rarely does.
It’s no great secret that most musicians making a living in music today do so largely through merchandise sales. You can include ticket sales if you want, but generally speaking, merchandise is where artists make the bulk of their income. A single shirt sold for $20 at a concert can generate more revenue for an artist than 10,000 streams of any single song on any of the leading streaming platforms. The sale of a sweatshirt can do even more.
While most musicians do a fair job of creating and making merchandise available to their fans, many are thinking too small when it comes to the possibilities of their brand. The digital age provides many opportunities for artists at every level of success to have robust merchandise options at little-to-no cost upfront. Some companies even offer print-on-demand merchandise. Those same businesses will also manage your online store, ship the merchandise, and allow you to set the price based on what you believe fans are willing to pay.
In the Music Biz update, host James Shotwell explains the growing importance of merch and identifies areas where many could do more to boost their bottom line. He also explores the growing online marketplace and provides examples of musicians who are already making big sales through various creative merch endeavors. Check it out:
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
Investing hundreds of dollars into merch that may or may not sell is a thing of the past!
Every musician dreams of seeing someone wearing their merch in public. For many, spotting their merchandise in the wild is as close to ‘making it’ as they will ever get. But making merch is traditionally a risky investment. Musicians typically spend hundreds, even thousands, to print merch that they hope fans buy. Recouping those production costs can take time, and that potential wait has forced many to shelve their merch dreams until they feel more established in the music community.
But that is a remnant of the old way of music entrepreneurship from the days before everyone was doing business online. Investing money in merch is still part of most artists’ financial plans, but other options exist. Believe it or not, musicians who are still establishing themselves and those more concerned about raising awareness than making money can now make merch without spending a dime.
Allow us to introduce you to print on demand merchandising.
Print on demand is a process where you work with a supplier to customize white-label products (like baseball hats or tote bags) with your designs to sell them on a per-order basis under your brand. Nothing is printed until someone orders a product, so you (the artist) only pay to produce what people buy.
There are several reasons that print on demand services are popular with musicians:
You don’t have to spend any money to get started
You can upload as many designs as you want
You don’t have to handle production
You don’t have to handle shipping
You can offer merch on high-end fabric
You can offer more unique merch items than any artist would otherwise be able to produce
There are drawbacks as well:
Print-on-demand services cost more per unit, which means your total revenue may be lower than if you purchase merch in bulk.
You do not control shipping, so there is no way to include “thank you” notes or bonus merch items.
You do not control production, so the product is made and shipped when the company handling your orders can fulfill the request.
In his latest Music Biz update, host James Shotwell walks through the print-on-demand business model. He argues why using such services may be a better alternative for certain artists than the traditional merch approach. He also recommends one printing company that we at Haulix Daily use regularly. Check it out:
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
Special edition and limited-run merchandise can engage fans and bring in extra cash as the end of year holiday shenanigans begin.
October is here, which means spooky season has officially begun. In just over four weeks people everywhere will celebrate Halloween. You can tell me Christmas is the best holiday, but just know that doing so would prove how little you know about Halloween. October 31st is the only day of the year where self-expression and all the creative possibilities it entails are openly celebrated. For one short period, everyone is welcomed (and encouraged) to be themselves. There’s also candy.
In short, everyone wins during Halloween.
Musicians can leverage America’s love of Halloween for personal through smart marketing and limited edition merch. Those needing proof of this need only look to the biggest brands on the planet. Target, Wal-Mart, and Amazon have all dedicated space to Halloween themed merchandise, as have countless other chains. They may have “terrifyingly low prices” or “ghoulish offers,” but varying puns aside, the idea is always the same.
The everyday products being sold are changed for the holiday as well, with everyone from Yankee Candles to the makers of Twix trying to cater to seasonal shoppers. I recently purchased hand soap that has a seasonal theme!
Halloween is the perfect time to release limited-edition merchandise. Not only does this give your core audience the chance to purchase something special, but it provides you the opportunity to express yourself in new ways. You can try your hand at large prints or scary prints, with beanies or socks. Halloween merch is as merch a treat for your fans as it is a treat for you, the creative people tasked with keeping an audience engaged all year long.
Chicago’s Real Friends understand how to make great Halloween merch.
As with any item sold, the key to getting a strong response from seasonal merchandise is executing a great idea people will be unable to overlook. As you see in the example above, the possibilities are seemingly endless as far as approaches to Halloween merch are concerned, so take that as a sign that creativity is encouraged. Find something you love about this season or something about this season you feel reflects your music, and use it to create something unique your fans can cherish forever.
A few key things to remember:
Do not steal anyone’s design/copyrighted materials. Doing so could result in legal troubles whose costs far outweigh any benefit associated with seasonal merchandise.
Order your product in time for it to ship before Halloween. Receiving a Halloween-themed shirt in the middle of November or December doesn’t really do anyone any good. Fans won’t wear it, and worse – they probably won’t order seasonal merch from you again. Think and plan ahead.
Targeted marketing helps. No one likes paying Facebook to reach their fans, but doing so can help sell new/limited merch items. Even as little as $5 can double, if not triple, the reach of your average post. As the saying goes, “You have to spend money to make money.”
Don’t be afraid to ask for help. Want to make seasonal merch, but don’t know what to offer? Ask your fans. They’re the ones who will ideally be buying whatever you create, so you might as well ask them what they want and do your best to meet their demands.
Turkey merch is not a thing. While you might be able to leverage Halloween, Christmas, and even Valentine’s Day for merch sales, Thanksgiving doesn’t create the same market. You can try, but you will more than likely fail.
Last week, UK metalcore group While She Sleeps made headlines around the world by releasing merchandise that explicitly aired their frustrations with streaming royalties. The shirt in question reads, “One t-shirt is the equivalent to 5000 streams on Spotify. 76% of all music in 2019 is streamed and not bought physically or digitally. Band merchandise is the most direct way of supporting an artist.”
While She Sleeps is not wrong. In today’s music business, merchandise sales matter more than ever. An artist who is capable of moving huge volumes of merch can turn industry heads faster than an artist with a viral single because executives know merchandise sales are where the most money is being made in 2019.
But how does an artist sell merchandise? There is more competition than ever for listeners’ attention, which means there is increased competition for their financial support. There are also no shortcuts to selling large amounts of merchandise. That said, there are ways artists can position themselves for success, which is what we’re going to discuss today.
In this episode of Music Biz 101, host James Shotwell details the increasing importance of merchandising in artists’ careers. He also offers advice for creating merch your fans will want to buy, complete with examples from artists with immensely dedicated followers.
The streaming age has given virtually everyone immediate access to music, but at what cost to creators?
Streaming is the new normal. Just last month, Spotify revealed it now has 232 million monthly listeners, including 108 monthly subscribers. Apple Music, the company’s closest competitor, now boasts 60 million monthly subscribers. Those two platforms alone help more than a quarter of a billion humans access music every month. That results in a lot of streams generating a wealth of cash, but for who?
Most artists love the amount of access streaming allows consumers, but hate the pay structure. That is due to the fact the majority of musicians make $0.006 per stream or less depending on the platform. With a high enough volume of streams, anyone can make a comfortable living but reaching that many streams (millions of plays per month) is difficult unless an artist has a celebrated catalog or a consistent presence in top songs charts.
While She Sleeps, a British metalcore band that releases music through their own label (Sleep Brothers) in collaboration with UNFD and Spinefarm Records, is tired of relying on streams to make a living. The band tours heavily, and through their accounting have discovered that music is no longer the primary way they support themselves. Creating and performing music is what they do, but at the end of the day, selling merchandise is how the members of While She Sleeps support themselves.
The band is responding to this discovery by releasing a new t-shirt design that makes it clear how fans can support the artists they love. Check it out:
You can order the shirt on the band’s official website. The group is also making the design available for other musicians to use, for free, on their own merchandise. Click here to grab the file.
In a letter released with the design, While She Sleeps wrote “The majority (76% in fact) of music in 2019 is streamed. Probably by you, definitely by us, and there is nothing bad about that. But if bands and artists are to survive and win the battle of art vs money, we need to find new income to keep afloat.”
You can read the full message below:
While She Sleep’s latest release, So What?, is available now.
There are many ways to get attention for your band, but regardless of what tips and tricks you may have picked up throughout your experience in music, there is nothing that can impact your careers like a great hook or brilliant melody. This is not a theory or a thought, but instead proven fact that has worked for artists trying to make it in every corner of the music business. Everything else that follows, from touring to merchandise, must take a back seat to songwriting.
All that aside, artists still need to make money. Music sales have dipped across the board over the last decade, and with streaming services like Spotify and Apple Music on the rise, it seems like the amount of money most artists see from their new releases will continue to dwindle for the foreseeable future. Great music still sells, yes, but only a fool would rely solely on the strength of their music sales to support themselves in the entertainment business. Merchandising beyond albums and singles is an absolute must in today’s music business, and the one item every artist can use to generate income while trying to craft that perfect song is a t-shirt. There are a billion ways to customize shirts, some far more expensive than others, but by considering the following tips, you can keep costs low while furthering your marketing:
BASIC TIPS
Two-sided designs cost more than those with a design appearing on either the back or front.
Shirts requiring the use of many inks (colors) will cost more than those created using a single ink.
Dark fabric often costs more than light fabric because more layers of ink must be applied for the design to stick
THINGS TO CONSIDER
Large designs can make a significant impact.
Why incur the cost of creating a two-sided shirt design when you can make a more meaningful, more cost-effective impression with a large, single side design. The vast majority of printers charge the same rate for a design measuring 3”x5” as they do for those measuring 12”x12”. That said, not everyone is a fan of big designs so it would be wise to check with your fan base before moving forward with any plan.
Stop printing on both sides.
The occasional two-sided shirt design can be cool, but trying to cover both sides of every shirt you create will only raise the overall cost of merchandise. Using the knowledge you gained from the tip above regarding design sizes, artists should think twice before incurring a potentially unnecessary extra expense.
Use fewer ink colors.
Fans of alternative and punk music have been one of the leading forces behind a recent trend toward more color-heavy shirts. Bands like A Day To Remember and Asking Alexandria have found great success with shirts featuring cartoonish designs and many bright colors. Similar branding efforts may work for smaller artists as well, but those musicians should first consider the additional costs incurred from use of multiple inks. The number rises with each color, and unless artists plan on ordering a large number of shirts up front (500+) the upfront cost may be more than some are willing to pay for a few extra colors. Our advice is this: Keep it simple. Try and use one color whenever possible unless you know the idea you have is going to be a hit with listeners.
Order more shirts.
We touched on this a bit in the tip above, but one way musicians can lower the cost of their merchandise is to increase the number of shirts they order at one time. The price due up front will rise, but the cost per unit will drop, which in turn raises the revenue potential for your order. 100 shirts are better than 50, but 500 shirts at a time would be an ideal place to start. Of course, if you don’t have an engaged audience large enough to support such an order, then you should keep things small.
Consider offering shirts for a limited time only.
One way to cut out virtually all costs from merchandise orders is to create the exact number of items needed. Most print shops will tell you the per unit cost on whatever design you wish to print, as well as the number of units you must purchase to lower that cost. With this information in hand, artists can launch shirt designs that are available for a limited time as pre-sale only items. Once the purchasing period ends, artists can order the exact amount of shirts needed without having to make any investments out of pocket.
Think twice about upgrading your shirt choice to a fashion brand.
One determining factor in how well your merchandise will sell is how comfortable that item is perceived to be. There was a time not that long ago when artists with shirts printed on any type of fabric would sell, but in an age where brands like American Apparel exist this is no longer the case. There is a demand for high-quality material, and if you meet that demand you will give listeners another reason to consider purchasing your
Holiday shopping season is upon us, and the biggest day of the year for consumerism is right around the corner. Black Friday happens on November 23. To help improve your sales and ensure your promotions go off without a hitch, we’ve developed a series of tips to ensure your holiday sales occur without issue. Some will seem obvious, but no point should be overlooked. Every step outlined below will help streamline your business, improve shipping speed, and – if you’re lucky – bring in a few additional customers.
Check your inventory. Twice (just like Santa).
Your goal with holiday sales should be to liquidate as much of the merchandise you have in stock as possible while still making a healthy profit on each product sold. Before you can do this to the best of your abilities, you need to know what you have available, and how much of it is in stock. Running out of something during your holiday sale will cause headaches for everyone, and that goes double if you run out of something because you forgot to check your inventory before launching your sale. The back and forth required to straighten out orders that cannot be fulfilled may cause you to lose future sales, as well as those you are forced to cancel. Prevent this mess from ever happening and do inventory first. Do it twice, in fact, and ask someone else to check your work.
Promote your entire sale, as well as individual items.
You want people to use your discounts to buy more than they usually would, but often those attempting to promote a store-wide sale forget the impact that promoting key items one at a time can have on consumers. You should still mention store-wide discounts, of course, but you should also make room to highlight individual items. If you’re offering 25% off everything online, you should promote the sale by showing how the discount changes the cost for specific products. Create images for Instagram and other networks that highlight these changes. That way, people can more easily understand what a great deal you are giving them. Likewise, you can use Twitter to promote various items and their price after discounts throughout the holiday weekend.
Speaking of promotion, think about paying for it.
I’m about to say something most artists hate to hear: Paying for promoted posts on Facebook and Twitter can have a positive impact on your reach, as well as your overall sales. It would be wonderful if this were not the case, and that those who could not afford paid promotion on social networks saw their sales work just as well, but years of research has made it clear that is not the case. Thankfully, the cost of entry into paid promotions is low. For as little as five dollars you can have a guaranteed reach to hundreds, if not thousands of people who have previously enjoyed your music enough to give you a Like/Follow online. Whether or not they take advantage of the message being conveyed will depend on how you choose to present yourself, but at least you know your efforts are reaching those who are most likely to jump on them.
Create specific Twitter search streams for particular items you sell.
This one is a bit more time-consuming than other tips, but it can help you bring in a lot of new consumers who may have otherwise not checked your store. Numerous tools allow you to create and save Twitter search streams. Find one you like and use it to track people tweeting about shopping/looking for things like ‘new vinyl’ or ‘cool band t-shirts.’ It’s likely these people already have an artist or genre in mind when they send these messages, but you can still reply with links to your store and music. If they don’t respond, oh well. If they do, you’ve got a potential new consumer/fan.
Make the most of SEO.
We’ve talked about this before, but keywords are becoming increasingly important when it comes to how people find your content online. Use a tool such as the Google Keyword tool to understand better how your customers are searching, then modify your own store to reflect what you have learned. It is essential to know which keywords are mostly used during the holidays, such as ‘sales,’ ‘top gifts,’ ‘Cyber Monday,’ and ‘Black Friday.’
If you know nothing about SEO, some services can help you improve your efforts, as well as people on Fiverr willing to work for just $5. Get creative if you must, but the smart decision would be to master SEO yourself as soon as possible.
Make sure everything is working before promoting your sale.
This one may seem obvious, but every year there are a handful of musicians who see their site, or at least parts of their website, crash amidst the sudden upswing in view brought on by the holiday shopping season. Before you push your sale live, make sure every item on your store is listed correctly and that every discount is working correctly. If there is a code word needed, make sure you test it out before sharing it online.
Hello, everyone. As most of you probably know already we here at Haulix pride ourselves on the quality of this blog and the content featured on it. We do our best to bring you all the advice and guidance we can provide navigating the modern music industry, as well as first hand accounts of the day-to-day realities of dedicating your life to the world of entertainment. Most of this content is produced in house or through a series of close connections, but every so often we spot content created elsewhere that we cannot resist posting here. The following article is an example of this, and we hope you heed the advice being shared. Click here to follow the author.
I’m in a band. Actually, I’m in four, but that’s a whole other story about my own neurosis and obsessions. But no matter how many projects you’re a part of, it’s nearly impossible to make money as an independent musician by selling music. Being played on the radio and streaming services can result in mere cents monthly—and touring is pretty hard to do while working a day job. Life as an independent musician without a day job has a ton of sacrifices as well—like your grocery budget (though sometimes, quite frankly, your booze budget is a bigger worry). And so, whether you’re working during the day or not, you really have two ways of making money: playing gigs and selling merch. This is where the band t-shirt comes in.
A t-shirt is oftentimes an investment for the band. Depending on quality and count, you’re usually faced with an initial outlay of $100 to $250, and while markup is high,it can take a while to sell off stock unless your design or your band is particularly interesting. With services like Teespring, it’s possible to sell the shirts without having to make an investment, but then you don’t have them to sell at your shows, and unless you’re particularly well-known on the internet, it’s a bit harder to market them. Selling a round of tees can bring in enough money for a guitar repair or a few tanks of gas, or it can put you in the hole if you aren’t careful enough.
Band t-shirts are governed by a complicated set of rules—both how you wear them, and how you sell them.
Despite being a relatively simple way for a band to make a little bit of extra money, band t-shirts are governed by a complicated set of rules—both how you wear them, and how you sell them. First of all, it’s in poor taste to wear a band’s t-shirt while attending of one of their performances. It can make you seem too eager and too obsessive—and absolutely no one expects you to be a fan of the band that you paid to see play.
On a related note, never wear a shirt that you purchased at the merch table immediately after purchasing it. You carry that shirt over your shoulder and hope that you don’t lose it—or else you will definitely not look cool. A great way to expand your wardrobe is to look around for lost t-shirts on the floor where a mosh pit may once have occurred. You’re likely to find at least one shirt in an ill-fitting size that’s stained by being trampled on by dirty shoes.
These rules become even more stringent when you’re part of a band—especially if you happen to be the one tasked with designing a t-shirt. I’ve designed a tee for nearly every project I’ve been a part of. This decision falls on me because I have graphic design experience, and quite honestly I like to believe that everyone is envious of my sick sense of style.
Designing the t-shirt involves debating the color it will be printed on, the cut, and of course the graphic. I always make an effort to design the shirts to be something I would wear myself. Is this shirt wearable for both the people actively going to the band’s shows, and the band members’ mothers who hype their gifted children at the local farmer’s market? It’s a delicate balance trying to ensure that your shirt will in fact be marketable enough to bring in some form of income. Perhaps that’s the reason that there seems to be such touchiness regarding when it’s appropriate to sell or wear these tees. Or perhaps these rules are there to make it harder for everyone.
Right now we’re actively considering a shirt design created by my bandmate where the graphic is a clitoris with a witch hat and a smiley face.
First of all, it does not matter how much money you’re putting into recording your album or paying for gas to play out-of-town gigs—it’s unseemly to try to sell any merch before you’ve released any music. An over-merchandised band seems like they’re in it for the money, and not for the opportunity to share their creativity. You need to prove yourself as an act before you make any money. Think of your first five years as a very long interview process at that stuffy corporate job you loathe the idea of.
Often, the shirt acts as a statement associated with the band. One of my new projects is a band called Witch Lips. Right now we’re actively considering a shirt design created by my bandmate where the graphic is a clitoris with a witch hat and a smiley face. I’m not entirely sure what statement that graphic is making, but it seems like it will be hilariously empowering.
Sometimes it’s simply something that’s aesthetically pleasing and easy to wear. I’ve designed a shirt for my solo project that’s a cat in baseball gear. I don’t even like baseball but it looks cool and it’s endearing. Sometimes it relates to the artwork on your album art. There’s a variety of choices. But no matter what, it’s completely disreputable to wear your own shirt no matter how personal you make it. You’re in the band—you’re not supposed to like the band too. Definitely not your own shirts.
This is contrasted against the fashion industry. If I go into a boutique store and I purchase an item and ask to wear it out – that’s seen as a great compliment. It’s not uncomfortable to wear a designer’s clothes to their show. It’s not curious if a designer wears their own lines. In fact all of these actions seem to celebrated.
A band’s brand, at least initially, is as much about the community that surrounds them as it is about themselves.
Why have these rules evolved in such a way, and why are they so divergent between the two industries? Perhaps it’s about ego management. Unlike the fashion industry, a band’s brand needs to grow from the outward in. It’s not something that feels natural when it’s developed by a marketing department, where that’s often expected elsewhere.
A band’s brand, at least initially, is as much about the community that surrounds them as it is about themselves. If a band tries to project what they want to be to a crowd of local-music-lovers, they’re likely to come off uncomfortably and the crowd is less likely to be receptive to it.
There’s a disconnect between the band’s visual output and their musical output. Bands make music. The visual output of a band, whether it be a tee or even in many cases a music video, comes off as advertising. Advertising makes the youths uncomfortable, even if it can benefit the music community in the long run. We’ve grown accustomed to the image of an indie musician being so devoted to their music that they severely sacrifice their well-being in order to live their dreams. We don’t think of musicians as business people like we do for other self-employed creatives.
Maybe these rules don’t matter. Do I really care about whether people think that I like a band too much? That I’m simply wearing a shirt so that it doesn’t fall on the floor? Furthermore, am I so worried about my image as a musician that I can’t even display the visual art I’ve created, even if it supports my own musical projects? Will breaking these rules lessen the respect that other fans have for me, to the extent that it negatively impacts my career? In the end, it’s about being creative and supportive of the art that I love. This means that I need to ignore the voices of angsty teens and semi-retired punks in the back of my head and start wearing some of those hella dope tees that are sitting in the back of my dresser.
Would you buy stage-worn, still wet with sweat merch from your favorite artist? If so, how much would you be willing to pay?
Artists: Just to be clear – we do not endorse this kind of promotion, but it’s too odd to not highlight here on the blog. Have you ever sold something like this?
